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Ramp Up Speaking Engagements to Promote Your Law Practice in Multiple Ways

Ramp Up Speaking Engagements to Promote Your Law Practice in Multiple Ways

It’s pretty common for lawyers to be advised to incorporate speaking engagements into their overall marketing strategies, and we don’t mind jumping on that bandwagon…because it works!  A lawyer’s original goal in doing these types of talks might be to have someone from the audience come up and hire them on the spot, and while that does happen from time to time, it’s good to recognize that there are actually several other ways that speaking engagements benefit your practice and boost your marketing.

Building Your Reputation

If you’re doing it right and presenting good information, every speaking engagement you do helps put you in the position of “expert.”  The more people who see you giving advice and insight on a particular topic, the more will recognize you as the go-to person for it.  It’s not all for show, either.  The more presentations you give on something, the more you actually do understand and become an expert.  It’s a win-win situation that markets your law practice in a really positive way.

Cost Effective

Most of the time, the chance to do a speaking engagement costs you nothing other than the gas to get there and the time it takes to present.  Heck, you might even get a free lunch out of the deal!  There aren’t a lot of marketing methods for lawyers that are so incredibly cost effective.

Minimal Work

When an organization invites you to speak to its members, they generally do 90% of the work for you.  They take care of scheduling.  They set up the microphone and any other needed technology.  They even bring you the audience!  Your only real preparation is to put together a presentation that the audience will find valuable.  Plus, once you’ve got your notes, slides, or other materials created, you can give the same presentation to many different audiences.

Opportunity for Further Marketing

When you leave the speaking engagement, the marketing doesn’t have to end.  Instead, make sure that everyone who is interested is able to take some sort of branded material away from the event so that they know how to contact you if they need further information.  This is also a great opportunity to follow through on one of a lawyer’s favorite marketing practices: offering a free consultation.

Finally, make sure everyone at the event has the opportunity to sign up for SOMETHING so you can continue reaching out to them long after the event is over. In my opinion this is the NUMBER ONE goal of speaking engagements and where I see the most mistakes made!  Just because someone is not ready to hire you on the spot doesn’t mean that they (or their family members) won’t need your services in the future.  But, if you don’t continue to “touch” these leads, they’ll find their way to someone else.  I don’t care if you offer a free book, an exclusive free service or even just raffle off some hot sports tickets or a massage at a local spa, do whatever it takes to entice audience members to fork over their full contact info to you.

Speaking engagements represent some of the best free or low-cost marketing for law practices, and as you can see, there are a lot of benefits that stem from even a single presentation.  Imagine how these compound when you make them a regular part of your firm’s marketing calendar.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

[News] Helping Clients Take Advantage of Facebook’s New “Legacy Contact” Feature

As our lives become increasingly digital, more and more of the assets we accumulate are based in technology or created online.

Estate planning attorneys have the important job of educating their clients on how to handle “digital assets” in the event of a person’s death or incapacity, and then helping the client document such wishes in a will or trust.  Whether it’s an email account, blog, collection of domain names, hosting accounts, apps, ebooks, etc., a good estate planning attorney can help ensure that only a person the account owner trusts can access and maintain digital assets in their absence.

One area of digital asset planning that has received a lot of attention lately is the management of one’s Facebook profile page.  Until recently, loved ones of the deceased only had two choices: 1) Keep the wall public so everyone could continue to post messages and thoughts on the wall or 2) request to have the page “memorialized,” which meant the profile was no longer searchable or visible to those who were not already friends of the individual.

What Facebook did not allow to happen was for someone to manage the profile in the owner’s place.  Without explicitly having the password (and the permission to use it!), loved ones could not accept new friend requests, pin important information about memorial services to the top of the profile or update pictures.

That’s all changed this week, though, with the roll out of Facebook’s Legacy Contact feature.  Facebook users now have the opportunity to choose a “legacy contact,” either a family member or a friend, whom they want to manage their account when they pass away.  Or, they can let Facebook know that they want their account deleted immediately upon their passing.

From Facebook’s Newsroom:

Today we’re introducing a new feature that lets people choose a legacy contact—a family member or friend who can manage their account when they pass away. Once someone lets us know that a person has passed away, we will memorialize the account and the legacy contact will be able to:

  • Write a post to display at the top of the memorialized Timeline (for example, to announce a memorial service or share a special message)
  • Respond to new friend requests from family members and friends who were not yet connected on Facebook
  • Update the profile picture and cover photo

If someone chooses, they may give their legacy contact permission to download an archive of the photos, posts and profile information they shared on Facebook. Other settings will remain the same as before the account was memorialized. The legacy contact will not be able to log in as the person who passed away or see that person’s private messages.

Alternatively, people can let us know if they’d prefer to have their Facebook account permanently deleted after death.

As your clients plan for the handling of their digital assets after death, the Facebook Legacy Contact Feature is an important tool to mention during the process.  By simply logging into their account and following the directions below, they can easily make their wishes for their Facebook account known.

How do you feel about the creation of Facebook’s new “Legacy Contact” feature?  Will you take advantage of the opportunity to name a contact and share this information with your clients?  Sound off why, or why not, in the comments below!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

I Stink at Marketing My Law Practice—Now What?

A trash can full of smelly garbage. Not really sure why he is smiling, but he is!

The weather couldn’t be prettier down here in the Florida Panhandle this time of year.  I’ve been enjoying some beautiful weather here at the beach soaking up some much needed sunshine after battling the flu for weeks!

If you get a chance to come down to the Panhandle be sure to let me know so we can meet up!

It is October now, and I hope that the marketing plans you made for your firm in January are rolled out and implemented full steam ahead.  Because 2017 is right around the corner.  You should have been reaching out to organizations about speaking opportunities, setting up coffee dates with key referral sources, or making fabulous offers for prospective clients if you’ve dropped the ball.

However, that window of opportunity in 2016 is closing fast, so strike while the iron is hot!  Even seemingly small connections can turn into bigger and more lucrative opportunities down the road.  Just a few months ago, we had a heck of a time getting a client into a well-known organization to speak to a group of HIGHLY targeted prospects.  So…we put our marketing hats on and got creative. We thought, “How can we get in the door just in time for the New Year?”

