Exposing yourself (decently, of course!)
When it comes to successful marketing, the name of the game is exposure. You’ve got be willing to “put it all out there,” as much as possible so more people can become acclimated to your practice.
I always say there are two ways to do this. You can throw money at it. Or, you can get creative and invest your time.
If your budget isn’t where you would like it to be at the moment, one of the easiest ways to expose your business to others is to simply TALK about what you do to everyone you meet!
At first glance, this might seem icky, slimy or embarrassing. But it shouldn’t! Let me give you an example of how beautifully this can work when done the right way.
My right hand gal, Amber, went on a cruise to Cozumel last week. While sitting on the beach with her 3-year-old daughter, a woman walked up to her and asked to share a bucket and shovel.
She casually asked Amber where she was from and what she did. She then proceeded to tell her that she was a swim coach who teaches children to swim in 5 days and people from all around the country fly in to use her services. In fact, her toddler was swimming freely in the Caribbean, while Amber’s toddler was still wearing swimmies close to the shore.
But the “exposure” of her business didn’t stop there. After the trip, she found Amber on Facebook. She wanted to stay connected and reminded her that she was there if she ever needed anything for the kids.
Amber was so impressed that she’s now considering flying her two kids down to take her classes after many failed attempts with private instructors (and her own lack of patience lol).
But my point is, if the instructor had been afraid to EXPOSE herself and what she did, she wouldn’t have earned a potential client who was willing to fly halfway across the country to use her services.
If she was too afraid to open her mouth and share how she helps children and parents have peace of mind to swim safely, her business wouldn’t have the national reach that she currently enjoys.
You must be willing to expose yourself, all the time, every day about what you do and who you serve. For some people, this is a natural thing, but for others, it’s more dreadful than having teeth pulled.
But remember, it’s FREE marketing! And nothing beats that in my book!
I would love to hear if you have had similar experiences like this. Please feel free to email me and let me know how it worked out for you and if it generated new business.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.