Blogging to Grow Your Law Practice

There’s no doubt that the Internet has changed the way that most businesses work, especially when it comes to garnering new clients.  There are plenty of reasons for that, but web sites and search engines certainly play a huge role.  One of the most powerful tools on your web site is the blog feature.  (You do have a blog feature, don’t you?)

Blogs are an excellent marketing resource for several reasons, and if you’re not blogging yet, then it’s time to get started.  Just a few of the reasons you NEED to start blogging include:

  • Authority
  • Relationship
  • SEO

Authority
Just by virtue of being an attorney, you already have a significant amount of authority when it comes to matters of law.  It’s understood that you have extensive education and understanding in areas that most lay people do not.  But, what sets you apart from all of the other lawyers in your field?

Blogging about your topic gives readers the reassurance that you know what you’re talking about.  When they see your words on the screen, offering them information they truly need, they recognize you as being an expert.  When it comes time to hire an attorney, they’re going to remember you over the lawyer whose static web site does little more than offer some pretty pictures and a contact form.

Relationship
Blogging is a form of social media, and “social” means building relationships.  When people read your blog, they begin to feel like they have a relationship with you.  In addition, many blogs allow for readers to leave comments, questions, and feedback.  When you respond to a comment left on your blog, you are doing more than simply answering a question.  You are showing the reader you are responsive and  you care about their needs.  Simply put, you are building a relationship which creates a great starting point for further engagement with your readers.

SEO
SEO, or “search engine optimization” refers to using proper methods to help search engines like Google, Yahoo and Bing to notice your site and to rank it as relevant to search terms input by users.  Blogging is great for SEO!  For one thing, the search engines notice that your content is updated often, which is a good sign to them that you’re engaged and active.  Additionally, you can use “keywords” in your content.  By dropping in terms that you feel others might be using when looking for your type of information, you can show the search engines exactly why you are relevant to certain topics.

There are other good reasons to consider blogging, but these three alone are enough to get you more business.  If you don’t have time to blog on your own, it’s possible to hire “ghost bloggers” to cover topics which fit your practice and give you all of these benefits.  We are happy to give you recommendations to companies we love, or if you are an estate planning lawyer, check out our Done-For-You program where we take care of this for you.  Either way, commit to blogging in 2013. As much as it can feel like a chore, the benefits are well worth the effort!

 

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.