The Only Thing Constant is Change

A quick heads up in marketing tech news: Twitter has made some significant changes to their API access, which may impact how third-party services post (or do not post) updates on your behalf.

As the old saying goes, the only thing constant is change, and this certainly applies to digital marketing and social media. We have to always be on our toes!

While it’s essential to be aware of these changes, it’s even more critical to consider the INTENT of your social media marketing efforts, no matter which platform you’re using.

Because this world is constantly changing, the ultimate goal should be to connect, then collect email addresses and build your firm’s database.

Think about it: collecting contact information and owning that information is like having your own home gym. Sure, you can pay for a gym membership, but you’re limited to the equipment and rules they set. Social media platforms like TikTok, Facebook, and Twitter are similar – you’re at the mercy of their algorithms, and your reach is limited by their rules.

However, with email marketing, you own the equipment (the email list). You can customize your content, messaging, and approach to meet your clients’ and prospects’ needs. You are in the driver’s seat!

Remember though– just like owning gym equipment, email marketing requires discipline and consistency. Commit to a regular schedule, create content that resonates with your audience, and track your progress over time.

That’s where we come in. We’re like your personal trainer for email marketing. We’ll work with you to develop a customized strategy that fits your unique needs and provide ongoing support and guidance to ensure you stay on track.

The best part? Building a robust email marketing system, like working out regularly, will help you achieve your marketing goals. It’s all about nurturing relationships, building trust and loyalty, and creating long-term value for your firm.

So, are you ready to take your marketing to the next level? Let’s work together to build a powerful email marketing system that delivers results and gives you some level of control in this ever-changing digital space.

Here’s a link to my calendar if you’d like to chat.