Holy Excuses!
Theoretically, every small business owner understands that marketing is a basic need for success. Still, it can be intimidating and leave lawyers wishing they didn’t have to develop this skill. It’s impossible to overstate the importance of marketing for lawyers, though. If you find yourself procrastinating due to any of the following excuses, you’re not alone.
I Have Enough Work
When you’re busy filing briefs and meeting with clients, it can seem like there’s just no time in the day to devote to marketing your law firm. You might even think that you don’t need to market because, “Hey, look how busy I already am!” All businesses are cyclical, though. Busy today does not mean busy tomorrow, ESPECIALLY if you’re not marketing today. In order to keep your business thriving, it’s imperative to constantly be cultivating new clients and new projects. Otherwise, you’ll end up in a dreaded “slump” where you’ll be wishing you’d thought ahead.
I’m a Lawyer, Not a Marketer
You spent years studying and working to get to the point where you could be the best lawyer, and now you’re expected to market your law firm, too? Yep! While you are obviously a lawyer, you are also a business owner, which means you have chosen to take on the responsibilities that come along with that role, too. You don’t have to get an MBA to be a success, but you do need to take steps to market your business in order to make sure you have a business to market!
I Don’t Know How to Market My Law Firm
Great news! You don’t have to know everything. Learn one skill at a time and build on that knowledge base. There are also companies like ours that can take a lot of the marketing stuff off your plate. Work closely with the company to figure out what your goals are and then let them do the job for you. That’s not to say that you don’t have to put any personal effort into marketing your law firm, but we can definitely make it a lot easier on you.
I Feel Uncomfortable Marketing to People I Know
The point of your marketing doesn’t have to be about selling yourself or your service. Instead, it should be about building relationships and helping people solve their problems. You don’t need to be pushy or take advantage of others in order to market your business. What you have to offer is helpful and valuable to others, and your job is to let them know what you can do for them.
No matter how you look at it, you need to be marketing your law firm all the time. Some efforts are more overt that others, say sending out email newsletters or purchasing an ad. Others are less obvious but arguably even more important, such as providing great service, being an active member of your community, and helping others understand how you can help them.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.