Here's why your workshop leads go cold

You run ads for a workshop. People register. You deliver it. You get names, emails, maybe an address and phone.

Now what?

If you’re like most firms I audit, the answer is: nothing. Maybe a couple emails, one follow-up call. Then silence.

You just paid to drive traffic to nowhere.

Here’s what should happen

Someone registers for your workshop. They should start hearing from you regularly, not just once, but ongoing.

Monthly newsletter. Social posts. Print newsletter in their mailbox. Videos. Articles.

Month after month. Multiple touchpoints. Multiple formats.

They get to know you. Like you. Trust you.

And when they’re ready, whether that’s 6 months or 3 years later, they book a consultation.

That’s what a foundation does. It keeps leads warm forever.

The six-piece foundation

This isn’t your entire marketing strategy. You’ll still do ads, networking, referrals, events.

But without this foundation to nurture leads long-term, you’re wasting money.

Over the next few weeks, I’ll show you why each piece matters.

Stop spending on ads until you have somewhere for those leads to go.