Here’s a big secret: When you get stuck, always approach things from the perspective of “What’s In It For THEM.”  Shift your mindset!

So, with 2017 approaching, we gave another call back and explained how much we love what the organization is doing and wanted to support them financially to help meet THEIR goals.  We were basically making a sponsorship donation.  And, as we had hoped (and planned for), the small donation FINALLY cracked the door open for the coveted speaking opportunity that other law firms in town would kill to have!

Even if you think you stink at marketing, there are so many ways to get the visibility for your firm that you want and deserve.  Sometimes you just have to think outside the box. My feature article below has some pointers for you…

I Stink at Marketing My Law Practice—Now What?

Not every lawyer has a gift for marketing a law practice.  On the other hand, pretty much every law practice depends upon marketing.  It can be a very difficult dilemma, indeed!  So, for those who don’t feel like they’ve got what it takes when it comes to marketing, what’s the answer?

Actually, there are a few good options.  Being a less-than-skilled marketer doesn’t need to spell doom for your law practice, rather it means that you need to dig deeper to uncover what will work for you.

Go With Your Strengths

If you’re reading this, then it’s probably because you already know the importance of marketing your law practice.  You’ve probably also noticed that there seems to be no shortage of ways to do just that.  But, it’s quite likely that you don’t feel comfortable with all of the possibilities.  For example, if you’re someone who doesn’t like speaking in front of a crowd, we could tell you all day how beneficial it is to give presentations without you deciding to give it a try.  It’s just not your thing!  On the other hand, you might be hugely charismatic in one-on-one situations.  If you also happen to like to eat, then you might just have hit on an area of marketing in which you excel: the lunch meeting!

  • I never want to cold call someone, but I love writing = direct mail
  • I have tons of info to share but no desire to do a seminar = blogging
  • I want to reach out to others, but I don’t have time to go in-depth = social media

Take the time to analyze your strengths and then build on those for an authentic and results-oriented way to market your law practice.

Educate Yourself

Maybe you don’t know a ton about marketing a business, but it sure does look like fun to you!  In that case, why not take a marketing class at a local college or even take a course online.  Nothing quite beats the enthusiasm that goes along with implementing new ideas, and classes are a great way to gain exposure to those ideas.

If a class doesn’t seem like it would work for you, you might also consider hiring a business coach.  This person will get to know your specific business, along with your personality, in order to make suggestions for strong methods to market your law practice.

Hire a Pro

Let’s face it.  Not every lawyer has an interest in marketing his or her firm.  With few exceptions, it’s just not typically why someone goes to law school.  If you’ve determined that you don’t enjoy marketing and/or that you’re just not getting good results from your efforts, it might be time to bring in the big guns.  Hiring a professional, especially one with a proven track record of marketing lawyers, can actually be the best course of action.  Not only does it free up the lawyer’s time to do Lawyer Stuff, but it can also save a fair amount of money in the long run by avoiding newbie mistakes and giving your legal marketing a more professional appearance.

So if you want to do this at no risk (well, actually for $1.00 to kick you off) click here to learn more about our Inner Circle Accountability & Private Group Coaching Program! What do you have to lose besides getting the phone to ring and revenue?

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

 

 

Creating a Marketing Plan That WORKS for Your Law Practice

There are so many parts and pieces when it comes to marketing a law practice, that it can get a little overwhelming.  Instead of taking a helter-skelter, see-what-works approach to marketing the practice, it’s a good idea to come up with a consistent plan to follow.  A law practice marketing plan doesn’t have to be set in stone, as you’ll want to monitor it and make occasional adjustments based on results; but it is a practical way to organize your approach and stay on track.

Just as with any other part of marketing, the marketing plan can be done in many different ways.  For those who need a place to get started, though, here is a great way to do so:

Legal Marketing Plan Step 1: Strategize

If you have no idea where you want to go, all the maps in the world aren’t going to help you get there.  The first step in creating a legal marketing plan is to figure out what it is that you are trying to accomplish.  Are your goals monetary?  Are you looking to serve a certain number of clients?  Perhaps you want to branch out into a new area of law.  It’s possible that you want all three!

Before deciding how you’re going to make your business successful, you have to define what success means to you.  By doing this, you can develop reasonable steps to take in pursuit of those goals.

Legal Marketing Plan Step 2:  Develop Goals and Objectives

The goal is what you want.  The best goals are quantifiable and have a deadline.

  • Increase billable hours by 15% in the third quarter
  • Sign XXX Company to a retainer by the end of the year
  • Conduct four new consultations a week

Each of these goals can be measured in order to see if they’ve been met or not.  Again, you can’t reach your destination if you don’t know what it is!

Objectives are the steps you take to reach the goal.  So, for the goal to develop four new contacts a week, you might implement the following objectives:

  • Pass out ten business cards a week
  • Check in with referral contacts once a month
  • Lead four workshops a year

These objectives are action steps that you intend to take in order to make the goals real.

Legal Marketing Plan Step 3:  Set a Budget

Once rent, payroll, association fees, etc. have been paid for the month, it can feel like there’s just nothing left to be spent on marketing your law practice.  Instead of looking at it as an expense, however, it’s a good idea to think of your marketing budget as an investment.  How much per year are you willing to invest in making your goals happen?  Spending a few hundred dollars for marketing collateral should lead to considerably more income as you reach that 15% billable hour increase goal!

Decide what you can/are willing to put toward marketing and make it a monthly part of the business’ budget.  Using those numbers and your best judgment, you can then tackle individual objectives on the way to meeting your goals.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

[SWIPE] Our Best Email Subject Lines of 2014

I love January.  A New Year always brings new opportunities to review the inner-workings of our businesses and see how we can proactively make changes, or improve upon things that are already working for the year ahead.

This week I’m actually battling walking pneumonia (BOO!), so in between rest and loads of chicken soup, I decided to dig in and take a peek back at our top performing email subject lines of 2014.

Email marketing is such a HUGE part of our business and a huge part of our attorneys’ businesses, as well.  Whether it’s sending out weekly email newsletters, promotional emails for legal workshops or upcoming events or persuading referral sources to send new business and collaborate, email marketing is one of the most cost-effective ways to communicate with the prospects and clients of your firm.

