Law Firm Marketing Tips: 4 Free Ways To Increase Registrations To Your Next Live Speaking Event
The number one concern when booking a live speaking event or workshop on a legal topic 
is, “how can I put more butts in seats and make it worth my time?!”
I don’t know one attorney who does not feel this way—and, quite frankly, it’s a legitimate concern.
You’re spending a bunch of money and time to put on a speaking engagement or workshop and it’s only natural to expect some ROI for your efforts.
So to increase the chances that you get the outcome YOU want, try these 4 FREE strategies to get more publicity and registrations for your next speaking engagement:
1. Send an email to your database: Let your clients, prospects and referral sources know about your upcoming events and encourage them to forward the information any friends or family members that may also need help.
2. Canvas your town with a great flyer: Make a great flyer with a strong call to action and have someone on your staff put it on bulletin boards or drop it off at all the places where your target market hangs out around town.
3. Submit the event to online event calendars: Many newspapers and TV stations have online calendars dedicated to promoting local events. For the most part, these submissions are free and give you a great opportunity get in front of new people with your events and workshops.
4. Write a press release and pitch local journalists- If you know of a journalist who covers the topic you will be speaking on (i.e. senior issues, parenting issues, tax issues), write a press release and ask him or her to cover the event. You can also pitch your release to hyperlocal sites (i.e, patch.com) that like to publish events and any information beneficial to local citizens.
So there you have it—4 FREE ways to increase registrations to your next live speaking event or workshop. Give them a try and be sure to come back and leave a comment about the results you get from these easy strategies!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.