How To Book Legal Speaking Engagements Without Making Cold Calls
Regular speaking engagements are a key piece of any good legal marketing strategy. The more you can get out and educate 
the public about your practice area and the value of your services, the more quality leads you’ll see flowing into your law firm.
Perhaps your phone isn’t currently ringing with invites and the thought of cold-calling organizations gives you the creeps. Instead of letting it deter you from speaking all together, think of it as a chance to give our favorite LM2 multi-step technique a try:
1. Target ONE specific group or organization– It could be non-profit organizations, moms clubs, nursing homes, companies that host regular “lunch and learns,” etc.
2. Gather all necessary contact information– You can manually compile the contact information of local groups you want to target or work with someone to compile the full contact information of every group or organization within a 25 mile radius.
3. Warm them up with a mailing– This can be an email or a physical mailing explaining who you are, what you’d like to present, and most importantly, how inviting you to speak will benefit their particular group or organization (never forget to address the issue of “what’s in it for me!”). Adding a lead generation piece or free guide to this mailing will supercharge your efforts.
4. Follow up with a phone call– Now instead of “cold” calling, you are simply following up to make sure someone received your letter or marketing materials. From there you can gauge whether there is interest in having you speak or work with their organization in some capacity in the future.
It’s a great technique that works in just about every practice area. Just be sure not to neglect that follow up phone call (even if you have to ask your secretary do it for you!) as it often makes the difference between having your materials collect dust on someone’s desk to getting your speaking opportunity booked and confirmed.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.