But, please don’t be fooled.  Just because email makes direct response marketing more cost-effective and accessible, doesn’t mean that it’s EASY.  If your communications are constantly getting filtered into junk, or worse, no one is opening your messages, it’s a huge waste of your time and effort.

I always say that there’s a fine art to getting an email open and read, and it’s something we really focus in on here at Legal Marketing Maven.   And, once the email is opened, it’s a whole ‘nother animal to get people to respond and take action.

If you’ve sent out email communications in the past and felt ignored or that your efforts produced little to no response, I’d challenge you to go back and review the content of what you sent out.

Start with the subject lines.  Here are a few tips to get your readers to open up:

Make it personal:  If a prospect believes the email is coming personally from you, they are more likely to open it and respond.  Ex:  Can we talk for a second, <insert name>?

Create a little mystery:  Be purposely vague or intriguing with a subject line to entice readers to open and learn more.  Ex.  We announced the overhaul of a client’s new website with the subject line: “I got a facelift!”  Imagine the clicks!

Use numbers:  People like numbered lists and steps.  Examples include, “5 Ways to Avoid Probate” or “6 Mistakes To Avoid When Choosing An Attorney.”

Shed a little light on your personal life.  Readers are nosy and want to know what’s happening with YOU behind the scenes. Give them a peek at your life outside of the law.

Get to the point:  Let them know upfront if there is an invitation or gift inside that requires their attention.  Ex.  I have a gift for you… open quick!

The other piece of advice I would offer you is to make sure that you are including a CLEAR call to action in your emails.  Are you TELLING the reader what you want them to do?  Are you letting the reader know HOW you want them to respond?

Many times we’ll help our attorneys spark communication with their readers by clearly asking for responses or suggestions about a whole host of topics that simply catch people by surprise, humanize the attorney and open up the lines to chat.  Try it in your own mailings.  For example, ask clients for their top suggestions of places to vacation within a two hour drive, or favorite local spots to buy art or discounted furniture for the office.  You may be shocked when your inbox fills up with responses and the occasional…”oh by the way, I’d like to come in and get your help with something.” I promise, this REALLY works!

And, if we want the reader to take fast action on something, we ASK.   There’s no beating around the bush.  The call to action is clear, concise and easy to act upon.

Remember that when it comes to email marketing, and marketing in general, a confused mind always says “no.” If it’s not clear what you are promoting or what you want the client to do, your emails will get deleted or lost in the shuffle.  Be sure to have a CLEAR call to action in every communication that you send.

I hope you find these tips helpful and that you are able to use some of these suggestions to craft more effective email marketing campaigns this year.   And, feel free to swipe some of our top performing subject lines from 2014.  You can see how they easily fall into the guidelines and tips I gave you above:

My facelift  (Note: This was the launch of a new website)

I’m moving, AGAIN + Info on our scholarship opportunity!

Thanks (insert name)

My naked mermaid saga

Hey… I need your help with something real quick

How Did We Get So Much Stuff?!

With Thanks

A tribute to my young client killed in a horrific crash

Saying goodbye to my old love  (NOTE: this was about a purchase of a new car)

I can’t stop laughing at this (truly) + a new workshop for you!

A friendly reminder for you… + my epic mom FAIL moment

See you this month?

Thanks for the pics + heads up for these warning signs!

Have a great week!

Laura Lee

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

New SEO Techniques for Lawyer Marketing

Anyone who is marketing a law firm online understands that Google is very important.  Most computer users will go directly to Google, type in their search term, and hope they get back good information.  Your goal, of course, is for your law firm to show up in results that come back.  There are methods for improving your ranking in those results, referred to as SEO, or search engine optimization.

No one knows with absolute certainty how exactly Google determines which sites to pull into a user’s SERP (search engine result pages), and the algorithms used change as much as 600 times a year.  The search engine giant is always tweaking the system to try and make it more accurate and helpful.  By being aware of what some of the algorithm’s criteria are, though, you can improve how you market your law practice online.

In a fairly recent major change to the algorithm, Google has placed more emphasis on location.  So, someone from California is more likely to get results from LA and Sacramento law firms than from some practice in Delaware.

There are some things that you can do in your law practice marketing that can have a positive effect on how and where your firm shows up in results.

First of all, Google tends to give more attention to businesses that have a Google+ page.  Law practices will often rank better when they have optimized their Google+ Local page.  This means making sure that you have chosen the right business category.  It’s also a good idea to ask your clients to leave positive reviews on your Google+ page.

The other aspect of improving your law firm’s marketing with SEO is to pay attention to your actual web site.  Sure, you want to do things such as keeping fresh, keyword-enhanced content going up on the site, but you can also make other minor changes that are helpful.  One suggestion is to add a “location” page.  In doing this, double check that the information you include on this page reflects exactly what you have on your Google+ page, especially when it comes to your address.  Additionally, it can be helpful to add “Services” pages.  Create an individual page for each service your provide and make sure that your location is included.

Search engines are a huge part of modern law firm marketing strategies, and being aware of important criteria and changes like these can help your web site rank higher when folks are looking for a lawyer in your area.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Holy Excuses!

Theoretically, every small business owner understands that marketing is a basic need for success.  Still, it can be intimidating and leave lawyers wishing they didn’t have to develop this skill.  It’s impossible to overstate the importance of marketing for lawyers, though.  If you find yourself procrastinating due to any of the following excuses, you’re not alone.

I Have Enough Work

When you’re busy filing briefs and meeting with clients, it can seem like there’s just no time in the day to devote to marketing your law firm.  You might even think that you don’t need to market because, “Hey, look how busy I already am!”  All businesses are cyclical, though.  Busy today does not mean busy tomorrow, ESPECIALLY if you’re not marketing today.  In order to keep your business thriving, it’s imperative to constantly be cultivating new clients and new projects.  Otherwise, you’ll end up in a dreaded “slump” where you’ll be wishing you’d thought ahead.

