Unleash the Power of Your Print Newsletter: 5 Clever Ways You Haven’t Thought Of!

I hope you’re having a wonderful Spring Break week! I know many of you have kids and grandkids who are home from school for the holidays, and I hope that you are using this time to make precious memories with the people you love.

If you aren’t already doing so, I would love for you to give some thought to sending out a print newsletter to your prospects. We recommend creating one once a month….if that seems overwhelming, once a quarter AT MINIMUM!

While we would love for you to stick it IN THE MAIL every month, even if you don’t there are so many other ways that you can use it to market your practice.

Here are just five additional ways that we have our clients leverage and repurpose their print newsletters:

1. Waiting Room Reads: We’ve all been there – waiting for a meeting, flipping through random magazines. Why not leave a few copies of your newsletter in the waiting room? It’s a perfect way to engage clients and showcase your expertise!

2. Add It to Your Pre-Meeting Packet: Amp up your pre-meeting package with a copy of your newsletter! It gives clients a taste of your knowledge and style, setting the stage for a great conversation.

3. “No Pressure” Extra Touch to Referral Sources: Send a copy of your newsletter to referral sources! It’s a thoughtful way to remind them of your expertise, and they might even share it with their network. Have someone on your team gather 10 extra contacts this month that you’d like to get in front of and shoot your newsletter to them.

4. Social Media Snapshot: Don’t let your newsletter’s brilliance stay hidden in print! Snap a photo or screenshot a page, and share it on your social media channels to reach a wider audience.

5. Local Community Connections: Reach out to local businesses, libraries, or community centers and offer them a stack of your newsletters. It’s an amazing way to increase your local presence and showcase your expertise. If you know the location of community pinboards (say at a local coffee shop) pin a copy up for others to enjoy.

Now, if you’re thinking, “These ideas are awesome, but I don’t have a print newsletter… OR… I don’t have the TIME to get one out the door don’t worry, we’ve got your back.

Our team has designed a stunning print newsletter for May, and it’s ready to go! It’s just ONE of the pieces in our monthly content program. Literally, it’s a Canva template and all you have to do is drop your logo, your headshot and your firm name and address in and it is ready to roll.

If you just want to get your hands on it right now, you can check out our Content Made Simple program where you can get ALL THE MARKETING foundational pieces you need to grow your practice, each and every month by clicking here!

I can’t wait to hear how these ideas work for you. Together, let’s make the most of your print newsletter and create an even stronger connection with your clients and community.

PS: If you take advantage of this offer today, you will get a BOGO – we are releasing the May content tomorrow at noon! So, if you order before NOON Central time tomorrow, you’ll get all the content for April immediately, and then tomorrow at 12pm CT you’ll receive another delivery of marketing goodness for May! Click here to take advantage of this super deal!