Why What You Focus On In Your Law Firm Matters
Let’s talk about focus and why it matters where you put your time and energy in your business. There is an old marketing saying, “that which is measured and tracked, improves”. Have you ever wondered why that is?
If you start to track the number of calls coming into your office, you notice fresh new prospects calling daily. When you track your engagements, numbers start to go up. It even happens outside of business. If you step on the scale each morning and record your weight, it will likely start to move in the right direction. Why is that?
It’s because tracking and recording results puts your focus and energy on whatever it is you are tracking. In this case, you are often doing it unconsciously. You skip that second helping at dinner or send out a tweet promoting your newsletter before calling it a day. In other words, what you focus on matters.
Take a moment to think about where you want to see growth over the next month, quarter. or year. Do you want to add a new lead generation funnel to the mix? Do you want to add a maintenance plan to your firm? Do you want to grow your number of referral sources?
Be specific in these thoughts and write them down. Create goals for yourself. They will help you focus when it comes time to decide what to work on. Review those goals regularly and track your progress. Are you focusing on the right tasks? If you’re not seeing results in a reasonable amount of time, it may be time to switch focus to something else.
Work on one task or one project at a time. This is another place where focus shines. By working on one thing at a time, you’ll get it completed quickly and see results faster.
Let’s look at lead generation funnels as an example. Let’s say you want to create three new on demand webinars this year. You have two options. You can focus on one webinar at a time, or you can try to create all three of them simultaneously, jumping from one to the next as the mood strikes.
If you focus on one at a time and get that first webinar and funnel finished within three months, you can have it up and running by the beginning of April. It’ll start to generate leads for you. If, on the other hand, you split your time equally between the three webinars, you won’t have anything live and generating leads until the very end of the year or the beginning of the next one. That’s a big difference. You’re losing nine months of leads of webinar one and three to six months of leads on webinar two. Focusing, on the other hand, allows you to benefit from your hard work more quickly. Webinar one in this scenario would be generating leads the entire time you work on webinar two and three.
I hope this convinces you that focus is important. What you focus on matters and focusing on one project, one task, one goal at time does as well. What will you focus on first?
If you’d like help developing a consistent marketing plan for your law firm, click the yellow box at the bottom of this page to schedule a virtual meeting with me to discuss your goals.