Give Back, Get Involved…..and Get Clients for Your Law Firm
I wanted to address something today that’s seemingly fallen by the wayside in the legal industry, and that’s getting involved and giving back to your local community as part of your long-term, law firm marketing plan.
Of course let me first make clear that you should NOT get involved in your local community simply to GET back. If you read this post with those intentions, you will surely be disappointed.
But, if you can identify a cause that you feel passionate about and truly offer some sweat equity, cash or pro-bono legal help toward making that charity, organization or non-profit flourish, you’ll find referral sources and client streams in places you’ve never thought of before.
Now I understand as a small or solo attorney, your schedule is insane. Most of you are holed up in your offices so long that you rarely see the light of day. But I want to throw out 3 simple ways you can give back, get involved and ultimately get more clients for your law firm:
- If you DO have some extra time, I recommend finding a non-profit, charity or religious organization that you believe in and put some cold, hard- sweat-equity into making it grow. Serve on a board of directors, volunteer your time or offer pro-bono legal help. It’s a hands on approach but it will grow your network base and position your firm to make a real impact where it matters the most.
- If your time is limited, I suggest offering monthly contributions or donating a percentage of your fees to the charity, non-profit or religious group of your choice. One of my Legal Marketing Maven clients gives back 10% of her fees to any non-profit group that allows her to speak and ultimately serve their members. Of course, the group is thrilled to have her donations and she’s thrilled to work with their client base. It’s a win-win for everyone.
- If you have office staff willing to get involved, start your own community outreach. Distribute blankets and sandwiches to the homeless. Buy pack packs and schools supplies each fall and personally give them to families in low-income areas. Make care packages of toiletries and other household items and hand them out to residents living in local motels. The opportunities here are endless , provided you have the time and support staff to make it happen.
Finally, I recommend creating a page on your website entitled, “giving back” or something of that nature so prospective clients can see what you’re up to and how you’re using the money they pay into your firm (you’d be surprised at how much community and charity involvement influences buying decisions). You can check out my friend John Bisnar’s page for a great example of this.
But the overall message here is that you must get involved. By doing so, you’ll grow your referral and client base, open the door for speaking engagements and other promotional opportunities and sleep well at the end of the day knowing you played a part in helping others in your own back yard.
And as always, I’d love to hear how this strategy has worked for you and/or your law firm in the past. Feel free to leave your success stories (or challenges) in the comments section below!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.