Lawyers: Struggling With Client Engagment? This Free Call Is For You!

October 28th, 2009 Author: lauralee

client meetingAre you an estate planning lawyer, family law attorney, business lawyer or just a small /solo attorney struggling to convert prospects into paying clients right now?

Maybe your marketing seems to be working…..people are calling the office, asking for more information– and even setting appointments, but for one reason or another those same people aren’t making the decision to move forward with your services.

If that sounds like you– don’t worry!  Hundreds of lawyers are going through the same thing right now and it’s a problem easily fixed with a bit of automation and advanced business skills.

Fortunately, you can learn the skills and strategies you need to succeed in running a small law firm that engages 97% of it’s clients (yes, that’s right— 97% should be the NORM for you) on a free call with my friend and law business strategist, Alexis Martin Neely on Thursday, October 29th at 12p PT/3p ET.

Below is an email Alexis sent out to her network.  I wanted to extend the same invitation to you, the readers of LegalMarketingMaven.com because I know you’ll benefit from the free coaching and advanced strategies you need to end 2009 with a bang– even in a down economy.

So please read below, jump on the call for some free coaching and watch your business grow!

- Laura Lee 

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Do you know what puts most lawyers out of business… especially in a tough economy?

It’s doing the same thing over and over and hoping to get a different result. (Albert Einstein calls that the definition of insanity.)

One of biggest areas that lawyers struggle with is client engagement. With the economy being the way it is, engaging the prospects who make it into your office is more important than ever.

The ugly truth that we all must face is that when the economy is slow, you will have fewer prospects. This makes it more important than ever for you to maximize your opportunity with the prospects who do come to your office for an initial consultation.

And that’s where I can help.

After two years of intense and painful trial and tens of thousands of dollars of error, I developed a literally foolproof system for getting 97.5% of the people who call my office to make an appointment,keep their appointment and engage my law firm – at higher fees than I’d ever commanded before.

On Thursday, October 29th at 12p PT/3p ET, I’m revealing my system for engaging just about every prospect who calls my office during a free tele-conference and you’re invited. The topic is: “How to Get 97.5% of Your Prospects to Say Yes!” You’ll discover everything I did to build my client engagement rate from a dismal 50% to almost 98%…and increase my average fee from $2,500 to $5,000!

Here is some of what we’ll cover:

* A step by step strategy that will allow you to convey so much value to your prospects they’ll feel compelled to SAY YES to working with you just about every single time.

* The #1 best way to QUOTE FEES that gets almost every single person I meet with to say “yes” and to higher fees than I ever could have charged before.

* The one thing you must do before your prospect ever comes to your office to ELIMINATE CANCELLATIONS. This is a controversial strategy but it works and I’ll prove it!

* My killer system that ensures that you DON’T WASTE TIME in long, initial consultations just to find out that your prospects are just shopping or aren’t sure.

* The perfect ice breaker that uncovers your prospects biggest concerns and BUILDS IMMEDIATE TRUST in less than 15 minutes.

* How to DOUBLE YOUR PROFITS in less time, with less effort, without having to make huge changes and upset your staff.

Want to be part of this free tele-conference?

Go here: http://budurl.com/9vuk

To Your Dream Law Business!

~ Alexis Martin Neely

PS: Check out how RobRoy Platt charges FOUR time what he used to charge and has a 100% engagement rate since implementing these strategies. Watch his video at http://budurl.com/k9af Then be sure to register for the call: http://budurl.com/9vuk

PPS: Not sure if you can make the call? Register anyway. I can’t promise there will be a replay due to special bonuses only available to attendees, but if there is a replay it will only be available to those who register.

Is there a Plan Behind Your Legal Marketing Efforts? If Not, You’re Wasting a Ton of Cash!

September 25th, 2009 Author: lauralee

legal marketing plan for the futureIn this economy, legal marketing is a given.  You must be spending money on email marketing, internet marketing or direct marketing campaigns to get your name out there or you’ll fall prey to your market-savvy competition.

Yet if you’re marketing without a PLAN, I can guarantee you are wasting a ton of cash on your efforts.

