Search Engine Integration: A “New” Concept That We Recognized Years Ago
It’s good to be validated.
Not that we needed it, but it is a good thing to find a widely-respected publication affirm the very advice that you have been giving for years. That happened to us recently when the online publication Search Engine Watch published an article about the future holds for effective marketing.
In short, the article points out the fact that “being found” is much more than writing articles with the appropriate keywords and meta tags. It is about integrating SEO tactics into marketing. What this means is that it is simply not possible to focus heavily on one aspect of marketing and expect it to be effective.
This is not news to us at Legal Marketing Maven. Even back in the day when everyone else was pushing rankings, we recognized that this was just a small part of a commanding online presence. We recognized that marketing tactics should be looked at as holistic, integrated approach and not individual parts. It was with this idea that we developed our Done-For-You marketing program.
We recognized a long time ago that an effective marketing program only works if you include Branding, PR, and demonstration of thought leadership through articles, videos and social participation. We put a package together that allowed estate planning attorneys to easily implement this marketing strategy on their own and managed to keep the cost very low. That was 2 and ½ years ago.
Are we tooting our own horn here? Probably. But, sometimes when you are leading the pack you should let people know about it. In fact, we hope you are doing the same! Toot away!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.