Good Deeds Can Also Be Good Marketing for Lawyers
There’s nothing quite like being able to market your law practice while also doing something wonderful for someone else. Fall and winter are the perfect time to consider hosting a food or clothing drive, for example. With the weather getting colder many people have difficulty affording weather-appropriate clothing, not to mention the added expense of heating their homes. With the holidays coming up, many are also wondering how they will be able to purchase a few gifts for their children and other loved ones or to travel for family get-togethers.
A great way to market your practice and really make a difference is to raise goods or funds for folks in these situations. Food banks and other nonprofit organizations that serve the needy are also very stressed at this time of year, so you could even partner with one of them to help get the word out.
Speaking of partnering, why not reach out to your contacts, especially businesses, and invite them to host the charity event with you? This gives them the opportunity to also promote their organization and can really strengthen their relationship with your law practice. It’s like doing multiple forms of legal marketing all at the same time.
Once you’ve determined what kind of event you’d like to do, make sure to get the word out. Pass out flyers, complete with information on how to get involved (and your practice’s name, of course). It’s also a great reason to reach out to past clients in order to let them know about the opportunity to get involved. Not only will they get a little reminder that you’re out there, but they’ll also realize that your practice is involved in the community in positive ways.
It probably goes without saying, but these types of events shouldn’t be all about marketing your law practice. Raising the funds or collecting donations and getting them to those in need should always be the highest priority. While you can reap the benefits of name recognition and fostering good will, the marketing aspects of a food/clothing/etc. drive should be secondary to actually helping the cause you’ve chosen.
If you don’t have the time to coordinate an entire event, consider joining in someone else’s. For example, your law practice could co-sponsor a fundraiser or you could make your office a drop-off site for Toys for Tots or a similar charity. You get to do a good deed, and the organizations actually do some of your legal marketing for you!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.