Why?

Because a marketing plan is the only way to ensure you are strategic in your objectives and actually get a return on your money at the end of the year.

They also help you to see and monitor your day-to-day marketing goals so you can quickly ditch a plan that isn’t resonating with your target audience.

Plus your marketing plan allows you to see what tasks or goals can be handled in-house with your team and what needs to be outsourced to effectively get the job done.

Finally, your marketing plan shows you months in advance what you’ll need to create products or campaigns that WORK rather than throwing money at “trendy” or run-of the mill campaigns and merely hoping they stick.

And while I’m not going to cover the nitty- gritty of creating a great legal marketing plan, here are a few attributes to let you know if you’re on the right track:

  1. Your legal marketing plan will tie into your overall business objectives- If your goal is to make 6 or 7-figures of revenue this year, your marketing plan should pin-point exactly how many leads you need to attract (and convert) to reach that dollar amount.  It should also track your marketing budget dollar- for-dollar to ensure your campaigns are contributing to that goal and not detracting from it at the end of the year.
  2. Your marketing plan should communicate your objectives to your entire team and pull them into the process- Great companies ensure everyone is on board when it comes to marketing.  Everyone has a task and key piece of the puzzle to implement.  Your marketing plan, then, will give your staff the clear guidance and instruction they need to ensure your plans are being carried out and reaching your target market accordingly.
  3. Your plan will help you stay on track and manage objectives- It’s so easy to get off track when a semi-good legal marketing plan brings a few customers into the pipeline. Yet before you know it, that short burst of clients WILL dry up and you’ll be at square one all over again in your marketing efforts. Instead, resolve to keep your appointment book full at all times by creating a plan that keeps you on track and makes sure your campaigns go off each month without a hitch.

Of course, if you are totally overwhelmed with the thought of creating a marketing plan for your firm or really aren’t sure where to start, please email me at help@legalmarketingmaven.com for a boost in the right direction!

Three Things You Should NOT Include in Your Law Firm Newsletter

August 21st, 2009 Author: lauralee

law firm newsletterIf you dread writing your law firm newsletter each month because a) it’s not fun or b) clients are generally unresponsive to your efforts, you’re probably committing one of three legal marketing sins.

Remember, the point of your newsletter is to develop a relationship with your leads and prospective clients on their own turf.   It’s so easy to just “start a newsletter” because a marketing guru tells you to, but you really must understand the “why” behind the “what” if you want to be effective and generate leads/referrals in this area.

So with that said, let’s jump right into the top three things you should NOT be writing in your newsletter:

  1. Case Briefs- It seems logical that a law firm newsletter would have case briefs of relevant decisions in your practice area, right?  Wrong. While information on recent case law may be valuable to your clients, what you have to say about it is probably WAY over their head.  Unless you can write on a third grade level and explain what the case means for THEM in plain English, leave complicated case briefs out of the newsletter.
  2. Promotional Hype- Your newsletter isn’t another opportunity to pitch your firm and services.  You might get by with that here and there, but eventually the client will get sick of “being sold” and throw it in the trash.  Instead, stick to useful content, tips and how-to’s that will improve or add value to their life in some way.
  3. Legalese- Again, you’re trying to reach clients on their level so try to leave complicated legal jargon out of the mix.  And if you’re trying to educate your client on a certain area of the law and absolutely must drop a few legal terms, be sure to provide clear and alternate definitions so your prospects can actually follow along with the article.

Hopefully you’re noticing a trend here with my emphasis on words like them, their, etc.  Understand that if you can bring the focus of your newsletter back on the client and away from the firm, you’ll be much more effective in bringing in referrals and converting existing leads.  

And of course, if you still hate the newsletter process and can’t seem to unleash its true potential, then consider this a job to be outsourced!  In today’s economy, a newsletter is one marketing tool that you MUST have, so commit to having one that works for you—even if that means brining in outside help!

