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20 Ways to Get Other People to Market Your Law Practice for You

20 Ways to Get Other People to Market Your Law Practice for You

Putting together a smart marketing plan takes some balance. After all, there are only so many things that you have the time and budget to make happen.  If you can harness your good reputation and other hard work in ways that make it so others market for you, then you can extend your law firm marketing to even deeper levels without a ton of extra effort on your part.  Here are 25 ways to do that, with varying amounts of resources required from you.

Promotional Products

Designing, ordering, and distributing promotional products will cost both time and money, but once they’re released “into the wild,” they continue spreading the word about your law practice, even when you’re nowhere in sight.  Promotional products can—and should—double as gratitude gifts for clients, but in order for them to be effective lawyer marketing, you need to make sure that the items you choose are ones that will actually get used.

1.     Travel coffee mugs

2.     High-quality sweatshirts

3.     Personalized pens

4.     Funny bumper stickers for clients

5.     A unique, branded item relevant to your area of law

Helping Others

There’s not much in this world that feels better than helping someone in need, and by engaging in these kinds of activities you can benefit your law practice, not just by marketing it, but also by building a culture of caring and loyalty amongst your staff and the organizations your law firm supports.  It’s a win-win.

1.     Underwrite a charity event

2.     Sponsor a youth sports team

3.     Donate services to fundraising auctions

4.     Put together a volunteer team

5.     Run a food/coat/toy drive for a good cause

In Writing

When someone quotes you in an article or provides you with a testimonial, others see it as a direct endorsement of your skills.  When it comes to lawyer marketing, it doesn’t get much better than that.  Even if you put in the work to write a press release, once it’s picked up by media, they suddenly become the ones doing your marketing for you.

1.     Ask for testimonials for your marketing materials

2.     Send out press releases

3.     Provide clients with referral cards (and a referral program)

4.     Join HARO (Help a Reporter Out)

5.     Exchange brochures with a non-competing colleague


Every time you comment on a blog or Facebook post, you are getting your name (and probably a link to your business) in front of a new audience.  You can also gain the attention of those you admire by retweeting or sharing something they’ve posted, and oftentimes all of their followers or “friends” will also see what you’ve had to say due to the networked nature of social media.

1.     Encourage others to share or retweet your posts

2.     Share and retweet others’ posts

3.     Purchase advertising on targeted websites

4.     Run an ad campaign through Google

5.     Comment on relevant blogs and sites with a link back to yours

As you can see, these are just 20 marketing ideas out of THOUSANDS you could put in place this fall.  My advice is to focus on 4-5 and follow the tasks all the way through to completion. You can even recruit staff members who have a little bit of extra time on their plate to help.  The time and effort you spend now will be well worth it to have a full calendar when 2017 comes!

Generate more business, speaking engagements & expand your influence with our free 21-day legal marketing bootcamp.  Click here now to discover more.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

[News] Helping Clients Take Advantage of Facebook’s New “Legacy Contact” Feature

As our lives become increasingly digital, more and more of the assets we accumulate are based in technology or created online.

Estate planning attorneys have the important job of educating their clients on how to handle “digital assets” in the event of a person’s death or incapacity, and then helping the client document such wishes in a will or trust.  Whether it’s an email account, blog, collection of domain names, hosting accounts, apps, ebooks, etc., a good estate planning attorney can help ensure that only a person the account owner trusts can access and maintain digital assets in their absence.

One area of digital asset planning that has received a lot of attention lately is the management of one’s Facebook profile page.  Until recently, loved ones of the deceased only had two choices: 1) Keep the wall public so everyone could continue to post messages and thoughts on the wall or 2) request to have the page “memorialized,” which meant the profile was no longer searchable or visible to those who were not already friends of the individual.

What Facebook did not allow to happen was for someone to manage the profile in the owner’s place.  Without explicitly having the password (and the permission to use it!), loved ones could not accept new friend requests, pin important information about memorial services to the top of the profile or update pictures.

That’s all changed this week, though, with the roll out of Facebook’s Legacy Contact feature.  Facebook users now have the opportunity to choose a “legacy contact,” either a family member or a friend, whom they want to manage their account when they pass away.  Or, they can let Facebook know that they want their account deleted immediately upon their passing.

From Facebook’s Newsroom:

Today we’re introducing a new feature that lets people choose a legacy contact—a family member or friend who can manage their account when they pass away. Once someone lets us know that a person has passed away, we will memorialize the account and the legacy contact will be able to:

  • Write a post to display at the top of the memorialized Timeline (for example, to announce a memorial service or share a special message)
  • Respond to new friend requests from family members and friends who were not yet connected on Facebook
  • Update the profile picture and cover photo

If someone chooses, they may give their legacy contact permission to download an archive of the photos, posts and profile information they shared on Facebook. Other settings will remain the same as before the account was memorialized. The legacy contact will not be able to log in as the person who passed away or see that person’s private messages.

Alternatively, people can let us know if they’d prefer to have their Facebook account permanently deleted after death.

As your clients plan for the handling of their digital assets after death, the Facebook Legacy Contact Feature is an important tool to mention during the process.  By simply logging into their account and following the directions below, they can easily make their wishes for their Facebook account known.

How do you feel about the creation of Facebook’s new “Legacy Contact” feature?  Will you take advantage of the opportunity to name a contact and share this information with your clients?  Sound off why, or why not, in the comments below!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Creating a Marketing Plan That WORKS for Your Law Practice

There are so many parts and pieces when it comes to marketing a law practice, that it can get a little overwhelming.  Instead of taking a helter-skelter, see-what-works approach to marketing the practice, it’s a good idea to come up with a consistent plan to follow.  A law practice marketing plan doesn’t have to be set in stone, as you’ll want to monitor it and make occasional adjustments based on results; but it is a practical way to organize your approach and stay on track.

