How Well Do You Implement Your Marketing Strategies?
How Well Do You Implement Your Marketing Strategies?
Throughout my years of consulting with law firms about their marketing and practice management plans, I’ve found one consistent thing that is a barrier to success: implementation.
I get it. You’re busy with clients and making sure your office runs efficiently and turns a profit. You may love coming up with ambitious marketing plans, but just don’t have the time or resources to put them into action.
So how do you break out of this cycle and start really implementing your legal marketing plans so you can see significant growth in your law firm? I’ll share 3 tips I’ve picked up along the way that will get you on the path towards implementing those plans and seeing the money roll in:
1. Set MEASURABLE Goals
The best legal marketing plan in the world won’t succeed unless there are realistic, measureable, and attainable goals attached to it. These goals should include items like how many referral contacts you want to make within a certain amount of time or how many speaking engagements you’d like to give on a regular basis. Setting up these smaller goals is the key to achieving that much larger goal of bringing in as many qualified clients as possible.
2. Enlist Some Help!
Remember, you don’t have to go it alone! Look to your staff for help achieving your marketing goals and use their strengths and talents in ways that will truly help to grow your law firm. If you’re still having trouble keeping up with your goals, like for example writing a certain amount of blog posts per month, then consider hiring outside marketing help to handle those things for you. You’ll be free to concentrate on the marketing activities that you enjoy and that you’re good at, but you’ll still have peace of mind that the other areas of your marketing plan are not being neglected.
3. Schedule Marketing Time Like Client Time
Treat your marketing efforts like you would any client that comes into your office. Schedule time in your calendar for marketing appointments or block of time to do work, and make sure everyone on your staff knows that this marketing time is just as important as client time. Getting into this mindset can be the difference between a firm that makes good money and a firm that makes great money.
4. Have Some Form of Accountability
I know that 90% of the attorneys that I work with, work by deadline. And YOUR work, especially the marketing stuff doesn’t have a deadline. (Until, you are looking up from the last of the client work and realizing there are no new clients coming in the door!) Consistency in your marketing is key to it’s success and that requires deadline and someone making sure those deadlines are not pushed back due to any circumstances. And yes, that includes client work! If you and/or your team need accountability when it comes to your marketing I highly suggest checking out our Inner Circle group. We do weekly assignments, Open Office calls with me, Training and more! You can test drive it for a month for only $1 to see all that we deliver. (And there’s a ton of bonuses too!)
Do you have any questions about how you can make these changes in your law firm? Do you want to talk about other strategies to help you implement your marketing plan? Feel free to schedule a time on my calendar for a no strings virtual cup of coffee to chat about your business. I promise you will come away with a good plan for turning your ideas in actions!