Note: If you need help finding a legal newsletter manager for your firm, please email help@legalmarketingmaven.com

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Social Media for Lawyers: 3 Easy Ways to Engage

August 4th, 2009 Author: lauralee

Legal marketing and social media for lawyersI’m sure by now you’ve heard about the necessity of implementing social media marketing as it relates to your overall legal marketing strategy.

In fact, most online gurus talk about social media marketing as though it’s the end-all, be-all to all to your legal marketing plan!

Unfortunately, most of those web 2.0 marketing “gurus” have never set foot in a law firm and don’t understand just how crazy your schedule really is!

Fortunately, there are still a few ways to engage (and be effective) in social media marketing without being “inauthentic” or non-transparent to your target market (which is a very bad situation to be in if you get caught!).

These are just a few strategies that I’ve found to be really helpful for lawyers that can’t devote too much time social networking.  I encourage you to pick and choose what works for you and just jump in as soon as possible!

  1. Outsource SOME of your social media marketing- This is a really great idea for the lawyer that just doesn’t have time to engage, but really wants to.   If you’re using twitter as your main social media source, have someone on the team pre-write tweets of events, links to blog posts or other things going on at the firm that you can approve.  Then ask them to schedule the tweets in a Twitter client like Hootsuite or Tweetlater to go off randomly during the week.  Then when you actually have time to engage, you can just focus on talking to people and won’t have to worry about getting your marketing out.   You can also follow the same strategy for posting updates on Facebook if that’s your network of choice.
  2. Encourage your team to start networking- This is the scariest option for most lawyers, but it can be quite effective if you set things up right!  You’ll need to lay down some guidelines, but it can be done.  For example, you may want to have your team open a corporate twitter or facebook account separate from that of their personal account.  It’s also a good idea to have them setup branded user names around the firm (for example, the people at Dell Computers use names like @JoeatDell or @MaryatDell just to show it’s a corporate account).  You’ll also want to make it clear that they can’t give legal advice! While their goal is to engage and make strategic relationships, they’ll need to direct people to a blog post or to an attorney if someone has a legal question.  Other than that, let them loose and have them engage throughout the day.  It will make work fun for them and increase your sphere of influence at the same time!
  3. Outsource ALL of your social media marketing-  While some people really look down on this approach, it can be effective if done the right way and for the right reasons.  If you are absolutely intimidated by social media—or just aren’t the social type, this might be a good route for you.  You’ll definitely want to find someone that has a background in the legal industry and will use social networking to promote and engage on behalf of YOUR FIRM, not on behalf of you.   That should be the understanding right from the beginning.  You don’t want someone pretending to be you, the attorney (and I hope you can see why that’s a bad idea for a number of reasons).  Instead this person or company will be part of the “team” and will essentially be doing your marketing as though they work in-house.  If you have further questions about this or need someone qualified to handle your social media, feel free to email help@legalmarketingmaven.com for further assistance.

But as you can see from the tips above, all that matters is that you get involved.  And fortunately there are so many ways to do it that even you, a busy attorney, have no reason to stay behind in the dark ages of legal marketing 1.0.  So pick a strategy and get started with social media marketing ASAP!

Image Courtesy of Flickr

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com
 
 
 

 

Law Firm Layoffs Higher Than Ever in 2009: Legal Marketing and Business Building Help for Lawyers Ready to Go Solo!

July 21st, 2009 Author: lauralee

Legal Marketing: The answer to law firm layoffs in 2009Law firm layoffs in 2009 are higher than ever thanks to a sluggish economy coupled with large, yet outdated law firms that have never mastered the legal marketing principals necessary to compete in the world of web 2.0.

I recently discovered there are entire websites devoted to following this trend, as more lawyers find themselves in the unemployment line rather than creating the business and lifestyle of their dreams.

If you’ve been laid off and are now considering a solo career—GREAT!  There’s never been a better time than now to do it!

With a little help and some insider information, you can create a million dollar law practice that provides you the security and freedom you’re looking for—even in this economy (I witness this every day in our Personal Family Lawyer Program).  It’s just going to require a shift in the way you’ve been accustomed to doing business and some fine tuning of your legal marketing skills.