Just as with any other part of marketing, the marketing plan can be done in many different ways.  For those who need a place to get started, though, here is a great way to do so:

Legal Marketing Plan Step 1: Strategize

If you have no idea where you want to go, all the maps in the world aren’t going to help you get there.  The first step in creating a legal marketing plan is to figure out what it is that you are trying to accomplish.  Are your goals monetary?  Are you looking to serve a certain number of clients?  Perhaps you want to branch out into a new area of law.  It’s possible that you want all three!

Before deciding how you’re going to make your business successful, you have to define what success means to you.  By doing this, you can develop reasonable steps to take in pursuit of those goals.

Legal Marketing Plan Step 2:  Develop Goals and Objectives

The goal is what you want.  The best goals are quantifiable and have a deadline.

  • Increase billable hours by 15% in the third quarter
  • Sign XXX Company to a retainer by the end of the year
  • Conduct four new consultations a week

Each of these goals can be measured in order to see if they’ve been met or not.  Again, you can’t reach your destination if you don’t know what it is!

Objectives are the steps you take to reach the goal.  So, for the goal to develop four new contacts a week, you might implement the following objectives:

  • Pass out ten business cards a week
  • Check in with referral contacts once a month
  • Lead four workshops a year

These objectives are action steps that you intend to take in order to make the goals real.

Legal Marketing Plan Step 3:  Set a Budget

Once rent, payroll, association fees, etc. have been paid for the month, it can feel like there’s just nothing left to be spent on marketing your law practice.  Instead of looking at it as an expense, however, it’s a good idea to think of your marketing budget as an investment.  How much per year are you willing to invest in making your goals happen?  Spending a few hundred dollars for marketing collateral should lead to considerably more income as you reach that 15% billable hour increase goal!

Decide what you can/are willing to put toward marketing and make it a monthly part of the business’ budget.  Using those numbers and your best judgment, you can then tackle individual objectives on the way to meeting your goals.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

[SWIPE] Our Best Email Subject Lines of 2014

I love January.  A New Year always brings new opportunities to review the inner-workings of our businesses and see how we can proactively make changes, or improve upon things that are already working for the year ahead.

This week I’m actually battling walking pneumonia (BOO!), so in between rest and loads of chicken soup, I decided to dig in and take a peek back at our top performing email subject lines of 2014.

Email marketing is such a HUGE part of our business and a huge part of our attorneys’ businesses, as well.  Whether it’s sending out weekly email newsletters, promotional emails for legal workshops or upcoming events or persuading referral sources to send new business and collaborate, email marketing is one of the most cost-effective ways to communicate with the prospects and clients of your firm.

But, please don’t be fooled.  Just because email makes direct response marketing more cost-effective and accessible, doesn’t mean that it’s EASY.  If your communications are constantly getting filtered into junk, or worse, no one is opening your messages, it’s a huge waste of your time and effort.

I always say that there’s a fine art to getting an email open and read, and it’s something we really focus in on here at Legal Marketing Maven.   And, once the email is opened, it’s a whole ‘nother animal to get people to respond and take action.

If you’ve sent out email communications in the past and felt ignored or that your efforts produced little to no response, I’d challenge you to go back and review the content of what you sent out.

Start with the subject lines.  Here are a few tips to get your readers to open up:

Make it personal:  If a prospect believes the email is coming personally from you, they are more likely to open it and respond.  Ex:  Can we talk for a second, <insert name>?

Create a little mystery:  Be purposely vague or intriguing with a subject line to entice readers to open and learn more.  Ex.  We announced the overhaul of a client’s new website with the subject line: “I got a facelift!”  Imagine the clicks!

Use numbers:  People like numbered lists and steps.  Examples include, “5 Ways to Avoid Probate” or “6 Mistakes To Avoid When Choosing An Attorney.”

Shed a little light on your personal life.  Readers are nosy and want to know what’s happening with YOU behind the scenes. Give them a peek at your life outside of the law.

Get to the point:  Let them know upfront if there is an invitation or gift inside that requires their attention.  Ex.  I have a gift for you… open quick!

The other piece of advice I would offer you is to make sure that you are including a CLEAR call to action in your emails.  Are you TELLING the reader what you want them to do?  Are you letting the reader know HOW you want them to respond?

Many times we’ll help our attorneys spark communication with their readers by clearly asking for responses or suggestions about a whole host of topics that simply catch people by surprise, humanize the attorney and open up the lines to chat.  Try it in your own mailings.  For example, ask clients for their top suggestions of places to vacation within a two hour drive, or favorite local spots to buy art or discounted furniture for the office.  You may be shocked when your inbox fills up with responses and the occasional…”oh by the way, I’d like to come in and get your help with something.” I promise, this REALLY works!

And, if we want the reader to take fast action on something, we ASK.   There’s no beating around the bush.  The call to action is clear, concise and easy to act upon.

Remember that when it comes to email marketing, and marketing in general, a confused mind always says “no.” If it’s not clear what you are promoting or what you want the client to do, your emails will get deleted or lost in the shuffle.  Be sure to have a CLEAR call to action in every communication that you send.

I hope you find these tips helpful and that you are able to use some of these suggestions to craft more effective email marketing campaigns this year.   And, feel free to swipe some of our top performing subject lines from 2014.  You can see how they easily fall into the guidelines and tips I gave you above:

My facelift  (Note: This was the launch of a new website)

I’m moving, AGAIN + Info on our scholarship opportunity!

Thanks (insert name)

My naked mermaid saga

Hey… I need your help with something real quick

How Did We Get So Much Stuff?!

With Thanks

A tribute to my young client killed in a horrific crash

Saying goodbye to my old love  (NOTE: this was about a purchase of a new car)

I can’t stop laughing at this (truly) + a new workshop for you!

A friendly reminder for you… + my epic mom FAIL moment

See you this month?

Thanks for the pics + heads up for these warning signs!

Have a great week!

Laura Lee

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Holy Excuses!

