3 Easy Ways to Get Testimonials

Social proof is the psychological experience describing people’s reliance on the feedback and actions of others to determine what is right or wrong. There are a number of studies that show that upwards of 90% of people surveyed are likely to trust the recommendations of others, even if they don’t know them.

Social proof has been used in the marketing world for many years in the form of testimonials, reviews and referrals. The rise of social media has media has enhanced the importance of social proof because feedback from real people is more easily accessible than ever before. So, how can lawyers take advantage of this phenomenon? 

I know, just the thought of, asking for testimonials makes many lawyers squirm. But really, it is easier than you think. 

Here are a few easy ways to get testimonials: 

1.    Make it as easy as possible!

One really effective technique for requesting testimonials is to do most of the work for them. You can write a note with some example testimonial statements. The example statements will serve as inspiration for them. Also, you can provide links to review sites such as Google, LinkedIn or Avvo. With just one click they can begin writing. Easy peasy! 

2.    Flattery gets you everywhere!

I’m not suggesting that you inundate them with insincere praise and adoration. Just be sure to let them know why you chose to ask them. If you are asking them because they are influential in your community, tell them! A few kind words can go a long way. 

3.    Write down off-the-cuff compliments.

When you are working with clients, keep a keen ear open to listen for compliments about your services. If they let you know that your paralegal went above and beyond, write that down. When their matter is winding up, you can remind them of the compliment they shared and then ask if you can use that as a testimonial. 

These are just a few ideas for getting testimonials. If you have any other ideas, I’d love to hear them. Just leave a comment below and let me know what’s worked for you.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.