9 Signs You Need A Website Overhaul
Spring is just around the corner (thank God!) and now is the perfect time to do a quick audit of your website.
The design and functionality of your website is critically important. A website that motivates clients to call the office must be clear, easy to navigate and built to rank well in the search engines.
This is your first impression—and you must make it a good one if you expect phone calls from the internet.
Here are a few areas to “audit” as we head into spring:
1. Is your contact information displayed prominently on the site? You would be surprised at how many websites we audit that force us to HUNT for this information!
2. Do you have a page for each of your practice areas? A bulleted list of what you do is simply not enough. If you want to rank better in the search engines and clearly explain your expertise to prospective clients, you must have a dedicated page for each area in which you practice.
3. Is your site visually appealing or does it look like a DIY job? If you’re seeking high-end clients and cases, the “face” of your company should have a high-end look too.
4. Is the website designed to “build your list?” Are there free reports, audios or kits that people can download? Is it easy to join your mailing list? Do you even have a mailing list?
5. Does the website tell your “firm story?” Of course you need a professional bio, but what about the story of why you do what you do? What makes you different and unique? This type of copy helps clients feel like they know you and helps you stand out from the crowd.
6. Are you displaying badges and logos of your affiliations, media appearances and awards? These help to give 3rd party credibility and validation that you are who you say you are and can do what you say you do.
7. Do you have testimonials from happy clients on the site? Testimonials from happy clients SELL legal services!
8. Do you have correct title tags on each page that are properly optimized for SEO?
9. Is your website a WordPress site? WordPress is one of the best sites for SEO, functionality and usability (translation: it makes it SUPER easy for you to edit your own site without help from tech geeks!).
These are just a few things to look for when reviewing your site this spring. If you determine your website is not up to par and you would like information on a redesign, please feel free to reach out to us for help. Whether it’s a few copy edits or an entire website overhaul, we can help you get it done in a timely and cost-effective manner.
Happy Auditing!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.