Theoretically, every small business owner understands that marketing is a basic need for success.  Still, it can be intimidating and leave lawyers wishing they didn’t have to develop this skill.  It’s impossible to overstate the importance of marketing for lawyers, though.  If you find yourself procrastinating due to any of the following excuses, you’re not alone.

I Have Enough Work

When you’re busy filing briefs and meeting with clients, it can seem like there’s just no time in the day to devote to marketing your law firm.  You might even think that you don’t need to market because, “Hey, look how busy I already am!”  All businesses are cyclical, though.  Busy today does not mean busy tomorrow, ESPECIALLY if you’re not marketing today.  In order to keep your business thriving, it’s imperative to constantly be cultivating new clients and new projects.  Otherwise, you’ll end up in a dreaded “slump” where you’ll be wishing you’d thought ahead.

I’m a Lawyer, Not a Marketer

You spent years studying and working to get to the point where you could be the best lawyer, and now you’re expected to market your law firm, too?  Yep!  While you are obviously a lawyer, you are also a business owner, which means you have chosen to take on the responsibilities that come along with that role, too.  You don’t have to get an MBA to be a success, but you do need to take steps to market your business in order to make sure you have a business to market!

I Don’t Know How to Market My Law Firm

Great news!  You don’t have to know everything.  Learn one skill at a time and build on that knowledge base.  There are also companies like ours that can take a lot of the marketing stuff off your plate.  Work closely with the company to figure out what your goals are and then let them do the job for you.  That’s not to say that you don’t have to put any personal effort into marketing your law firm, but we can definitely make it a lot easier on you.

I Feel Uncomfortable Marketing to People I Know

The point of your marketing doesn’t have to be about selling yourself or your service.  Instead, it should be about building relationships and helping people solve their problems.  You don’t need to be pushy or take advantage of others in order to market your business.  What you have to offer is helpful and valuable to others, and your job is to let them know what you can do for them.

No matter how you look at it, you need to be marketing your law firm all the time.  Some efforts are more overt that others, say sending out email newsletters or purchasing an ad.  Others are less obvious but arguably even more important, such as providing great service, being an active member of your community, and helping others understand how you can help them.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

I did your holiday shopping for you!

The holiday season is upon us, and that means for the next eight weeks our schedules are going to be hectic, offices will be closed and our professional and personal calendars are going to become chaotic!

On the list of things to do before the end of year is show appreciation to top clients and referral sources, and I know you WANT to make that happen.

However, I can’t even tell you how many times I have talked with attorneys about the holidays and showing appreciation to top clients and referrals sources and heard, “Well, I really wanted to do that, but time just got away from me,” or “I just didn’t know what to send,” or a plethora of other excuses why year after year their good intentions remained just that and never got implemented.

In fact, that is the story I hear about a lot of great marketing ideas…but let’s stick with this one.

Your top clients and referral sources should be feeling the love from your firm this holiday season and since there is PLENTY of time to make this happen, I’m *giving * you THIS RESOURCE to help you knock this task off your to-do list in less than a week!

Just click the link: you’ll find my personal holiday gift guide with options for every budget. There are even links that go directly to the product order page. It couldn’t be easier!

So let’s break this down into action steps.

Choose your list of top clients and referral sources and export their names and addresses into a spreadsheet.Choose the gift you would like to send (from my recommendations)or your own but if your own go ahead and put the order link on the spreadsheet).

Write what you would like the gift card to say.

Decide the date you would like your gifts delivered.

Give the list and your credit card to your assistant to place the orders.

Isn’t that easy?!  Don’t put it off, get it done early…even if your delivery dates are in December. Keep this holiday season as stress free as possible and show your appreciation to your top clients and referral sources! They are an important part of your business and deserve to be celebrated.

Happy Holidays!!!

PS:  This is just one of the many services we provide to the clients that
work with us. We are the marketing team that they hand these types of
tasks off to so that they know it is handled without having to worry about

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Online Reviews…The Good, Bad and Ugly

There are so many ways for clients to tell everyone they know about you, and thanks to the Internet, they can even tell people they don’t know!  This is great if the things they’re saying make you look good.  If they’re posting negative reviews and comments, however, it can feel like a punch in the gut to someone running their own small firm.

So, what do you do if someone is trying to sabotage your legal marketing plan by saying nasty things on Yelp, their blog, or your Facebook page?

First, don’t panic.  This is a time to keep your cool, because how you respond is more important than whatever this person had to say in the first place.  Keep in mind that even though this negative comment is out there, it is certainly not the only thing out there.  It is one person’s opinion in a sea of opportunities for you to present yourself as you’d like.  It’s annoying and infuriating, but it is not the end of the world.

Once you’re calmed down, not just pretending to be calmed down—take a day or two if you need to, you can plan how to respond.  Because of their background, a lot of lawyers jump right to the idea of writing a cease and desist letter.  There are some problems with this.  For one thing, it could theoretically add legitimacy to whomever made the claim against you.  It can also be really hard to even find out who made the comment as so many of those things are done anonymously.  And in the grand scheme of things, the letter might not even work.

With the idea of a letter considered and thrown away, you can now look at actually responding to the comment.  Most of the review sites will allow you a way to respond to the negative comment.  In doing so, you don’t want to come off as anything but professional.  You can use the opportunity to explain your side of the situation—oftentimes the individual is mad that they lost their case, not because there is actually anything wrong with you—but do it in a calm, rational way that doesn’t sound overly defensive.  If the person responds back, make a point to only engage if you can do so calmly and in a way that shows you in your best light.  Remember, too, that there’s no rule saying you have to respond at all.

Finally, consider asking your clients, colleagues, and supporters to visit the site and leave their own feedback. This will “bury” the negative comment down to a lower position that will probably not be seen by many.  In addition, when you have a bunch of five-star ratings or comments about your professionalism, it shows that the negative comment is not par for the course and is likely coming from someone who is bitter.

