I don't usually share too much of my personal life on this blog (mainly because I’m just naturally a private person), but this morning as I sat and drank my coffee and looked out at the early morning dew drying under the rays of the morning sun across the pastures, I realized how important this topic was for me to share. It's part of the journey, it's part of running a successful business, and I need to share it. This year has been the absolutely hardest year of my life. In January and February my husband had four major surgeries, and ...
An interesting article was published today by the Wall Street Journal detailing how plaintiff’s lawyers are using social networking sites such as Facebook and Twitter to find, target and ultimately sign up new clients for their firms. The article also briefly touched upon the use of Pay-Per-Click and Facebook ads as part of this growing strategy, which are undoubtedly helpful for lawyers who engage in “quick strike campaigns” or campaigns designed to reach plaintiffs as a breaking injury or product liability story hits. And while I agree that social media sites are a place to find and engage new clients in a ...
The entire Legal Marketing Maven team is traveling this week to Fairfax, VA to participate at Ben Glass' Great Legal Marketing Conference. Our good friend Jay Fleischman is our guest author this week. Jay has been outsourcing the tasks in his law practice for many years, and shares below 5 tips for outsourcing success. We'll be back next week and ready to share many new ideas that I'm positive we will come away from Ben's event with. Have a great week! ~Laura Lee Are you thinking about outsourcing certain tasks or workflow issues in your law firm? If you are, you're not ...
In our world, no magic potions exist to give us infinite motivation or a download of creative energy to our law firm marketing brains. For the lawyer, the long hours and stress can tax your energy reserves pretty quickly. Luckily, there are easy, practical ways to stimulate your brain, keep your energy up and motivation full force. Here are a few: Glucose To complete any task (especially those that require a lot of creativity and ‘out of the box’ thinking like new law firm marketing campaigns), a person must have a lot of self control and discipline to keep on track and stay ...
I wanted to address something today that’s seemingly fallen by the wayside in the legal industry, and that’s getting involved and giving back to your local community as part of your long-term, law firm marketing plan. Of course let me first make clear that you should NOT get involved in your local community simply to GET back. If you read this post with those intentions, you will surely be disappointed. But, if you can identify a cause that you feel passionate about and truly offer some sweat equity, cash or pro-bono legal help toward making that charity, organization or non-profit flourish, you’ll ...
WoW! The flood gates have opened which is such a lesson in marketing. Since making the announcement of the relaunch of Legal Marketing Maven and the awesome team I have put in place, I have been overwhelmed at the response from attorneys across my networks who are interested in working with us or who want to help us by referring business. The important lesson here, it is important to nurture your list, and your relationships all the time, no matter what! I confess, other than this blog and social media, I haven't been PERFECT at this but I have been CONSISTENT with it ...