I’m a Lawyer, Not a Marketer

You spent years studying and working to get to the point where you could be the best lawyer, and now you’re expected to market your law firm, too?  Yep!  While you are obviously a lawyer, you are also a business owner, which means you have chosen to take on the responsibilities that come along with that role, too.  You don’t have to get an MBA to be a success, but you do need to take steps to market your business in order to make sure you have a business to market!

I Don’t Know How to Market My Law Firm

Great news!  You don’t have to know everything.  Learn one skill at a time and build on that knowledge base.  There are also companies like ours that can take a lot of the marketing stuff off your plate.  Work closely with the company to figure out what your goals are and then let them do the job for you.  That’s not to say that you don’t have to put any personal effort into marketing your law firm, but we can definitely make it a lot easier on you.

I Feel Uncomfortable Marketing to People I Know

The point of your marketing doesn’t have to be about selling yourself or your service.  Instead, it should be about building relationships and helping people solve their problems.  You don’t need to be pushy or take advantage of others in order to market your business.  What you have to offer is helpful and valuable to others, and your job is to let them know what you can do for them.

No matter how you look at it, you need to be marketing your law firm all the time.  Some efforts are more overt that others, say sending out email newsletters or purchasing an ad.  Others are less obvious but arguably even more important, such as providing great service, being an active member of your community, and helping others understand how you can help them.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

I did your holiday shopping for you!

The holiday season is upon us, and that means for the next eight weeks our schedules are going to be hectic, offices will be closed and our professional and personal calendars are going to become chaotic!

On the list of things to do before the end of year is show appreciation to top clients and referral sources, and I know you WANT to make that happen.

However, I can’t even tell you how many times I have talked with attorneys about the holidays and showing appreciation to top clients and referrals sources and heard, “Well, I really wanted to do that, but time just got away from me,” or “I just didn’t know what to send,” or a plethora of other excuses why year after year their good intentions remained just that and never got implemented.

In fact, that is the story I hear about a lot of great marketing ideas…but let’s stick with this one.

Your top clients and referral sources should be feeling the love from your firm this holiday season and since there is PLENTY of time to make this happen, I’m *giving * you THIS RESOURCE to help you knock this task off your to-do list in less than a week!

Just click the link: you’ll find my personal holiday gift guide with options for every budget. There are even links that go directly to the product order page. It couldn’t be easier!

So let’s break this down into action steps.

Choose your list of top clients and referral sources and export their names and addresses into a spreadsheet.Choose the gift you would like to send (from my recommendations)or your own but if your own go ahead and put the order link on the spreadsheet).

Write what you would like the gift card to say.

Decide the date you would like your gifts delivered.

Give the list and your credit card to your assistant to place the orders.

Isn’t that easy?!  Don’t put it off, get it done early…even if your delivery dates are in December. Keep this holiday season as stress free as possible and show your appreciation to your top clients and referral sources! They are an important part of your business and deserve to be celebrated.

Happy Holidays!!!

PS:  This is just one of the many services we provide to the clients that
work with us. We are the marketing team that they hand these types of
tasks off to so that they know it is handled without having to worry about
it.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Good Deeds Can Also Be Good Marketing for Lawyers

Planning ImageThere’s nothing quite like being able to market your law practice while also doing something wonderful for someone else.  Fall and winter are the perfect time to consider hosting a food or clothing drive, for example.  With the weather getting colder many people have difficulty affording weather-appropriate clothing, not to mention the added expense of heating their homes.  With the holidays coming up, many are also wondering how they will be able to purchase a few gifts for their children and other loved ones or to travel for family get-togethers.

A great way to market your practice and really make a difference is to raise goods or funds for folks in these situations.  Food banks and other nonprofit organizations that serve the needy are also very stressed at this time of year, so you could even partner with one of them to help get the word out.

Speaking of partnering, why not reach out to your contacts, especially businesses, and invite them to host the charity event with you?  This gives them the opportunity to also promote their organization and can really strengthen their relationship with your law practice.  It’s like doing multiple forms of legal marketing all at the same time.

Once you’ve determined what kind of event you’d like to do, make sure to get the word out.  Pass out flyers, complete with information on how to get involved (and your practice’s name, of course).  It’s also a great reason to reach out to past clients in order to let them know about the opportunity to get involved.  Not only will they get a little reminder that you’re out there, but they’ll also realize that your practice is involved in the community in positive ways.

It probably goes without saying, but these types of events shouldn’t be all about marketing your law practice.  Raising the funds or collecting donations and getting them to those in need should always be the highest priority.  While you can reap the benefits of name recognition and fostering good will, the marketing aspects of a food/clothing/etc. drive should be secondary to actually helping the cause you’ve chosen.

If you don’t have the time to coordinate an entire event, consider joining in someone else’s.  For example, your law practice could co-sponsor a fundraiser or you could make your office a drop-off site for Toys for Tots or a similar charity.  You get to do a good deed, and the organizations actually do some of your legal marketing for you!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Online Reviews…The Good, Bad and Ugly

There are so many ways for clients to tell everyone they know about you, and thanks to the Internet, they can even tell people they don’t know!  This is great if the things they’re saying make you look good.  If they’re posting negative reviews and comments, however, it can feel like a punch in the gut to someone running their own small firm.

So, what do you do if someone is trying to sabotage your legal marketing plan by saying nasty things on Yelp, their blog, or your Facebook page?

First, don’t panic.  This is a time to keep your cool, because how you respond is more important than whatever this person had to say in the first place.  Keep in mind that even though this negative comment is out there, it is certainly not the only thing out there.  It is one person’s opinion in a sea of opportunities for you to present yourself as you’d like.  It’s annoying and infuriating, but it is not the end of the world.

Once you’re calmed down, not just pretending to be calmed down—take a day or two if you need to, you can plan how to respond.  Because of their background, a lot of lawyers jump right to the idea of writing a cease and desist letter.  There are some problems with this.  For one thing, it could theoretically add legitimacy to whomever made the claim against you.  It can also be really hard to even find out who made the comment as so many of those things are done anonymously.  And in the grand scheme of things, the letter might not even work.