A bad review here or there isn’t going to completely destroy your legal marketing efforts.  If you find that you are getting a lot of negative reviews, however, it may be necessary to take a look at what you’re doing and make some changes.

Could you use some individualized help growing your practice?

Summer is almost here, our team has expanded significantly and we have room this quarter to accept a few additional private clients who could use some more individualized help growing their practices.

This is NOT exclusive to just Estate Planning and Elder Law attorneys.

This is more than just receiving marketing materials that your team can implement on their own (if that’s what you need, check out our Done-For-You program here).

Instead, this is OUR TEAM, doing your marketing FOR YOU, so that you can focus on what you do best: practicing law!

We serve attorneys in the following areas:

  • Copywriting and ghostwriting
  • Blogging
  • Website management
  • Email marketing
  • Email newsletter creation and management
  • Print newsletter creation and management
  • Graphic Design
  • Public Relations
  • Social Media management
  • CRM or Infusionsoft management
  • Mailing and fulfillment
  • Team coaching


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


P.S. Curious about what it’s like to work with us? Here’s what a few of our clients have to say:

“Laura Lee is a great motivator and implementer. She is passionate about helping her clients grow their practices and she has certainly helped me grow mine. Laura Lee and Legal Marketing Maven have been instrumental in helping me transition my practice from all divorce and family law to its current 50-50 mix with estate planning and probate, and that side of the practice growing each year. As a direct result of their materials, I have been on local television and radio shows featured as an expert on the topic of estate planning and probate. I have several ready-made and often-requested educational and promotional e-books and legal guides which they prepared and taught me how to deliver them to my prospects in a systematic and effective manner. Their team is highly trained in communicating the legal principles I with which I wish to educate my potential clients, so that they are already prepared to retain me before we even meet. Best of all, they are great people to work with and very loyal and dedicated to their clients and their needs. ”

~Steve Worrall
Attorney at Law

“Laura Lee is AWESOME. She listens, asks questions and works closely with you to achieve the best results, quickly and at a reasonable cost. She is number 1 in my book!”

~Nancy Cavey
Attorney at Law

The dirty “D” word for law practice owners


Make Your Law Practice Marketing Plan Work for You

Let’s be real.  You didn’t go into law because you wanted to be a marketer.  You studied and worked so that you could become a lawyer.  But, you are also a business owner, and that comes with the need to market your practice.  So, how does a lawyer successfully get the message out without becoming a full-time marketer?

The simplest way to do so is to develop a marketing plan that works for you.  That means identifying the things you can or should do on your own while looking to others to take on appropriate tasks.  You can narrow this down by asking yourself a few questions:

  • What do I enjoy doing?  If you’re the kind of person who loves to mix and mingle, then in-person networking could be a great opportunity for you.  Consider joining some groups or associations that allow you to meet others face-to-face to talk about how you can help meet their needs.  If you like being “the host with the most,” it might be fun to put together a referral group of attorneys with different specialties that gets together for dinner once a month.  When you turn something you enjoy into a marketing opportunity, it can make that aspect of being a business owner kind of fun!
  • What do you not enjoy?  You’ve got enough on your plate with running your business, taking care of employees, and—of course—representing your clients.  There’s no time in there to be forcing yourself to do marketing tasks that you don’t enjoy.  Maybe you really don’t like writing, for example, which means that your blog is never updated or your email newsletters are half-hearted, if done at all.  Skip the headache and the drudgery by hiring someone you trust to take on these tasks.
  • What are you good at?  Are you a heck of a carpenter in your spare time?  Do you have a way with animals?  By identifying those things that you do well, you can narrow down volunteer opportunities or speaking engagements that complement both your interests and your area of practice.
  • What should you leave to the pros?  Generally speaking, things like graphic design, search engine optimization, or even video production take some specialized knowledge that most people just don’t have.  Instead of forcing yourself into a role that will likely end up hurting your business anyway, recognize that there are times when you really do need to bring in the professionals.

What much of boils down to is being true to yourself.  You don’t want to adopt some sort of phony marketing persona for the sake of drumming up business.  It’s not authentic and will end up putting people off.  Instead, focus on the things you like and do well, and take a pass on those things that would benefit from outside assistance.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Exposing yourself (decently, of course!)

When it comes to successful marketing, the name of the game is exposure.  You’ve got be willing to “put it all out there,” as much as possible so more people can become acclimated to your practice.

I always say there are two ways to do this.  You can throw money at it.  Or, you can get creative and invest your time.

If your budget isn’t where you would like it to be at the moment, one of the easiest ways to expose your business to others is to simply TALK about what you do to everyone you meet!

At first glance, this might seem icky, slimy or embarrassing. But it shouldn’t!  Let me give you an example of how beautifully this can work when done the right way.

My right hand gal, Amber, went on a cruise to Cozumel last week.  While sitting on the beach with her 3-year-old daughter, a woman walked up to her and asked to share a bucket and shovel.

She casually asked Amber where she was from and what she did. She then proceeded to tell her that she was a swim coach who teaches children to swim in 5 days and people from all around the country fly in to use her services.   In fact, her toddler was swimming freely in the Caribbean, while Amber’s toddler was still wearing swimmies close to the shore.

But the “exposure” of her business didn’t stop there.  After the trip, she found Amber on Facebook.  She wanted to stay connected and reminded her that she was there if she ever needed anything for the kids.

Amber was so impressed that she’s now considering flying her two kids down to take her classes after many failed attempts with private instructors (and her own lack of patience lol).

But my point is, if the instructor had been afraid to EXPOSE herself and what she did, she wouldn’t have earned a potential client who was willing to fly halfway across the country to use her services.

If she was too afraid to open her mouth and share how she helps children and parents have peace of mind to swim safely, her business wouldn’t have the national reach that she currently enjoys.

