• by Laura Lee

Someone checked you out this week. What did they find?

Last week I asked you to look at your recent content and ask yourself if it reflects everything your firm actually does.

This week I want you to go a step further.

Pull up your website. Not from memory. Actually open it right now and look at it the way a stranger would.

Does your services page mention all the areas you handle? Or does it still read like it did when you first launched the site three years ago?

Is there anything about Medicaid planning? Long-term care? Asset protection? Powers of attorney? Special needs planning?

Or does it just say “estate planning” and leave people to figure out what that means?

Now look at your intake process. When a new lead calls your office or fills out a form on your site, what happens next? Do they hear back the same day? The next day? Do they hear back at all?

What about your follow-up? When someone attends a workshop or downloads something from your site but doesn’t book a consult right away, is anyone reaching out to them? Or do they just disappear into the void?

I know these questions aren’t fun. But they matter more than any new campaign you could launch this month.

Because here’s the thing. You could create the best content in the world. You could post every day, send newsletters every week, run workshops every month. But if someone gets curious enough to check you out and what they find is outdated, vague, or incomplete, you’ve already lost them.

They won’t call to ask questions. They’ll just move on to the next firm.

Spring is a great time to plant new seeds. But it’s also the perfect time to pull a few weeds.

This week, pick one thing. Just one.

Update your services page. Fix your follow-up process. Rewrite that bio that still says you “recently” joined the bar in 2014. Whatever it is, make one thing more accurate than it was yesterday.

Your marketing doesn’t have to be perfect. But it does need to be current.

Out with the dusty, in with the done,
Laura Lee