How Do I Know I’m Targeting The Right Keywords For My Law Firm Website or Blog
Targeting the right keywords on your law firm website or blog is a critical step in attracting clients who are looking for legal services online.
But how do you know if you’re using the right ones? How do you know that you are using the same language potential clients are typing into Google?
The only surefire way to tell is research.
Many times in the legal world there is a huge disconnect between how attorneys describe their services and what an average person would search for online. For example, an estate planning attorney may call their services as such–but an average person unfamiliar with that term may simply look for an attorney who specializes in “wills and trusts”.
That’s why it’s so important to do the research and find out what your prospects are actually searching for. Here are 3 easy ways for you to do this:
1. Ask Google- Google has a great keyword tool that you can use for free here. Start by typing what you think someone would search for, so you can see just how accurate your hunch was. Then check out the related keywords Google provides for a better understanding of how people are finding you in search.
2. Ask Your Family and Friends- Talk to people who aren’t familiar with the jargon and formalities of the law. Ask them to describe what you do and how they would search for you in Google if they needed your help.
3. “Spy” On Your Target Market- If you are a bankruptcy lawyer, check out online forums of people who have bankruptcy related questions and see what they are asking. If you are a divorce attorney, spy out popular books on Amazon related to divorce and see what real people are saying in the comment section. Pay close attention to the language they are using and how they are framing their questions so you can target them on your site.
So get researching and in the next article, we’ll tell you what to do with your top keywords once you’ve identified them!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.