You must be willing to expose yourself, all the time, every day about what you do and who you serve.  For some people, this is a natural thing, but for others, it’s more dreadful than having teeth pulled.

But remember, it’s FREE marketing!  And nothing beats that in my book!

I would love to hear if you have had similar experiences like this.  Please feel free to email me and let me know how it worked out for you and if it generated new business.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


Still holding out for the client fairy? A story of consistency and OUR most skeptical client.

Around the time I wrote this post declaring that legal marketing is not magic (…and to stop expecting it to be!), we recently started working with a very skeptical new client who was hoping for such magical results.

He’d been around the marketing block quite a few times, having worked with all of the gurus who made beautiful brochures, fun websites….and he even tried public seminars a time or two, to no avail.

Every time a campaign seemed to flop, he’d put the brakes on hard and look for better solutions to bring in more clients to his practice.   A totally natural response.

He was no doubt frustrated with marketing and made a comment to us that he was hoping to see more results after just a month or two of work.  I assured him that they would come, not because I’m a rockstar, but because it takes a solid formula of consistency, sweat equity and time to make a big impact on referral sources and prospective clients in the community.  He had to give it more time.

Fast forward to last week.  After spending much of the summer traveling, he reported on our monthly strategy call that September was pretty well booked with lunch meetings with key referral sources and prospective clients for new business.   Old (and very high-net worth) clients were coming back in for more work in droves—partly fueled by the fact that he was now staying in front of them regularly with electronic and print communications and creating top of mind awareness.

And, after making it through the typical doldrums of summer that practically all firms experience, he was able to hire someone else part-time to take more marketing off of his plate and work with us to ensure he was communicating with clients, prospects and referral sources even more regularly.

I hung up feeling very proud… not of myself or my team, but of HIM.  He is a brilliant attorney and a very neat person that more people SHOULD know about. It was HIS diligence and HIS commitment to CONSISTENT marketing that brought results.  He literally had to put blinders on to all the bright, shiny objects that came his way, got a routine going and watched the snowball effect take place.

I had a similar conversation with another client out in California.  Through consistent marketing, we were able to infiltrate all of the nursing homes in her area.  Not only did we land on their speaker rounds, but managed to build meaningful relationships with the staff.  Beyond our automated communications, SHE worked hard to connect with them in very personal ways that no other attorneys were doing (remember, this type of marketing makes the shift from “What’s in it for me” to “How can I be of service/value to you?”). Although initially very introverted and hesitant to do it, she has such a wonderful and caring personality that made this type of networking and relationship building a great fit for her.

So while in the beginning, and even now, the seminars in the nursing homes are not very profitable (they are mostly for the residents and not too many family members show up), she now gets a tremendous amount of referrals from the staff…which is what really counts.  She is favored over other attorneys in the area and keeping them out of her “territory” that she worked hard to claim.  The seminars are just the FIRST step.   A great legal marketing plan always has a bigger picture, massive follow up and multiple long-term steps to achieve practice goals.

I just wanted to share these two quick stories again to reaffirm that legal marketing is not magic.  It doesn’t have to be slimey.  It doesn’t have to be a “hard sell”.  You don’t even really need all the bells and whistles. It simply needs to be educational, reach your target audience on an emotional level and designed in such a way to elicit a response (whether that be for coffee, speaking opportunities or direct offers for appointments, etc.—depending on your ethics rules).


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


Does the Rule of 7 Apply to Law Firm Marketing?

ConsistencyIf you’re not consistent, you’re non-existent

If the marketing for your law firm is not producing the ROI or results you want, you may have a problem with being consistent.

Consistent marketing isn’t just slick sales lingo from a marketer or advertising rep. trying to get more business from you.  In order for people to know, like and trust you, they have to hear from you regularly.

If you’ve never heard of the “Rule of 7”, it’s an old marketing adage that says a prospect needs to see or hear your marketing at least 7 times before they’ll take action and buy something.

If you think about this in light of your own buying habits, you’ll probably find it to be true.  How often do pick up the phone and call a high-end service provider based on a one-off advertisement coming from someone you don’t know?

But when you start to hear from someone regularly…and then maybe a friend or a independent 3rd party (like the local news media) drops this service provider’s name too, your relationship with the company can quickly move from ice-cold to warm and receptive.

Now consistent marketing doesn’t mean you have to buy expensive ads in local magazines or the yellow pages every single month, either.  That may work for your particular business, but here’s a few other places where you can increase your marketing results by committing to consistency:

•    Email newsletter- Pick a frequency that you are comfortable with and start sending your email newsletter regularly.  If you decide to send it bi-weekly on a Friday, make sure it goes out bi-weekly on a Friday!  Be a consistent presence in your prospect’s inbox.

•    Social Media- Building a presence on social media requires consistency! With so much happening on sites like Twitter and Facebook, you can’t expect to post an update once a month and get noticed!  At the very least, commit to posting and interacting on your channels at least once or twice a day.

•    Blogging- Great SEO results depends on posting regular content.  You don’t have to post daily–but shoot post on your blog at least once or twice a week.

•    Follow-up- There MUST be consistency in your follow-up!  Every client and every prospect needs to be hearing from you the exact same way, every single time.  If you’re not sure how to put a consistent follow-up strategy in place, or you’d like do train your staff how to  follow-up more effectively with the prospective clients of your firm, grab our free audio training on follow-up in the law firm here.

These are just a handful of places where implementing consistent marketing can maximize your efforts. Take the next 60 days, try our advice and track your results. We guarantee you’ll see a much greater return for your marketing dollars!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Take a break from your legal marketing this Spring …(yes, really)

If you’d like to simplify your life and stop worrying about marketing this spring without having to jeopardize new clients coming in the door….

…then take a peek at the special we have right now on our Done-For-You monthly marketing packages for estate planning attorneys.

DFY SamplesWe know that you are so busy taking care of your business, servicing your clients and building referral relationships that your marketing sometimes takes a backseat to everything else going on.  That is why we created this program specifically for you.

