AI can help, but it can’t replace YOU

You’re showing up consistently across email, print, and social.
But here’s the thing: if your content sounds generic, people tune out.

Fresh, timely HUMAN content matters

Your content needs to feel:

    • Timely – responding to what’s happening now, in your community, the news, the time of year
    • Personal – in YOUR voice, with YOUR stories
    • Relevant – addressing what they’re dealing with

Not written once and automated. Ongoing. Organic. Alive.

Blogs fuel everything

Your newsletter needs to link to something. Your posts need substance.

One fresh article a week gives you material that feels current and useful – and can be repurposed in so many ways!

Video makes you real

Someone’s been reading your emails for months. Then they watch a two-minute video of you.

Suddenly you’re not just words. You’re a real person.

Video builds trust faster than anything else.

The AI trap

AI can help draft ideas and speed things up.

But you have to:

  • Make it sound like YOU
  • Ensure it’s legally accurate
  • Add YOUR stories
  • Keep it timely and relevant

If it sounds like generic ChatGPT output, you’re wasting your time.

The full foundation

  1. Monthly Email Newsletter – ongoing conversation
  2. Quarterly Email Campaign – timely urgency
  3. Monthly Print Newsletter – physical presence
  4. Consistent Social Posting – daily visibility
  5. Blogs & Articles – fresh content that fuels everything
  6. Weekly Video – personal connection

This isn’t set-it-and-forget-it. It’s living, breathing nurture that stays relevant.

Someone attends your workshop. They hear from you for months. Maybe years.

They see you everywhere. They get to know you.

And when they’re ready, you’re the only call they make.

That’s what happens when you build a foundation before spending on ads.


What now?


Option A: Build this yourself.


Option B: Hand it off to us. We create fresh, personal content every month that sounds like you.


Stop spending on ads until you have a foundation that nurtures forever.


We’re here when you’re ready.


Laura Lee & The LM² Team


P.S. Still in touch with people who attended your workshop a year ago? If not, you’re leaving money on the table.