Law Firm Marketing Brain Tapped Dry? 4 Ways to Replenish the Source
In our world, no magic potions exist to give us infinite motivation or a download of creative energy to our law firm marketing brains. For the lawyer, the long hours and stress can tax your energy reserves pretty quickly.
Luckily, there are easy, practical ways to stimulate your brain, keep your energy up and motivation full force. Here are a few:
Glucose
To complete any task (especially those that require a lot of creativity and ‘out of the box’ thinking like new law firm marketing campaigns), a person must have a lot of self control and discipline to keep on track and stay on a schedule. This can be taxing on your energy supply. In fact, according to researchers from Florida State University, “Some patterns of poor self control are attributable to drops in glucose level.”
So what does this tell you? If you find your mind wandering, your finger itching to go click endlessly to the outer edges of the Internet when you should be focusing on work, it may be due to low blood sugar (glucose). Replenish the supply! Drinking some fruit juice is a quick and easy response to wandering minds.
Exercise
More than just getting into your swimsuit for the summer – exercise has been shown to keep your mood elevated, reduce the risk of certain diseases and also increase your mental ability. In a paper by Henrietta van Praag of the National Institutes of Health it is shown that exercise is one of the most active stimuli in creating new brain neurons! It’s a process called neurogenesis, and it factors into your learning ability and memory retention.
Meditation
Don’t roll your eyes – many studies show that meditation can improve your ability to focus, as well as build on your emotional control. The more you mediate and learn to control your thoughts, the more attention you will be able to give to your tasks. Meditation also reduces stress and helps you to live a more balanced lifestyle. There was a study done in the Science Daily that actually shows you can reap these benefits by meditating just 20 minutes a day for FOUR days. However, researcher Fadel Zeidan points out – ‘This doesn’t mean that you meditate for four days and you are done – you have to keep practicing.’
Nature
We are all a part of nature, so it’s only (no pun intended) natural that the beauty and splendor of our world would add to the relaxation of the mind. Beyond aesthetics, putting plants in your office or even just hanging nature pictures can improve your memory! Really! An experiment conducted at the University of Michigan gave the participants a string of random numbers to memorize and repeat backwards. Half of the group was sent to a busy street and the other half to an arboretum – there they repeated the test.
Those in the arboretum outperformed by 20% or more! So, hang some pictures and if you can take weekend trips out to just relax in the natural world for a while, see if you don’t have some improvements if not in your memory, then at least in your anxiety levels.
Would you like to talk about how we can save you time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.