These are high-quality, professionally done marketing materials with a proven track record of helping estate planning attorneys gain more clients, more page 1 search rankings, better conversions, newspaper and TV coverage, increased referrals, new speaking opportunities and more!

Each month, our DFY program includes:
•    A direct-response marketing campaign and step-by-step instructions on how to implement it (i.e. free reports, landing pages, postcards, brochures, follow-up scripts);
•    A press release and media pitch letter for maximum local publicity and SEO;
•   A weekly blog post professionally written and optimized to dominate the search engines (…for many DFY clients, our blog posts show up on page one in Google before any other page of their website!),
•    A done-for-you print newsletter to stay in-touch with clients by mail;
•    4 video scripts for video marketing; and
•    Area exclusivity!  We will not work with your competition.

It’s all of your marketing, professionally done for you each and every month, without theDFY Brochures aggravation or expense of hiring in-house staff.  All of the materials are delivered to you in editable format so that you can customize and edit as you see fit.

To head off March, we’re offering these marketing materials at just $797 per month–a $200 monthly savings off the regular price of $997.   There’s no time commitment either; try it out at the discounted price and cancel if it’s not for you. No worries, no hassles.

This is like hiring a part time legal marketing professional for your firm for only about $12 per hour, that is a huge savings while still giving you expert results.

This offer is only good until March 5th, so to learn more about the program and request exclusivity in your area, visit


P.S.-  Please feel free to browse through our Portfolio photo gallery on Facebook to see real results that our clients are getting and samples of materials that you will receive in the program.


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


Emergencies & Legal Marketing It All Boils Down To Systems

Emergency imageSpring time has arrived here in the Panhandle of Florida – it doesn’t last long, we move into summer-like weather rather quickly!  I’ve been enjoying the warmer weather with cool breezes by doing a little gardening, taking afternoon swims and working as much as possible out on my deck enjoying the fresh air.

As I’m sure you have heard this week, the south was hit hard with horrible tornadoes. My thoughts and prayers are with everyone in the South after the horrible storms that moved through leaving devastation in their path. I know from experiencing tragic losses during Hurricane Andrew how devastating Mother Nature’s fury can be.  I hope you and your loved ones were spared and my company will be donating 10% of our revenues next month to the relief efforts.

It makes me think about emergency plans, and my post that I did a while back on that subject, if you missed it you can read it here.  If you do not have an emergency plan in place for your business, I encourage you to do it, you never know when an emergency could strike, and as scary as it is we are seeing natural disasters becoming more and more frequent. ??Please feel free to leave a comment on that post or shoot me an email with any tips or resources you have for emergency plans, I’d be happy to compile them and share them with the readers.  I’m sure by putting all of our heads together we could come up with a plan that fills in most gaps!  Again this is all about creating a system that you would follow should the unthinkable occur .

Last week, I also interviewed Nate Hagerty and we discussed the importance of Social Media marketing and how to convert the time spent on those platforms into clients in the door.  If you missed the call, we have set up a replay page at  Nate gave his formula for successful implementation of social media marketing (it has proven results for his CPA firms) so be sure to go listen to the call if you have not already done so. I think you’ll also be very surprised by what Nate shared is the most important component of social media marketing – and I’m sure it isn’t what you think!

We also discussed what I feel is one of THE most important pieces of your marketing plan, and that is consistency!  Simply put, having a system in place so that you know it is getting done.

Nate and I did a little digging into some of the sites of the lawyers that registered for our call, both by signing up for their newsletters (for those that had them) and also by checking out their social media profiles (again for those that had them or we could find).

The results were that for most, when we signed up for a newsletter, we received a simple thank you note – sometimes – and that was it.  There were some social media profiles that were really doing a good job, but others that hadn’t been updated in a very long time, almost looking abandoned.

Is that what happens with your marketing?  You get gun-ho coming up with campaigns, putting yourself out there on social media, doing speaking engagements, etc…and then business picks up and you get busy doing the client work.  Leaving no time for the marketing, I call this the marketing merry-go-round.  I see it quite a bit, and it doesn’t have to be that way.

In order for your marketing to be effective it must be consistent.  You must be in front of your prospects all of the time, because you never know when they are going to decide that now is the time that they need your service.  And when they need that service you want them to call YOU not the new lawyer down the road that has suddenly gotten on their radar.  ??It’s all about relationships, and relationships have to have consistency.

They want to know, like and trust you and the like and trust factors sometimes can take a while to build.

Here are my suggestions (bare minimum) for keeping a consistent marketing plan going:

  • Weekly Email to your list
  • Daily Post on Social Media (not always about you but to drive conversation)
  • Monthly Print Newsletter (you need to be getting in the MAILBOX of your prospects)
  • Regular Videos – Multi-media marketing is important as it allows your prospects to “see” you and it is great for SEO
  • Monthly press releases – you probably won’t get picked up every month but keeping in regular contact with your local media with timely advice and articles establishes yourself as the expert, and when you are picked up and your prospects see you in the news it is certainly a credibility boost that money can not buy.
  • Blogging regularly – you must be updating a blog regularly if YOU want google to take notice of you, and let’s face it people are going to Google to find professionals to work with.

This can all be systemized so that it is happening on a regular basis without much effort from you at all.  I know this hard for a lot of lawyers to believe, but you have got to let go of the concept that YOU must do everything. Delegate these items to key team members.  If they need training we are happy to help or you can contact us to learn more about how we help law firms implement consistent, educational-based marketing into their firms.

If you are an Estate Planning or Elder Law attorney you may want to check out our DFY package that will give you all of the content you need on a monthly basis to begin getting a marketing system in place in your firm right away.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Addressing Some FAQ’s

Wequestion mark‘ve had a ton of interest in the DFY materials that we have been talking about for the last few months but I’ve also received a quite a few emails and wanted to answer some of the frequently asked questions I’ve been getting.

