Laura Lee Sparks
Monday - Friday | 9am - 5pm Central
Laura Lee Sparks
Spring is a unique marketing time for attorneys that serve parents with disabled children.
Autism Awareness Month is just around the corner, and local organizations and groups are looking for legal experts to help educate their members on the importance of legal planning. There are events and workshops being planned RIGHT NOW that you should be apart of!
High school seniors with disabilities are getting ready to graduate soon, and many parents are beginning the process of filing for guardianship. Now is a great time to start educating parents and schools in your community on the steps to take when a child with disabilities turns 18 to retain complete legal and financial control.
These same parents of high school seniors are making plans for adulthood. They need your help to put legal plans in place that ensures their child is able to stay as independent as possible after graduation, that they are financially protected, that they are accessing resources and benefits as a soon-to-be-adult, and that their transition to the next phase of their life is a smooth one.
We know that your service to parents in these areas is an important one; we have loved ones with disabilities and special needs here at Legal Marketing Maven and can’t imagine life without a trusted attorney by our side. We want YOU to be able to give this same peace of mind and confidence to others in your community.
As one of our marketing services, we create campaigns that help you build relationships and reach more prospects effectively. We have seen the results of more conversions to appointments when we use these with our private clients. These campaigns work, and they provide piece of mind by helping guide prospects in the areas where they need guidance – whether that be caregiving, navigating probate, or knowing where to start in creating a special needs trust or estate plan.
We’ve created everything in such away that you can be ready to roll with each piece in under two hours. No need to hire designers, no need to hire copywriters, and no need to distract your staff with the task of create marketing materials when they could be serving your clients.
Would you like to talk about how we can help you save time on your marketing and help you build relationships within your community? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
What your valentine (and the rest of your family) REALLY wants from you is TIME. Preferably quality time with you present and not distracted worrying about your business.
Referrals are very valuable. If you aren’t actively and consistently taking action to give and receive them, do something now!
But, here’s a little tip that I wanted to share with you that many lawyers either don’t take the time to do or don’t think about-send handwritten notes.
I know that many think that handwritten notes are old school and that the primary form of communication is email. That is true, but handwritten notes will demonstrate to the recipient the value you place the relationship. It takes time and effort to write and mail a card, but you will be rewarded because it will place you higher in their minds than those that may, or may not, send an email.
In some cases, the low-technology and old school methods are the way to go!
Do you send hand written invitations and thank you notes to your referral sources? If not, why not? I’d love to hear from you so post a comment below and let’s chat!
We have a lot of little tips and techniques to help you market your estate and elder law practice. Sign up for our 21 Day Legal Marketing Bootcamp and we’ll deliver them daily right to your in-box!
Do you want to talk about other strategies to help you implement your marketing plan? Feel free to schedule a time on my calendar for a no-strings virtual cup of coffee to chat about your business. I promise you will come away with a good plan for turning your ideas in actions!
“Ack! My open rate is 25%!”
I’ve heard this a few times from lawyers who believe that they are shooting for a 100% open rate. The thing is, the open rate is not an accurate measure for determining how many people are reading your email or ezines. Here’s why:
Email programs are finicky!
There are some email programs that are not capable of displaying the HTML (the behind the scenes code that makes your email look good) and images. There are a few programs that only display straight text, and you really need nice looking, easy-to-read content. Even the email programs that allow HTML and images, gives the user the option to turn that feature off. So, if someone opens your email in text-only, the program does not count this as an open. Several email clients also have a preview pane option. Many people read through the preview feature so those would also not count toward the open rate.
Even the email development services will tell you not to expect high numbers. According to Mail Chimp, in the best case scenarios the open rate would be around 50%. When they measured open rate per industry, the found that the average open rate in the legal industry is 22%.
Once explained, we tend to hear something a bit different from our clients. Like this…
Oh boy! My open rate is 25%!
Almost the same words, but with a completely different attitude!
I’m not advocating for ignoring your open rate, just know that this isn’t an exact number and should be used as a guide. If you would like to learn how to get the best bang for your marketing buck, give us a call.
Did you know you can join our Inner Circle Accountability & Private Group Coaching Program for just $1.00? That’s it! Click here and you’ll see all that you get for 30 days!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
As a business owner, it is critical for you to keep a sharp eye on how your team is doing. After all, your business is dependent on how well your team takes care of clients. But, the thing is, you only get an inside view. Have you ever wondered how your clients or prospective clients perceive your law firm? There’s an easy way to do this-mystery shopping!
Mystery shopping has been used in the retail industry for years and years as a way to gauge the establishment’s performance from the other side of the cash register. The idea is to get someone to come to the store or restaurant and simply act like a normal shopper. The mystery shopper would simply ask the staff questions, partake of the service or products sold, and make a purchase. The mystery shopper would then rate the performance and provide feedback. This feedback would then be used to identify where training is needed or where there might be a complete overhaul needed.
But, you might be wondering how a law firm can take advantage of this technique. It’s easier than you think.
Simply enlist the help of a few colleagues or even friends or family members. Ask them to call your office and ask some questions that you’ve agreed to in advance. You should even ask one or two to go so far as to book an appointment. Whether they book an appointment or not, you’ll want to also evaluate what happens after the call. That way you can make sure that your team executes the proper follow-up procedure. How are they supposed to follow up for the people who did not make an appointment? Are they taking the proper steps for the people who did make an appointment? Ask the mystery shopper to follow up with you after every step in the process. They not only need to let you know if the proper follow-up was executed, but how they are treated during the follow up process.
You will be amazed at what you can learn during this process. And, it’s not all about finding out what is wrong with your team. You may find out that team members are going above and beyond to encourage appointments and provide great customer services. Either way, the mystery shopping will be constructive and empower your team in ways you may not have thought of otherwise.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
