Ready to Rip Off the Band-Aid and Host Your Own Workshop?
Have you been thinking about holding a seminar or webinar to build trust and connect with new prospects?
If so, let me give you a gentle but firm nudge: Rip off that Band-Aid and do it.
Yes, it might feel intimidating, and no, you probably won’t knock it out of the park on the very first go. But trust me, hosting an educational workshop is one of the smartest marketing moves you can make this year.
Why Host Educational Workshops?
1. Get Them to “Know, Like, and Trust” You In a Group Setting
When you host a seminar or webinar, you can reach multiple people at once instead of spending hours in one-on-one meetings with prospects who may not be the right fit. You’re showing them your expertise, delivering value, and letting them see the real you—no pushy sales pitch required.
2. Multiply Your Impact and Save Time (The “One-to-Many” Advantage)
Imagine a room (physical or virtual) filled with eager listeners, all hearing your message at once. You’re teaching something genuinely helpful, answering their questions, and even giving a range of your fees so they know what to expect if they decide to work with you. That’s a huge time-saver for you, and it quickly positions you as a trusted authority.
3. Gentle, Tasteful Offers (That Convert)
After you’ve educated your audience, it’s only natural to invite them to the next step. When you gently mention your services, the people who respond will already be familiar with your approach, your expertise, and your price point. You’ve earned their trust, and that leads to far more qualified prospects on your calendar.
I’ll be honest: your first workshop might feel a little rough around the edges. You might stumble over a slide or wish you had explained something better. But if you wait until you’re 100% “ready,” you’ll never do it. Take the leap now, and refine as you go.
With that said, here’s your assignment for this week:
- Pick a date for your first (or next) educational workshop.
- Choose a topic your prospects care deeply about.
- Outline a simple presentation that demonstrates your expertise and offers real value.
- Invite people. (Trust me, you’ll be surprised by how many say yes.)
If you have any questions or need a friendly push, hit “reply” and let me know. Our team manages hundreds of in-person and virtual events each year, so please reach out if you need help or guidance in getting started.