Does Legal Marketing Maven also help with implementing the marketing materials? I don’t have enough time to do it myself.

Yes!  We are an implementation company!  The DFY packages were put together to help lawyers that have in house staff (or virtual teams that they are working with) so that they didn’t have start every month from scratch.  But we will happily put together an implementation package that meets your needs, just reply to this email and schedule a complimentary strategy session with me to explore those options.

Do all of your DFY materials focus on general estate planning (or focus on one particular niche)? I am an elder law lawyer, will it work for me?

Our DFY materials are eclectic and focus on estate planning for the young and old, we try to incorporate basic estate planning, elder law and administration into our materials each month because we believe your practice will benefit from serving clients in all stages of their life.

Do you have DFY materials for other practice areas? I am a bankruptcy lawyer and would love materials like this for my law firm.

Currently our DFY materials are only for Estate planning attorneys however, we are planning to launch 2 new practice areas this year.  If you are interested in these types of materials for your practice area please reply to this email and let me know what that is, it will help me determine which 2 areas we will roll out next.

If you need the services now, let’s schedule a time to chat about what your needs are and create a custom package that will meet your needs.

Does Legal Marketing Maven work with lawyers in other practice areas?

Yes!  We privately work with clients in a variety of practice areas – personal injury, medical malpractice, bankruptcy, business law and family law.  Our services span a wide range including but not limited to:

•    Development and execution of direct response marketing campaigns
•    Web writing, Copywriting and Blogging
•    Teleseminars and Webinars
•    Landing Pages/ Squeeze Pages
•    Email Marketing
•    Newsletters
•    Infusionsoft Management
•    Autoresponders
•    Search Engine Optimization
•    Social Media Marketing
•    Article Marketing
•    Reputation Management
•    Press Releases and Public Relations
•    Marketing of In-Person Events/ Conferences
•    Creation and Launch of Lead Generation Pieces
•    Product Launches

Do you have more questions, or would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


Officially Re-launching LM2- Coaching, Implementation and Marketing Support for Lawyers

jumping offWow—it’s been long time coming in writing this post!

As I explained last week, I am turning the page and no longer working with Alexis Martin Neely and the Family Wealth Planning Institute.

Instead, I’ve realized it’s time to re-open the doors of my own business, which was extremely successful before my  decision to commit to one client in 2007—and ultimately one that changed the lives of many attorneys and practices all over this country.

So I’m excited to announce that I’ll once again be providing private coaching and high-end implementation services for qualified attorneys and attorney membership organizations in the US and Canada.

But here’s the really exciting part.

My company, Legal Marketing Maven, is now partnering with my good friend and well-respected implementation Goddess, Paula Woolley of Progressive Office Solutions and other incredible team members to provide full-service, complete marketing support for lawyers who are really serious about exploding their business this year.

So what does a full-service, complete virtual marketing team look like?

Basically, you’ll have a private coach, marketing director, copywriters, graphic designers, IT gurus, client service directors and administrative support staff virtually at your fingertips… devoted entirely to the growth, prosperity and vitality of your small or solo law firm.

You’ll also get the benefit of working with me as your personal mentor, coach and business strategist.  I’ve helped multiple businesses surpass the million dollar mark and I’m happy to give you the tools and strategies to do the same.

You will  also benefit from my network of service providers, marketing professionals and business gurus as I’m out there continuing my own personal education and staying up to date cutting edge strategies both in the legal and non legal communities. which of course is needed for long-lasting growth.

However, as I said this is a major time commitment on our part and we can only take a limited number of these high level relationships.  They are also limited geographically to ensure fairness and a true competitive edge to the lawyers we serve.

If you’re interested in becoming one of the few lawyers we serve at this level (and FYI a number of spaces are already filled—and filling fast just via word-of-mouth) please email me directly at

Yet for those of you simply looking for a la carte legal marketing , virtual administrative services or regular marketing support on a less-intensive level, we still have plenty of options to meet the growing needs of your small or solo firm.  You can see all of our services or request more information by visiting our services offered page.

Again, I am so excited to embark on this journey with you and look forward to completely transforming law firms across the country this year.

To your success & productivity!

Laura Lee


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Weekly Staff Meetings – What NOT to Do

office meetingLast week we discussed the importance of having a weekly meeting with your team, and some suggestions to make these meetings productive and help streamline the work flow in your law business.

We’ve all had to attend meetings (sometimes regularly scheduled meetings) that we simply dreaded.  Since you do want your team meeting to happen every week, the last thing you want is for it to be something your staff does not look forward to.

Here are my tips for what NOT to do with your weekly team meeting time:

Do not assume everyone can stay in the meeting for an unlimited amount of time.  I recommend scheduling 60 minutes for the team meeting, and do your best to keep it within that time frame.

Do not spend the entire time, focused on one agenda item.  Everyone should come to the meeting with a printed agenda of items that everyone has contributed to.  If you see that the discussion of a certain item will take more than a few minutes and your agenda is full, suggest that the members of your team that are involved with that item, have a separate meeting to go more in depth on the topic.

Do not forget to take notes, always appoint someone to be in charge of taking notes (keeping the same person for this each week works well) and appoint someone in charge of reviewing the notes from the previous week and making sure that all open items carry over to the next agenda.

Do not ever use a team meeting to call someone out personally about a problem.  If you are having issues with a team members you or your manager should handle those problems privately.  On this same note if you are having a problem with a team member do not make that obvious during the staff meeting, by you comments, tone, or lack of responsiveness to that staff person.

And do not control the meeting.  You have selected your team because of the talent and gifts that they bring to the table.  When you bring all of those gifts to a meeting of the minds that is conducted in a “safe place” where there are no stupid questions or ideas, your business will benefit from this weekly activity in ways that you never dreamed possible.