You’ll also need to load up on resources designed to help you stand out in an oversaturated legal market and make a commitment to run your firm like a BUSINESS, not a traditional law practice where your only concern is billing for every email, phone call and piece of paper possible.

And when I say “run your firm like a business” I mean the client (or customer) has to become your number one priority.  You’ll have to be innovative and creative to stay competitive. And most importantly, you’ll have to learn some renegade legal marketing tactics to close clients on your services before they start “shopping around” at other firms.

I realize that sounds like a lot, but it’s a whole lot easier than you think.  If you are serious about stepping out on your own in 2009, here are some resources I HIGHLY recommend you add to your legal marketing arsenal so you can kick things off with a bang:

  • Renowned legal marketing coach and million-dollar law firm owner, Alexis Martin Neely has over $22,500 worth of FREE legal marketing and practice building gifts for download here.  At a bare minimum, you MUST get these tools into your hands if you’re serious about creating a law firm that runs on auto-pilot and brings in enough money for your family to live on!
  • Alexis also has a really great Holiday Call that talks about creating the law practice of your dreams in any economy.   She actually lays out the top 3 things you MUST be doing right now to ensure a steady flow of new clients.  Also, on the call is Dave Dee , a marketing guru who coached Alexis on how to build her million dollar law practice from scratch. It’s normally $47 but Legal Marketing Maven readers can download it FREE here.
  • Once you get your practice set up with a physical address, get yourself listed on Local Search as soon as possible.  We have a great how-to post on getting your law firm set up on Google Maps here that will walk you through the process in 10 minutes flat.
  • Finally, stay tuned and be sure to visit back here in the next few weeks as we roll out some affordable (yes, I mean AFFORDABLE) how-to, handholding products that will show you how to get free publicity as a legal expert, generate leads with social media and optimize your website so you rank above your completion in Google and Yahoo Search.

And as always, if you have specific questions that weren’t addressed by any of these resources or you would like some help developing a legal marketing strategy for your new firm, please email help@legalmarketingmaven.com for further information.

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Twitter Directories for Lawyers: Getting the Most out of Social Media Marketing

February 13th, 2009 Author: lauralee

legalbirds-1For legal marketing professionals and attorneys, getting signed up and active on Twitter is an important step in any social media marketing campaign. 

But what’s the point of signing up if you can’t be found?

That’s where twitter directories come in.

Twitter directories are third party apps that allow you to submit your twitter handle and profile so that potential clients or colleges can find you and follow in a matter of minutes.

Clearly, this is an extremely valuable tool when it comes to networking with other legal marketers, attorneys, and members of the media that may be looking to use you as a source.  Likewise, these directories allow potential clients to search by practice area (i.e, personal injury, criminal, estates), so if you don’t utlize the 5 minutes it takes to get listed, you might miss out on a great case!

You also want to make sure you are following the key players in your industry and Twitter directories make it so much easier to do that.  They also help the key players find YOU and follow what you have to say.  Obviously, it’s a win- win situation as far as networking is concerned.

So without further adieu, here are a handful of Twitter directories to get started with.  The first two are specifically for the legal profession, while the rest offer general directories and categories in which your twitter handle and profile can be named:

 

 

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Want ‘Search Engine Rankings on Steroids’ for FREE? A Real Deal from Justia and Cornell University

January 15th, 2009 Author: lauralee

The Attorney Marketing Blog has brought to our attention a free search engine marketing tool capable of fueling the SEO campaigns of big and small law firms alike.  Apparently, the legal marketing site Justia.com and Cornell University have joined forces in allowing firms to place a free business listing on their already branded directories.  

So what does that mean for you?  Well, as the Attorney Marketing Blog points out, you’ll grab more (and higher listings) in Google from these profile pages.  And, if you’re just starting in the world of search engine optimization, your site will receive a tremendous boost from being linked into such a heavily trafficked site.

However, there are few tricks to making these listings work in your favor, so be sure to check out the copywriting/SEO tips at the bottom of the article.  Considering the listing is FREE, I recommend you do what it takes and leverage this marketing gift to the max.

