One Easy Marketing Tip You Can Use This Week
Most estate and elder law firms have clients sitting in their waiting rooms every week—but are you maximizing this captive audience?
This Week’s Marketing Tip: Create a “Peace of Mind” Resource Display
What to do:
Set up a simple resource station in your waiting area with take-home materials that address your clients’ most common concerns. Think beyond basic brochures—create valuable, actionable resources that people actually want to keep.
How to get started:
Start with what you already have
- -Gather any existing client handouts or FAQ sheets
- -Print extra copies of your most useful forms or checklists
- -Even your business cards and firm brochures work as a foundation
Add one new resource this week
- -Create a simple one-page “Estate Planning Checklist”
- -Write a brief “5 Questions to Ask Your Attorney” guide
- -Keep it simple—even a well-formatted Word document works
Set up your display
- -Use a small table, counter space, or wall-mounted literature rack
- -Add a sign: “Planning Starts Here”
- -Make sure everything looks organized and professional
Why this works:
- -Positions you as the helpful expert before they even meet with you
- -Gives nervous clients something productive to do while waiting
- -Creates natural conversation starters during consultations
- -Extends your expertise beyond the office when clients share with family
Build it over time: Start simple this week, then add one new resource monthly. Before you know it, you’ll have a comprehensive library that works for you around the clock.
Bonus tip: Add a QR code linking to your website or a simple email signup—you’ll capture leads from family members who receive these resources secondhand.
The best part? Once it’s set up, this system works for you 24/7 with minimal ongoing effort.