STOP doing Community Events like this
Last week, we talked about finding those visibility goldmines in your community.
But here’s where most attorneys drop the ball: they show up… and that’s it.
They sit behind a table with business cards and brochures, smile politely, and wonder why their “networking” isn’t working.
The reality? Showing up is just the entry fee.
This is exactly what I teach our clients, and it’s the strategy that consistently turns single events into multiple new clients.
Your booth shouldn’t scream “HIRE ME.” It should whisper “I’M HERE TO HELP.”
The secret? Lead with value, not services.
One of our clients tried this approach at a local festival after months of traditional booth setups that went nowhere. The shift was incredible. Instead of people avoiding her booth, they were starting conversations. She booked four consultations right at the event, and several more from the follow up afterwards!
“I stopped trying to convince people they needed estate planning and started showing them I actually cared about helping their families,” she told me. “Everything changed after that.”
This is the foundation of our community event strategy. When you lead with genuine value first, everything else becomes easier.
Next week: The lead collection strategy that gets people excited to give you their contact information (spoiler: it’s not a free consultation).
Your homework: Think about what valuable resource you could offer at your next event that has nothing to do with hiring you.
—Laura Lee & the LMM Team
PS. Ready to learn the complete system that turns community events into client magnets? Book a free Marketing & Sales Visibility Audit here and let’s talk strategy.