Cultivate Your Network: How Thoughtful Connections Bring Bountiful Referrals

You know what they say – you reap what you sow.

Just like in gardening, the same goes for networking. Quality over quantity is key.

It’s easy to get caught up in the numbers game, trying to connect with as many people as possible.

But what’s the point of having a huge network if the connections are shallow and forgettable?

When I start coaching with a new team, one thing I am constantly drilling into their head is that we are not just looking to make any ‘ole connection in the community.

Our goal is thoughtful connections. These are the referral sources who are most likely to send clients back to the firm.

It’s almost Spring so let’s go back to my gardening reference. You don’t just run outside when the weather breaks tossing a bunch of seed around hoping for the best, do you?

No, you’ve got to plant each one with care and attention, nurturing it until it grows into a strong, healthy plant.

Again, same with networking. You can’t just go to every event and hand out business cards, or brochures like they are candy.

You know how it feels to be on the other side of receiving that same card or brochure. You know when you are being sold and it doesn’t feel good.

So, I say stop talking about you.

Use your networking time instead to lower the temperature and get to know the people around you.

Focus your time listening and learning about the other business owner or person that you are with. And, then have a system for following up and nurturing that relationship so it will grow. I challenge you to see what happens.

This approach not only feels better for everyone, but it’s effective and you’ll be shocked the impact it actually has on your bottom line.

So go out there and plant those seeds with care. With a little time, attention, and nurturing, you’ll soon see a garden of legal referrals blooming before your very eyes.