With the idea of a letter considered and thrown away, you can now look at actually responding to the comment.  Most of the review sites will allow you a way to respond to the negative comment.  In doing so, you don’t want to come off as anything but professional.  You can use the opportunity to explain your side of the situation—oftentimes the individual is mad that they lost their case, not because there is actually anything wrong with you—but do it in a calm, rational way that doesn’t sound overly defensive.  If the person responds back, make a point to only engage if you can do so calmly and in a way that shows you in your best light.  Remember, too, that there’s no rule saying you have to respond at all.

Finally, consider asking your clients, colleagues, and supporters to visit the site and leave their own feedback. This will “bury” the negative comment down to a lower position that will probably not be seen by many.  In addition, when you have a bunch of five-star ratings or comments about your professionalism, it shows that the negative comment is not par for the course and is likely coming from someone who is bitter.

A bad review here or there isn’t going to completely destroy your legal marketing efforts.  If you find that you are getting a lot of negative reviews, however, it may be necessary to take a look at what you’re doing and make some changes.

Marketing to Other Lawyers?

The idea of marketing your law practice to other lawyers might sound a little strange at the outset, but there is a method to the madness.  After all, you likely get a portion of your work via referrals from other lawyers.  (If you don’t, then you should REALLY start doing that.)  Just as you market to former clients in order to get repeat business and their referrals, you should also be marketing your practice to other lawyers in order to get theirs.

Choosing who to target with your marketing is a first step.  The most obvious criterion is that they provide different services than you do.  No one is going to refer their clients to you rather than take them on.  It may be necessary, though, to educate the other lawyers on what it is that you do and how it can be beneficial to their clients or to potential clients who come to them first but are really in need of your services.

An excellent way to turn this concept into a powerful piece for marketing to other lawyers is to find a way to add value to their own practice.  For example, you might offer to write a guest column for their blog or newsletter that focuses specifically on your area of law.  Another way you can add value for them is to offer consultations to their clients free of charge.  The other lawyer will be able to tell potential clients, “Come to me, and you’ll get so-and-so’s input as a bonus!”

Meeting these other lawyers is the missing piece of the marketing puzzle.  In order to get to a point where they are comfortable referring their clients to you, they’ll likely need to know and trust you.  In-person networking is generally the best way to make sure this happens.  Find places and groups that are lawyer-friendly and then make a point to socialize with those who are outside of your area of practice.  Joining committees with various lawyers’ associations is a great way to spend time with a few targeted members in order to get to know each other better while also being productive for the cause.

If face-to-face networking is not an option for you (for time or other personal reasons), we’ve also had great success sending letters and brochures to other attorneys letting them know exactly what our clients do and how we may be able to help add passive income to their practice by way of referrals.

Just remember to design your materials in such a way that they get past the attorney’s gatekeeper! If they look like marketing materials, they will end up in the trash!  Instead get creative and make an offer to go to lunch, or mention how you’ve heard great things about the attorney from other professionals or clients of yours and you would like to learn more about how your practices can collaborate together in the future.

In business, marketing to other businesses is referred to as B2B.  You marketing to other lawyers is also B2B.  And, while it should probably go without saying, the favor of getting referrals should be reciprocal.  Just as you’re hoping the family lawyer you met last week will send you estate planning clients, she’s hoping you’ll direct custody cases her way.

Remember, if creating these types of materials or referral outreach campaigns is something you would love to do but simply don’t have the time for, we can help.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Could you use some individualized help growing your practice?

Summer is almost here, our team has expanded significantly and we have room this quarter to accept a few additional private clients who could use some more individualized help growing their practices.

This is NOT exclusive to just Estate Planning and Elder Law attorneys.

This is more than just receiving marketing materials that your team can implement on their own (if that’s what you need, check out our Done-For-You program here).

Instead, this is OUR TEAM, doing your marketing FOR YOU, so that you can focus on what you do best: practicing law!

We serve attorneys in the following areas:

  • Copywriting and ghostwriting
  • Blogging
  • Website management
  • Email marketing
  • Email newsletter creation and management
  • Print newsletter creation and management
  • Graphic Design
  • Public Relations
  • Social Media management
  • CRM or Infusionsoft management
  • Mailing and fulfillment
  • Team coaching

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

 

P.S. Curious about what it’s like to work with us? Here’s what a few of our clients have to say:

“Laura Lee is a great motivator and implementer. She is passionate about helping her clients grow their practices and she has certainly helped me grow mine. Laura Lee and Legal Marketing Maven have been instrumental in helping me transition my practice from all divorce and family law to its current 50-50 mix with estate planning and probate, and that side of the practice growing each year. As a direct result of their materials, I have been on local television and radio shows featured as an expert on the topic of estate planning and probate. I have several ready-made and often-requested educational and promotional e-books and legal guides which they prepared and taught me how to deliver them to my prospects in a systematic and effective manner. Their team is highly trained in communicating the legal principles I with which I wish to educate my potential clients, so that they are already prepared to retain me before we even meet. Best of all, they are great people to work with and very loyal and dedicated to their clients and their needs. ”

~Steve Worrall
Attorney at Law

“Laura Lee is AWESOME. She listens, asks questions and works closely with you to achieve the best results, quickly and at a reasonable cost. She is number 1 in my book!”

~Nancy Cavey
Attorney at Law

The dirty “D” word for law practice owners

 

Make Your Law Practice Marketing Plan Work for You

Let’s be real.  You didn’t go into law because you wanted to be a marketer.  You studied and worked so that you could become a lawyer.  But, you are also a business owner, and that comes with the need to market your practice.  So, how does a lawyer successfully get the message out without becoming a full-time marketer?

