3 Reasons Why Email Marketing WORKS to Generate New Clients!
Email marketing is a POWERFUL way to increase business from your existing database! If you aren’t mailing at least one email marketing campaign per quarter, you are leaving money and opportunities on the table. It doesn’t matter how many leads you are driving each month if you aren’t CONVERTING them! Many times, especially in the estate planning market, it takes time to build the relationship and get the prospect to finally make the decision to schedule the appointment and move forward with their planning.
That is why you MUST be staying in touch with purpose!
Here are three reasons why this medium of marketing is so effective:
1. It’s passive. There’s a level of comfort to reading an email that is educational and timely offering legal services from behind a computer screen. It gives the reader a chance to really digest what you are offering them without the pressure of having to sit down with you before they are ready.
2. It’s easy to share. What do you do when you read something helpful or interesting? You FORWARD IT to a friend or loved one. Sending emails of value to your database can help get your practice in front of qualified prospects who don’t already know you. Strive to send content that is easy to engage with and share.
3. It’s INEXPENSIVE (and sometimes free). Depending on the platform that you use to send your emails, you can have an entire campaign run to thousands of people at a minimal cost—or even for FREE.
Email marketing is one of the most effective ways to get more business from past clients and convert leads into appointments. It’s a way to stay top-of-mind and keep your name in front of them. When they (or a loved one) are in need of your services, they are much more likely to think of you first. If you haven’t been utilizing email marketing with your past clients and prospects, now is the time to start.
Schedule some time this week to chat with us about how we can help get your law firm more leads and conversions from your previous client base and the leads you have worked so hard to generate.