What Is the Point of Social Media Anyway?
I’ve heard this question over and over from lawyers who are wondering why they would want to invest their valuable time into what they consider to be some frivolous conversations that take place on social media outlets.
And yes, social media CAN be just that. However, it is also much more importantly the new media way of marketing. People are no longer turning
to the yellow pages or ads run in newspapers and magazines when they
are looking for a service provider. Instead they are going to their network,
their “social network”. And YOU need to be there!
The question then becomes about how you show up once you are there.
I see a lot of lawyers making what I consider to be three huge mistakes.
- Setting up an RSS feed ONLY and just feeding the content from their blog onto their social media profile. While this can be good for SEO, it is not doing much to build you a following of local prospects and leads. Nor does it usually generate any interaction.
- Building relationships with other lawyers but neglecting looking for prospects and potential referral sources in their own back yards to build relationships with that will turn into real ROI for the time they are investing in “new media” marketing.
- Not realizing that social media contacts (fans, followers, connections) are worth FAR less than email and direct mail contacts. And failing to set up systems by which they *leverage* social media to build these much more valuable lists.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.