The simplest way to do so is to develop a marketing plan that works for you.  That means identifying the things you can or should do on your own while looking to others to take on appropriate tasks.  You can narrow this down by asking yourself a few questions:

  • What do I enjoy doing?  If you’re the kind of person who loves to mix and mingle, then in-person networking could be a great opportunity for you.  Consider joining some groups or associations that allow you to meet others face-to-face to talk about how you can help meet their needs.  If you like being “the host with the most,” it might be fun to put together a referral group of attorneys with different specialties that gets together for dinner once a month.  When you turn something you enjoy into a marketing opportunity, it can make that aspect of being a business owner kind of fun!
  • What do you not enjoy?  You’ve got enough on your plate with running your business, taking care of employees, and—of course—representing your clients.  There’s no time in there to be forcing yourself to do marketing tasks that you don’t enjoy.  Maybe you really don’t like writing, for example, which means that your blog is never updated or your email newsletters are half-hearted, if done at all.  Skip the headache and the drudgery by hiring someone you trust to take on these tasks.
  • What are you good at?  Are you a heck of a carpenter in your spare time?  Do you have a way with animals?  By identifying those things that you do well, you can narrow down volunteer opportunities or speaking engagements that complement both your interests and your area of practice.
  • What should you leave to the pros?  Generally speaking, things like graphic design, search engine optimization, or even video production take some specialized knowledge that most people just don’t have.  Instead of forcing yourself into a role that will likely end up hurting your business anyway, recognize that there are times when you really do need to bring in the professionals.

What much of boils down to is being true to yourself.  You don’t want to adopt some sort of phony marketing persona for the sake of drumming up business.  It’s not authentic and will end up putting people off.  Instead, focus on the things you like and do well, and take a pass on those things that would benefit from outside assistance.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Four Simple Ways to Make Sure Your Law Firm’s Blog Posts are Effective

Four Simple Ways to Make Sure Your Law Firm’s Blog Posts are Effective Marketing

Pretty much everyone knows at this point that a blog is a great tool for marketing to today’s potential clients.  Even those who aren’t sure exactly why blog posts are important have still gotten the message that they are.  Let’s take a look at what makes a good blog post when it comes to marketing your law practice.

Be Helpful

When someone is in need of an attorney, it’s because there is something they just cannot do for themselves.  Sure, there are a lot of DIY kits online, but you are more aware than anyone that these one-size-fits-all approaches can really do more harm than good.  Still, people are desperate for information.  When you write blog posts that give them the information they need, they realize that they can turn to you as a resource.  Not only that, but you can give them an advantage when they do actually get to the legal process, because they will know what to expect and how to prepare for it.

Avoid Advertising

While your blog posts might include something along the lines of, “If you’re in need of a good estate planning attorney in <insert your city>, give XYZ Law Firm a call,” your blog posts should not really be centered around you.  Instead of talking about how great you are, use your posts to build a relationship.  It’s certainly OK to tell prospective clients why they should come to you, but if you’re doing it in every single blog post, you’re missing the opportunity to build rapport by hitting them over the head with advertising.

Use Keywords

Search engine optimization involves a number of strategies for getting the search engines like Google and Bing to notice your content and serve it up to Internet users.  You can help your blog posts show up in relevant searches by utilizing keywords.  These are words or phrases that you think your potential clients would type into the search box when trying to find the information you offer.  Being specific can be very advantageous, so instead of saying simply using the phrase “personal injury lawyer,” use “personal injury lawyer in <insert your city>.”  This is going to get your blog posts ranked higher for those people who are most likely to hire you.

Use Layman’s Terms

One of the reasons that the general public is so intimidated by the law is because of the jargon that goes with it.  If you are able to speak to them in terms they understand, you are helping them to feel confident in understanding what it is you do.  This is a great way to build trust with your audience and can even make your job easier in the long run because you will have informed clients.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Exposing yourself (decently, of course!)

When it comes to successful marketing, the name of the game is exposure.  You’ve got be willing to “put it all out there,” as much as possible so more people can become acclimated to your practice.

I always say there are two ways to do this.  You can throw money at it.  Or, you can get creative and invest your time.

If your budget isn’t where you would like it to be at the moment, one of the easiest ways to expose your business to others is to simply TALK about what you do to everyone you meet!

At first glance, this might seem icky, slimy or embarrassing. But it shouldn’t!  Let me give you an example of how beautifully this can work when done the right way.

My right hand gal, Amber, went on a cruise to Cozumel last week.  While sitting on the beach with her 3-year-old daughter, a woman walked up to her and asked to share a bucket and shovel.

She casually asked Amber where she was from and what she did. She then proceeded to tell her that she was a swim coach who teaches children to swim in 5 days and people from all around the country fly in to use her services.   In fact, her toddler was swimming freely in the Caribbean, while Amber’s toddler was still wearing swimmies close to the shore.

But the “exposure” of her business didn’t stop there.  After the trip, she found Amber on Facebook.  She wanted to stay connected and reminded her that she was there if she ever needed anything for the kids.

Amber was so impressed that she’s now considering flying her two kids down to take her classes after many failed attempts with private instructors (and her own lack of patience lol).

But my point is, if the instructor had been afraid to EXPOSE herself and what she did, she wouldn’t have earned a potential client who was willing to fly halfway across the country to use her services.

If she was too afraid to open her mouth and share how she helps children and parents have peace of mind to swim safely, her business wouldn’t have the national reach that she currently enjoys.

You must be willing to expose yourself, all the time, every day about what you do and who you serve.  For some people, this is a natural thing, but for others, it’s more dreadful than having teeth pulled.

But remember, it’s FREE marketing!  And nothing beats that in my book!

I would love to hear if you have had similar experiences like this.  Please feel free to email me and let me know how it worked out for you and if it generated new business.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

 

Quitting Facebook!

The days of free advertising on Facebook are over.

Many firms are up in arms after recent changes to Facebook’s Algorithm, Edgerank, that have altered the way fan page posts are showing up in other people’s newsfeeds.

According to this article in Time Magazine , most companies are reporting a reach of less than HALF of what they are used to seeing.  And eventually, Facebook plans to dial that reach down to 1-2% of fans.

Nerd translation:  Unless you are advertising with the social media giant, the fans of your firm’s page will rarely see your content when Facebook ultimately has its way.

This change has been extremely frustrating for firms that spent a tremendous amount of time and energy building up their fan pages, only to find out that their content would not be seen by the very fans they worked so hard to acquire.

Some small businesses have openly talked about quitting Facebook pages all together and going back to personal pages where at least they know they’ll be seen.

Is that such a good idea? Do we think you should abandon your Facebook fan page?

