5 Tips for Generating Content for Your Legal Blog in 15 Minutes or Less!
5 Tips for Generating Content for Your Blog in 15 Minutes or Less!
Maintaining and regularly updating a blog on your law firm website is a great way to increase website traffic. However, writing content for your blog can seem overwhelming. But when you use these 5 tips, it is really much easier than you think to create interesting content for your blog.
1. Use The News
Ideas for content are all around you. All you have to do is watch the news and keep current on emerging issues relating to your practice. Use any recent developments in your practice area, such as important court decision or issuance of new regulations.
2. Don’t Be Too Lawyer-ish
This is not the place for serious in-depth, technical articles. Don’t write about topics like you did in law school. Keep it short and write about issues in layman’s terms to make it more appealing to your blog readers.
3. Have a conversation
In writing, it can be easy to forget we are speaking to real, live people. Write your blog post as if you were discussing the issue with a (non-lawyer) friend. Most people find it easier to write that way and you’ll have the added benefit of improving the overall reading experience and increase engagement of the reader by using conversational tone.
4. Stick To Your Niche
It is tempting to try to cast your net wider by writing about several different practice areas, but we find that it is more effective to focus on your niche. This will make your writing process easier and it will position your firm as an expert in your specific practices areas which will build trust for potential clients.
5. Think Beyond Text
You can have a powerful impact by incorporating visual elements into your blog. A simple graphic or image can draw attention to the blog article and will increase readership.
Blogs are a powerful way to increase traffic to your website, but they really must be regularly updated. If you keep these 5 tips in mind, you should be able to generate content quickly and easily. So, why not plan an hour this week to do several. In terms of ROI, it could be your most valuable marketing hour of your week!
If you are having trouble staying consistent with your blogging, you may want to check out our Consistent Content Program where each month we write and post custom blog content, write and manage social media updates, and write and manage an electronic newsletter for you! It puts all of your content generation on autopilot, you simply read, approve, and let us make it happen!
Schedule a time on my calendar for a no-strings virtual cup of coffee to talk over how we can help you save time on your marketing and help you turn ideas into action.