 

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and virtual assisting for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Law Firm Newsletters: The Key to Referrals and Relationships for Life

January 8th, 2009 Author: lauralee

A monthly newsletter from a law firm is more than fluff; rather, a newsletter is a way to engage and communicate with your clients to create trust, relationships and eventually referrals down the road.  If you already have a monthly newsletter and aren’t reaping the fruit listed above, chances are the publication needs some help.

The key to understanding what makes up a good newsletter is to understand why you need one in the first place.  To keep things simple, a newsletter gives the people of the firm a chance to showcase their personalities and expertise.  By writing a small article each month, lawyers can personally show prospective clients that they are not “ambulance chasers” or just another name in the phonebook, but rather a public servant that really cares about his or her clients.

Oddly enough, most firms I encounter think publishing a list of recent verdicts and settlements, attorney bios or summaries of high profile court decisions constitutes a newsletter.  But think about it- what exactly does that information do for your clients?  Nothing if you ask me. The majority of people signed up (or thinking of signing up with the firm) don’t care about the latest decision out of the 9th Circuit, nor do they care to see pictures of you and your buddies golfing while they are heartbroken and going through a bitter divorce or custody battle.  Similarly, the art of just throwing words on a page to take up space shows the client that you value appearances and the “look” of engagement more than the actual issues affecting their lives.

But, if you connect with clients where they are by using stories, tips, answers to frequently asked questions and things they can relate to, they will feel directly engaged with you and the firm.  This is so important when you think about the way clients call and want to speak with you on a monthly or weekly basis just to know you are “still there”.  You probably don’t have the time to take these calls, which irritates the client, but all they are looking for is that assurance that you care about their case and what happens to them.   The newsletter, then, can be used as a broad platform to explain that you really do care, while answering those burning questions that new clients may have.

If you still aren’t quite sure how to build relationships and trust through a newsletter, check out the December issue from the Ben Glass Law Firm. Notice how the firm starts with an educational piece about something that matters to their clients, namely how chiropractors are scamming PI victims and impacting their bottom line at settlement.  Then notice how they publically answer letters and recognize local business people to keep that level of trust and involvement going.  They touch on topics that affect and confuse average people, such as disability insurance and the fine print behind rebates and other consumer topics.  The information is 100% client focused rather than being a soapbox for “the big, fancy rich lawyers that can’t relate to me anyway.”

And this gesture of building relationships goes along way.  Word of mouth is clearly one of the cheapest forms of marketing, but the returns are astronomical.  Learn how to make word of mouth marketing work for you and you’ll be in business forever.  It doesn’t take a rocket scientist to see how a satisfied client that felt engaged and kept in the loop through the legal process will refer friends and family for life.  Similarly, a happy client will go out of their way to speak to someone that was hurt, or involved in a custody dispute or looking to draft a will to give out your number and pre-sell that person on your services.

Realistically though, isn’t it the ultimate goal of any firm to generate clients based on referrals, which do not cost a dime in advertising or marketing?  If you’ve answered  ‘yes’, then take the time  to utilize this powerful marketing tool right at your fingertips and begin to connect with clients in their own space.  Show them that you really do care what happens to their children, their 401k and the town in which they live by starting a newsletter and building relationships for true ROI (Return on Investment).

 

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and virtual assisting for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Legal Marketing Tip: Get Your Law Firm on the First Page of Google with Google Maps

January 1st, 2009 Author: lauralee

Do you want to explode your legal marketing efforts and show up on the first page of Google without the help of an SEO firm or an expensive Ad Words campaign?  Fortunately, that’s possible with the help of a separate search engine known as Google Maps.  Google Maps is a free, quick and easy way to ensure your law practice can be found by local clients by simply setting up an optimized account.

What is Google Maps, aka Local Search?

Local search is a special algorithm (or search method) that helps the searcher (or your potential client) find more relevant results closer to home.  The following screen shot of the search “divorce attorney, Moorestown, NJ” will illustrate what I mean by this:

google-local3

As you can see by the image, there are 10 law firms listed next to a map at the top of the page.  You’ll also notice these listings are well above firms that spend thousands of dollars a year on SEO and PPC campaigns for better search rankings.   This happened because the client “googled” a search term + a specific location or zip code and the local search engine kicked in to trump the regular search results.