Our answer is NO.  Fan pages are still extremely useful and there are a number of work arounds to ensure that your content is being seen.   Here are some easy ways to increase your visibility and reach on Facebook, even on a shoestring advertising budget.

1. Share great content– This seems obvious, but now it’s more strategic than cliché.  Friends of fans will see when someone likes, shares or comments on your posts.  By having this type of engagement, it’s an opportunity for more people to see your content without spending a dime. Don’t just post to post. Think hard about what will resonate with your fans that will result in more likes, comments and shares!

2. Mix up your content– As of right now, studies show that Facebook favors text-only posts over posts with links and memes.  Does this mean you should stop posting links? NO! Posting links back to your site is still great for SEO (that content is indexed!).  But you want to be sure to mix up your content for increased visibility and engagement. Give tips, ask questions, ask for recommendations, etc.  Be creative!

3. Start a small advertising campaign– For as little as $5-10 a day, you can run a successful advertising campaign on Facebook.  This can come in the form of running “like ads” that show in the newsfeed (i.e. friend and friend like this page…you should too!) or a “boosted post” where you pay to promote a particular piece of content on your newsfeed.

4. Consider a “retargeting” campaign– These are the “stalk me” ads that show up all over Facebook after you visit a particular website.  Did you know you can set them up for your firm too? It’s another great way to be seen constantly on Facebook without a super huge advertising budget.

While there may come a time when you are seriously forced to “pay to play” on Facebook, for now, the opportunity still exists for low-cost and organic marketing campaigns to clients and POTENTIAL clients of your firm.   These are people who don’t even know you exist and SHOULD.

So don’t give up on your Facebook strategy just yet. Implement the tips in this post and keep an eye on your numbers to watch your reach grow and improve.

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

9 Signs You Need A Website Overhaul

Spring is just around the corner (thank God!) and now is the perfect time to do a quick audit of your website.

The design and functionality of your website is critically important. A website that motivates clients to call the office must be clear, easy to navigate and built to rank well in the search engines.

This is your first impression—and you must make it a good one if you expect phone calls from the internet.

Here are a few areas to “audit” as we head into spring:

1. Is your contact information displayed prominently on the site? You would be surprised at how many websites we audit that force us to HUNT for this information!

2. Do you have a page for each of your practice areas? A bulleted list of what you do is simply not enough. If you want to rank better in the search engines and clearly explain your expertise to prospective clients, you must have a dedicated page for each area in which you practice.

3. Is your site visually appealing or does it look like a DIY job? If you’re seeking high-end clients and cases, the “face” of your company should have a high-end look too.

4. Is the website designed to “build your list?” Are there free reports, audios or kits that people can download? Is it easy to join your mailing list? Do you even have a mailing list?

5. Does the website tell your “firm story?” Of course you need a professional bio, but what about the story of why you do what you do? What makes you different and unique? This type of copy helps clients feel like they know you and helps you stand out from the crowd.

6. Are you displaying badges and logos of your affiliations, media appearances and awards? These help to give 3rd party credibility and validation that you are who you say you are and can do what you say you do.

7. Do you have testimonials from happy clients on the site? Testimonials from happy clients SELL legal services!

8. Do you have correct title tags on each page that are properly optimized for SEO?

9. Is your website a WordPress site? WordPress is one of the best sites for SEO, functionality and usability (translation: it makes it SUPER easy for you to edit your own site without help from tech geeks!).

These are just a few things to look for when reviewing your site this spring. If you determine your website is not up to par and you would like information on a redesign, please feel free to reach out to us for help. Whether it’s a few copy edits or an entire website overhaul, we can help you get it done in a timely and cost-effective manner.

Happy Auditing!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

Get First Page Google Rankings In 5 Days Or Less (…Yes, Really)

Imagine for a moment if your best prospect found you sitting on the first page of Google, anytime they came looking for your services…

They type in their relevant keyword or question, and boom, there you are representing yourself and your law firm.  Best part…they click on your link and land on your website.

Pretty cool right?

I’m sure you’ve heard it all before.  Get on page 1 of Google, and your lead generation / traffic problems will be solved.

But it’s usually never that straight-forward.  There are plenty of companies out there promising to get you on page 1, and they’ll do it for a small fortune.

But do you get results?

Sometimes…  Maybe!

But what if you could get on the first page of Google, and stay there?

What if you could have two spots on the first page of Google?

What if your work, your website, and your videos took up all of page 1 of Google?

Would you like that?

Of course you would!

Oh, and did I mention that it won’t cost you a small fortune?  It can be done in as little as 35 minutes and all you need to do is smile and look good on camera.

Take a look at one of our clients…

 

 

 

 

 

 

 

Here she is, being featured as an expert on Page 1 of Google.  It took our team less than 5 days to snag this premium organic spot.

Pretty cool right?

Mixed in with all of the other law firms, here is our client with the only video (aka, picture of her) smack in the middle of the results.

What do you think a busy, desperate prospect is going to click on, especially someone looking for an attorney right away?

Which result stands out?

Yes, the video!

The video is different.  It’s unique.  Your eyes are drawn to it.

The best part yet, is that when someone clicks on that link and watches your video, they have the chance to connect with you before even picking up the phone.

So let’s cut right to chase. You probably want to know how we did it. How in the world did we get a page one ranking in just 5 days using a video?

If you weren’t already aware, Google purchased YouTube not to long ago, and videos are now featured prominently in search results.  All you need to do is optimize your videos correctly with the right keywords and you can rank on page one for your search terms SUPER FAST.

(If you’re new to video marketing, our friend Gerry Oginksi wrote a great book on the subject that we’d encourage you to read. You can purchase it on Amazon here.)

Video marketing really is that simple as long as you have the right technique.

Luckily for you, the video script and the step-by-step process is just one of the main benefits you can expect when you join our Done For You Monthly program.

That’s right!

You are just moments away from ranking on the first page of Google search results – organically.

No paid ads.

No costly SEO (that can be affected by the next big update).

YouTube is part of Google, and Google loves video.

That’s a win-win situation if I’ve heard of one.

Now let’s talk about your next win-win situation!

Let’s get YOU and YOUR FIRM featured on the first page of Google, complete with your very own expert video.