Do you have tips that make your meetings more productive, or a staff meeting experience to share, please post a comment, we love to hear from you!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

The Importance of Team Meetings and 4 Things you MUST Do To Keep Them Productive

team meeting phone callAs an attorney is important to have a team; be it in house, virtual or a combination of both,  and in order to manage your team effectively, it’s critical to implement weekly meetings so the team stays productive and your business keeps moving forward each month.

These team meetings can be done in person, via phone, or on a video platform like skype.  Yet no matter which platform you choose, the key is to ensure they happen each week without fail….schedule it at the same time every week as if it is your most important client.

That’s because your team needs at least an hour of your undivided attention to ask questions, go over open items, provide feedback and discuss future projects in a way that’s organized. And by setting aside a specific time each week for this to occur doesn’t interrupt your daily work flow on a regular basis.

You, in turn, need these meetings to check up on the progress of your team, give them the time to hear their feedback and answer questions, hold everyone accountable, brainstorm future projects and keep everyone informed of the happenings in the firm.

Having a weekly team meeting, is a great way to do this in a controlled and focused environment where everyone gets their needs met and your team is empowered to tackle their work load without struggle, confusion or lack of clarity each week.

If you’re not already holding weekly team calls for the employees or subcontractors of your firm, now is a great time to start.  Here are a few things you should ALWAYS do during a team meeting to ensure it is always a productive and efficient use of your time:

  1. ALWAYS have an agenda– This keeps the meeting focused and on track.  Essentially, one person should be in charge of compiling the agenda and gathering talking points (from every person that attends the meeting) that they would like to cover in advance of the call.  You’ll then use this to guide the conversation and ensure all issues are discussed and resolved appropriately.
  2. ALWAYS Share the Stage– It’s important that meetings are a collaborative and safe space and not just what you want, need or expect from your staff.  While that will ultimately be addressed on the call, it’s equally vital to make sure everyone has a chance to voice their needs, questions and/or concerns for feedback from the group.  In fact, I recommend starting each call by celebrating the successes of the week so it naturally pulls everyone into the conversation.  You can then proceed into the agenda from there.
  3. ALWAYS look ahead two weeks in each meeting– This gives everyone the big picture as to what’s coming up so no one is scrambling at the last minute…or worse…misses an important deadline for your firm.   This two week run down should include everything significant on the company calendar—and if you don’t have a company calendar, now’s a great time to start one!
  4. ALWAYS take notes– meeting notes are a great point of reference…and even a refresher as your team moves through their work load for the week.  It’s also a great point of reference for you or your manager to stay on top of what was assigned and to whom.

So there you have it….4 things you should ALWAYS do during a team to ensure they become an effective…and extremely beneficial use of your time.  Once you get started with these simple tips, you’ll be on your way to having more productive, efficient and happy team and hence a more productive business in no time.

Be sure to leave a comment below with any team meeting tips you find beneficial for you and your team.  Next week we’ll discuss the top things you should NEVER do on a team call, so stay tuned!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.


Social Media for Lawyers: 3 Easy Ways to Engage

Legal marketing and social media for lawyersI’m sure by now you’ve heard about the necessity of implementing social media marketing as it relates to your overall legal marketing strategy.

In fact, most online gurus talk about social media marketing as though it’s the end-all, be-all to all to your legal marketing plan!

Unfortunately, most of those web 2.0 marketing “gurus” have never set foot in a law firm and don’t understand just how crazy your schedule really is!

Fortunately, there are still a few ways to engage (and be effective) in social media marketing without being “inauthentic” or non-transparent to your target market (which is a very bad situation to be in if you get caught!).

These are just a few strategies that I’ve found to be really helpful for lawyers that can’t devote too much time social networking.  I encourage you to pick and choose what works for you and just jump in as soon as possible!

  1. Outsource SOME of your social media marketing- This is a really great idea for the lawyer that just doesn’t have time to engage, but really wants to.   If you’re using twitter as your main social media source, have someone on the team pre-write tweets of events, links to blog posts or other things going on at the firm that you can approve.  Then ask them to schedule the tweets in a Twitter client like Hootsuite or Tweetlater to go off randomly during the week.  Then when you actually have time to engage, you can just focus on talking to people and won’t have to worry about getting your marketing out.   You can also follow the same strategy for posting updates on Facebook if that’s your network of choice.
  2. Encourage your team to start networking– This is the scariest option for most lawyers, but it can be quite effective if you set things up right!  You’ll need to lay down some guidelines, but it can be done.  For example, you may want to have your team open a corporate twitter or facebook account separate from that of their personal account.  It’s also a good idea to have them setup branded user names around the firm (for example, the people at Dell Computers use names like @JoeatDell or @MaryatDell just to show it’s a corporate account).  You’ll also want to make it clear that they can’t give legal advice! While their goal is to engage and make strategic relationships, they’ll need to direct people to a blog post or to an attorney if someone has a legal question.  Other than that, let them loose and have them engage throughout the day.  It will make work fun for them and increase your sphere of influence at the same time!
  3. Outsource ALL of your social media marketing–  While some people really look down on this approach, it can be effective if done the right way and for the right reasons.  If you are absolutely intimidated by social media—or just aren’t the social type, this might be a good route for you.  You’ll definitely want to find someone that has a background in the legal industry and will use social networking to promote and engage on behalf of YOUR FIRM, not on behalf of you.   That should be the understanding right from the beginning.  You don’t want someone pretending to be you, the attorney (and I hope you can see why that’s a bad idea for a number of reasons).  Instead this person or company will be part of the “team” and will essentially be doing your marketing as though they work in-house.  If you have further questions about this or need someone qualified to handle your social media, feel free to email for further assistance.

But as you can see from the tips above, all that matters is that you get involved.  And fortunately there are so many ways to do it that even you, a busy attorney, have no reason to stay behind in the dark ages of legal marketing 1.0.  So pick a strategy and get started with social media marketing ASAP!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.