• by Laura Lee

Is your marketing ready for the election season rollercoaster?

Don’t worry: I’m not going to get political, but I will be blunt with you from a marketing perspective.

As we approach the election, some of your prospective clients will start to tune out of channels where they normally see your content.

I’m already hearing from people on self-imposed “Facebook breaks” because they still “want to like the people they know in real life when this is all over.” This is a reality we have to account for as business owners and savvy marketers.

So how am I guiding my clients who rely on paid ads or social media marketing to promote their seminars, lead magnets, etc.?

We’re diversifying even more than we already do.

I never believed in keeping all your eggs in one basket, but it’s now more important than ever to think about other places where your prospective clients hang out. Here are a few examples:

• 📜 Are there community newsletters that circulate among your ideal clients? Can you supply an article or advertise in them?
• 🤝 Can you join a few networking groups that will allow you to meet face-to-face with people heading into the fall?
• 📰 Has it been a while since you checked in with your local newspaper or radio/tv station to see what kind of ad rates they are offering?
• 🎗️ Are there community sponsorship opportunities you can take advantage of?
• 📧 Have you neglected your email list? Is it time to go back and import your recent contacts into your email marketing platform so that you can communicate with them directly?

There’s no one-size-fits-all strategy. But, the time has now come to find some type of “Plan B” marketing channels so your firm isn’t impacted by what’s coming.

Remember, we’re here to assist if you need guidance on diversifying your marketing strategy. Our team is dedicated to helping you stay ahead and avoid future roadblocks. Feel free to hit the yellow button below.