Estate planning isn't a quick sale, Your nurture can't be either

Someone attended your workshop three months ago. Are they still hearing from you?

If not, you’ve lost them.

Estate and Elder Law isn’t an impulse purchase. People need time. Sometimes years.

Monthly emails = ongoing conversation

This isn’t a 6-email pre-written automated drip sequence. It’s a conversation that lasts as long as they’re on your list.

Once a month, you show up with something relevant:

- A timely reminder about year-end planning
- A new law that affects them
- A quick tip they can use now

It’s personal. It feels like you’re talking directly to them.

When life forces them to act, A parent’s health changes, a spouse passes, You’re the person they’ve been hearing from all along.

Quarterly campaigns = timely urgency

Every quarter, launch something that matters right now:

Not canned campaigns. Organic, timely responses to what’s happening.

The bottom line

Some leads convert in 3 months. Some in 18 months. Some in 3 years.

You don’t stop nurturing just because they didn’t hire you immediately.

Next week, I’ll show you why email alone isn’t enough.

Talk soon,

Laura Lee

P.S. Need email content that feels personal every month? We handle that.