A Resolution You Can’t Afford To Break


2016 goals - New Year resolution concept - isolated text in vintage letterpress wood type printing blocks on a laptop screen with a cup of coffee

With 2016 just around the corner, many of us are thinking about our New Year’s resolution. Well, about 45% of us are making them according to statistics. If you are like most Americans, getting fit and healthy is at the top of that resolution list. However, the number of people who managed to stay focused is infinitesimal. In fact, 1 in 3 will ditch that vow by the end of January. The top reasons that people give for this is being “too busy” but most likely they weren’t committed to their goals in the first place.

Even with this abysmal track record, we encourage you to make a resolution. Resolve to get your marketing organized and consistent. You may not need a resolution if your marketing is already consistent and it bringing a steady flow of clients to your door. So, three of you can stop reading this article right now.

Now, for the rest of us…

You simply must get your marketing system in place. Don’t fall into that trap of doing a bit of marketing, getting a few clients in your pipeline, and then ignoring marketing again because you are busy with client work. This up and down is no way to live – and certainly no way to run a successful law firm.

I get it. The thought of developing a marketing plan for the year is overwhelming. Okay then, set quarterly, monthly, or even daily goals. How about this resolution, “I will touch base with one potential referral source every business Monday.” Doable, right?

Breaking an overwhelming project down into smaller chunks makes anything doable. Deciding that you will write one blog article per week, can be done right? A quick 250 to 500 work article about how you can solve a client’s pain point should be simple for you.

The hardest part may be getting started. Sit down with a calendar and plot out assignments that can be carried out to you or an assistant. Here are a few ideas:

  • Phone/follow-up with previous clients
  • Contact potential referral sources and offer to talk to their organization members
  • Set up social media channels for your law firm and post to them regularly
  • Make a list of media sources (local magazines and newspapers and TV stations) and offer to write an article or speak to their audience

Once you have a plan, be sure to follow it! Wherever possible, delegate, delegate, delegate!! You don’t have to do it all. Consistency really is the key to keeping a steady flow of clients.

You may not keep that resolution to lose 5 pounds, but you really should keep the promise you made to yourself – your law firm is depending on you!


Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.