Pick Up the Phone and Follow Up
Legal Marketing Tip of the Week
I’ve been doing a lot of hands-on outreach for our private clients lately to get them speaking gigs in front of referral sources or
other relevant groups.
I literally spent hours on the phone this week following up with every organization we sent a pitch or speaker packet to, just to see what they thought and if they were interested in moving forward.
For every unfriendly voice on the other end of the line who couldn’t be bothered with my call (which would probably be discouraging if I didn’t have such thick skin!), there was another who was thrilled that I took the time to follow up.
Many had further questions (and real interest) about the materials we sent, but they just never found time to pick up phone and call us back (you know how that goes).
We eventually did land a few speaking engagements and invites to lunch as a result of our efforts–which shows how important follow up is during any marketing campaign.
If you can make one shift in your marketing plan this week, I would encourage you to assign SOMEONE on your team to follow up by phone, email or preferably both when you are reaching out for speaking gigs.
To make things even easier, send something tangible first (i.e a speaker packet, letter, postcard) and you’ll find the follow up call isn’t so “cold,” as you are already on the group or organization’s radar.
Now what are you waiting for–get to it!
Do you have more questions, or would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.