Laura Lee Sparks
Monday - Friday | 9am - 5pm Central
Laura Lee Sparks
It’s absolutely critical to deliver content – and lots of it – to compete in today’s online world. Not only does it help with your search engine rankings, but it also gives your prospective clients the information they desire when seeking legal help online.
To that end, as part of your monthly done-for-you package you will receive four (4) keyword rich, fully optimized articles to be used on your blog, weekly ezine, website, or wherever you choose! We offer these articles to you in an editable format so that you make customizations and add personal content as you see fit. Each article will be approximately 500 words in length and will cover a general estate planning topic or a current event related to estate planning.
Video blogging (or v-logging) should be a part of every estate planner’s marketing arsenal! More and more search engines are favoring websites with “blended” content (meaning text and videos), and some people (aka auditory learners) simply prefer to “listen” to legal information when searching online.
For that reason, we’ve created weekly video scripts designed to educate and inspire potential clients seeking estate planning information online. Each video script is written in a “conversational” format and intended to be 4 to 5 minutes in length. No need for a professional videographer either! Any camcorder will do. Better yet, most computers now include webcams, so all you have to do is grab the script, sit in front of your computer and get started!
While we realize email is a fast and easy way to communicate with your clients, leads, and referral sources on a regular basis, we also know that some people simply prefer good, old-fashioned paper. Plus, there is still a small population of people who don’t use email (which is especially true as it relates to your elderly estate planning clients!).
For that reason, our monthly done-for-you package includes a printed newsletter template that you can customize with your firm name, contact information, photo, logo and other branding elements to make it uniquely yours. We will further ghostwrite a featured article for you each month and build fill-in-the-blank sections so you can easily add your own personal messages, promo items or other information. We’ve even obtained great pricing from a trusted fulfillment house if you need help with printing and mailing if you do not wish to print them in-house.
Great marketing is something that never stops. You must continually be marketing your law practice in a variety of different 
ways to maintain the steady stream of clients necessary to earn a profit. But, unique marketing campaigns developed specifically to entice estate planning prospects and nurture referral sources can be very costly to produce! Yet we’ve solved that problem by creating targeted and unique monthly marketing campaigns that you can easily implement in your firm (ie. back to school, holidays, National Estate Planning Month, etc.).
Simply put– we develop the concept, provide you with campaign materials (ie. letters, emails, postcard templates), and give you step-by-step, detailed instructions on what it takes to implement the campaign. Not only that, but we also give you phone scripts and detailed instructions on how to follow-up with prospects who respond to your marketing in a multi-step process. Good follow-up is an essential piece of any unique marketing campaign (which is sadly overlooked by 99.9% of the marketing firms out there) and will always be integrated in campaigns created by the Legal Marketing Maven team.
Free publicity is an extremely valuable, yet under-used tool in the legal community. Any good business person knows that free publicity is the key to building credibility and expert status in your community—as people are always more inclined to follow the “unbiased” endorsement of the press.
It this very reason that our monthly Done-For-You marketing packages include a customizable press release written by public relations experts who know exactly what it takes to get the attention of reporters and newscasters (and with the help of such experts, our private clients have landed interviews in Entrepreneur Magazine, People Magazine, Lifetime TV.com, Good Day Sacramento, Fox News and various other local publications/TV networks). We will also provide you with a customizable pitch letter and suggestions of what type of publications to target for each particular release to increase your chance of visibility when reaching out to the press.
Each month, the experts at Legal Marketing Maven will host a no-nonsense, detailed, how-to training call to teach you the insider secrets, resources and tools necessary when marketing your law firm (for an example of such training calls, download our September 2010 follow-up training call here). Future training topics will include how to customize newsletters, how to set up and get the most of your autoresponder, how to use article submissions to increase your SEO, how to maximize your local directory listings, how to put your social media on autopilot, marketing via teleseminars and webinars, how to build relationships with your local media and become the local estate planning expert in your community. Your team members are also welcome to attend these calls as we will personally answer any strategy or implementation questions they may have to ensure your marketing is happening with the least amount of involvement on your part as possible. We will further share with you best practices and walk you through how best to implement your Done-for-You marketing pieces.
ALL OF THIS PLUS….
You will have 24/7 access to the private LM2 Connects forum where you can communicate with the LM2 team, as well as share ideas, strategies and information with the other estate planning attorneys in our program. The LM2 Connects forum is also home to a number of respected legal marketing strategists, coaches and experts of whom you can ask questions of and run your marketing ideas by. It will be your ‘go-to’ place for everything marketing related!
Only one Done-for-You Marketing package is available per community. You have our guarantee that we will not work with any other estate planning attorneys in your immediate geographical area.
Here are some results that another of private clients has had using our marketing campaign and content
Within 3 months of working with Legal Marketing Maven I was booked for two local morning shows! Also, I was nowhere to be found in Google or any other search engine when I started working with them. Just 3 months later, I am on page one for my targeted keywords. It’s a pleasure to work with such a passionate, reliable, and skilled team. I couldn’t be happier.
~Heather Chubb, Elder Care Attorney