As mentioned before, Google does this to provide more relevant results for those that look for goods and services in their immediate area.  If people weren’t searching this way, Google wouldn’t have created local search.  Therefore, by simply recognizing this trend and setting up an account, your firm can snag the best clients on a shoe-string marketing budget.

How to Get Your Law Practice Set Up on Google Maps

Setting up your law practice on Google Maps only requires 15 minutes of undivided attention and access to a few good videos or pictures to upload with your listing.  To get started, you’ll have to create an account with Google’s Local Business Center (www.google.com/local/add).   Fill out your personal information and follow the instructions given.  When you’ve successfully completed this step, you can then choose “add a new listing” on the following page.

From there, you will be taken to a screen asking for general business information and a brief description of the company.  Now, before you rush through and put a blanket statement such as “Florida family law practice” in the description, remember this is a search engine similar to regular Google search.  Therefore, you must use as much optimized content as possible if you want to show up above the other listings.  Going on the example above, a better way to set up your description would be, “ABC Company is a Florida (FL) family law firm specializing in divorce, wills, estates, prenups and child support cases”.

Get Personal and Showcase Your Firm

The next screen will bring you to a more personal page where you can add the firm’s hours or acceptable payment methods, in addition to pictures, YouTube videos and a personal message from the firm.  It’s important that you take the time to utilize each of these optional areas, as Google is essentially giving you the chance to add some personality to a generic listing. Similarly, it’s a known fact that seeing pictures of the building, the staff, or maybe a video of a key attorney saying a word or two about the firm can help a client overcome the fear of calling an attorney in the first place.

This page also gives you the opportunity to add 5-7 categories in which your business qualifies.  Start by typing in the words “lawyer” or “attorney” into the blank field and see what specific categories populate.  Then choose among the drop down list the categories that best describe your law practice.   Always be sure to utilize every category possible, as this too can determine when and how your firm is shown in the local search results.

Validate Your Listing

The final step in setting up Google Maps is to validate the listing.  The following screen will give two options on how to do this: 1) an automated system can call the main phone line ask for a password or 2) Google will mail a postcard within 2-3 weeks with a password to confirm the listing.  The second option will be necessary for those firms that bounce their calls to a switchboard or a pre-recorded message, as a live response must be given with the phone option.  But whichever option you choose, follow the instructions and confirm the listing to complete the set up process.

Congratulations! You Have Now Mastered Local Search

Now that you’ve mastered Google Maps, go ahead and try your hand with Yahoo and MSN local.  The larger your web presence is in this area, the more clients you will draw in for the firm.  And as a final warning, if the listing is not optimized correctly or your firm is entering a crowded industry, it may take some time before your listing shows up near the top of the map.  Remember, at the end of the day Google Maps is just another search engine, in which time and keyword popularity will always dictate who holds the top spot on the first page.

 

 

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and virtual assisting for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

Legal Marketing Tools: Holiday Gift for For You

December 23rd, 2008 Author: lauralee

No Cost Holiday Gift IdeasI am re-gifting Alexis Martin Neely’s holiday gift because it is in my opinion and that of many lawyers I have heard from a must listen to for working on your 2009 legal marketing plan for your law business. 

During the call Alexis lays out the the top 3 things you MUST be doing this next year to ensure a steady flow of new clients.  Also, on the call is Dave Dee market guru who coached Alexis to building her million dollar law practice and several Personal Family Lawyers who have implemented Alexis’ strategies in 2008 and shared their successes despite the economic crisis that is on all of our minds. 

This is a call jam packed with content and not a single sales pitch – a gift that will surely help you soar into 2009. 

To download the free recording visit www.LawBusinessSecrets.com/holiday

Wishing you all a very happy, healthy and prosperous New Year!

Laura Lee

 

 

Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and virtual assisting for lawyers on the web.  Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement.  For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com

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