Let’s keep it simple
September’s almost here… and your calendar probably already looks like a game of Tetris.
Between kids going back to school, catching up from summer, and gearing up for the 4th quarter sprint, it’s easy to feel like you’re already behind.
And marketing? Yeah, that’s the first thing to drop when things get busy.
That’s why now is the perfect time to repurpose.
Not as a shortcut, but as a smart way to stay visible without burning yourself out.
Here are three easy, meaningful ways to do that—no new content required:
Revisit a “Life Happens” Moment
Did you post something earlier this year about a family situation that reminded you why estate planning matters? Bring it back.
Maybe it was a client who avoided a mess because of good planning, or one who wished they had.
These stories stick with people. And they remind your audience that this work really matters.
Show a Glimpse Behind the Curtain
It doesn’t have to be polished.
A snapshot of your office, your desk, or even your coffee and calendar setup says: “Hey, I’m in it with you.”
Just share a quick thought about what’s on your plate this week or how you’re helping clients through a hard season.
It’s simple. It’s human. And it builds trust.
Share a Testimonial That Shows Impact
Not just any testimonial—pick one that shows how your work made things easier for a family during a tough time.
This isn’t about self-promotion. It’s about showing that the work you do matters, and helps people when they need it most.
Pick one of these prompts.
Take 10 minutes (seriously—set a timer).
Post it.
Consistency doesn’t have to mean complexity. And your message? It’s worth repeating.
Cheering you on,
—Laura Lee & the LM2 Team
P.S. One of these ideas could even pull double duty as a quick email to your list. It doesn’t have to be fancy, it just has to remind folks why planning ahead matters. You’ve got more content than you think… make it work for you.