It’s all part of our monthly, done-for-you legal services.  We provide you with all the tools, resources, content, and materials your firm needs to stand out.

All you have to do is put it into action, and let the clients come to you.

You can have your first campaign up and running by the end of today.  Act fast and schedule your 1:1 personalized strategy session with me and together we’ll increase the visibility of your firm in 2014!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

 

Ten Simple Affordable Marketing Strategies for Lawyers

Just like with any other type of small business, a lot of today’s marketing for lawyers should focus on the Internet: web sites, banner ads, blogging, Facebook and Twitter, etc. But you don’t have to take my word for it…

According to a survey by The Research Intelligence Group (TRiG), 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the process.

Since most people are spending a great deal of time online these days, it just makes good sense to invest your focus there as well. Time, effort, and money should absolutely be devoted to developing a strong “virtual” campaign.

But, there are a lot of other methods for marketing your practice. Some are pretty “old school,” but they’re still around because they work. They are time-honored practices that not only get business but also just fit in with the strong “relationship-based” business model of the legal industry.

What follows are ten marketing strategies for lawyers who want to augment their online activities with real-world actions.

  1. Business Cards: Hand those suckers out! You can really amp up their power, though, if you take a little effort to come up with something unique. You might not want to be too gimmicky (or maybe you do), but a card that is different will stand out and get you remembered.
  2. Be an Expert: Offer your expertise to local reporters who need someone with your knowledge to provide background or quotes for their stories. Not only does it get your name out, but it also means that people recognize you as a go-to person for your field.
  3. News Clippings: When you read through newspapers or magazines, it’s certain that articles will remind you of referral sources, clients and other people you know. Why not cut out the article and send it to them with a quick note letting them know you thought of them? It’s a quick and cheap strategy for nurturing relationships.
  4. Press Releases: Speaking of the news and journalists, don’t forget that you can send out press releases when you have something interesting to share. Tying a story idea in to a current event helps improve the odds that your press release will get noticed and picked up.
  5. Holiday Cards: Sending out holiday cards is smart because it reminds clients and others that you’re out there, and it lets them know that you appreciate their business. Sending them out a little early is even better because many people display the cards they receive, and yours will be out even longer.
  6. Send Other Kinds of Cards: Keep track of client’s birthdays, anniversaries, and other big events, and make a point to send out cards on a regular basis. This is easy to do with today’s wonderful card-sending services.
  7. Personalized Calendars: Along with those holiday cards, you might want to consider a nice looking calendar that clients will look at nearly EVERY DAY for an entire year. Make it attractive, and make sure it is branded.
  8. Do Presentations: From workshops to Rotary lunch presentations, there are a lot of opportunities out there to share your knowledge with those who would benefit. As a bonus, they will remember you when they need an attorney…or better yet, will realize they need one during your presentation.
  9. Chamber of Commerce: The Chamber is just one type of organization that will provide many networking opportunities, as well as the chance to become visible in the business community of your city.
  10. Elevator Pitch: Make sure you have a smooth, well-practiced 30-second speech that clearly describes what it is that you do, and then make sure that everyone who works for you also knows it by heart.

These are just a few easy and affordable marketing tips for lawyers. Despite the fact that some of them are fairly obvious, they sometimes go overlooked in the age of online marketing. Don’t forget that there are other ways to grow your practice and be consistent!!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

3 Online Legal Marketing Updates You Should Know About

There’s only one thing certain about marketing your practice online…and that’s constant change.

Practice owners and their teams always need to be on their toes and adapting to the latest changes in SEO strategies, social media techniques, email marketing best practices and more.

This week brings a few new changes in the online world that I thought were important to share with our readers.

1. Google Will Now Encrypt Most Keyword Searches

In plain English, this means that you will no longer be able to see the keywords that people are using to access your site when browsing through your Google Analytics account.  This article http://blog.hubspot.com/google-encrypting-all-searches-nj  explains why this is happening and some workarounds for accessing at least some of that valuable data.

And while this month also marks the death of Google’s free keyword tool, this article http://kimgarst.com/rip-google-keyword-tool-4-free-alternatives-keyword-research from our friend Kim Garst offers 4 alternative tools that you can use to find the best keywords from the start.  Remember, SEO and optimized content still matter…you just won’t have that end-result confirmation of exactly which keywords are causing people to visit your page.  So choose carefully from the beginning!

If this is still too complicated (or annoying), we always recommend talking to local friends, family and neighbors to ask how they would search for your services.  You may be surprised to hear keywords with specific geographical slang that you wouldn’t have thought to use otherwise (i.e. bankruptcy attorneys in South Jersey) or more layman’s terms to describe your services (i.e. will lawyer vs. estate planning lawyer)

2.    Fake 5-Star Reviews Are A BIG No-No

For local search engines like Google Plus, Yahoo Local and Yelp, reviews are a MUST.  Most firms know this….and they also know how hard it is to get clients to visit each and every site to leave a review.  It’s not uncommon when a client sends in a testimonial for a staff member to post their happy experience on these sites for them as a matter of convenience.

Of course, some firms post fake reviews with ill-intent. But regardless of motive, the New York Times http://www.nytimes.com/2013/09/23/technology/give-yourself-4-stars-online-it-might-cost-you.html?pagewanted=all&_r=0  reports that local search engines are cracking down on these practices BIG TIME….even imposing hefty fines on offenders.  Lawyers are specifically mentioned in this article, so it’s important to take note and make sure all reviews are from legitimate clients and referral sources ONLY.

3.    Attorney Charlie Thomas is Blogging

While we mostly focus on marketing for estate planning lawyers and large membership organizations, more than half of our newsletter subscribers are in other practice areas and email regularly for assistance or referrals to trusted help.  This week, we were excited to learn that a very good friend of LM2, Charlie Thomas, has decided to pursue his passion of writing about the law, rather than continue to run his solo practice.  For those of you who have emailed us about ghostwriting and blogging services for your criminal, immigration, real estate, business firm (etc!), Charlie is your man.  With some of these new SEO changes, having great content is more important than ever, so don’t wait to get in touch.  You can email him directly at charles.thomas.esq@gmail.com and let him know we sent you!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.