3 Ways to Get the Most Out Of Your Attorney Coaching Program
Over the years we’ve worked with many lawyers who have easily spent 6 figures on coaching and mentoring services to get their law firms off the ground. A lot of these coaches are really great. The attorneys come away with a great understanding of what marketing needs to be done, yet they fail to see results. When we’ve worked with these attorneys and peeled back the layers we typically see the same disconnect.
The attorney doesn’t have a marketing problem; they have an IMPLEMENTATION problem.
What we’ve found is that the knowledge and strategies that they’ve paid 6-figures to learn isn’t being implemented because there is an expectation that everything they learned can be done in-house. We’ve identified 2 common reasons why this isn’t happening for them.
- The attorney never finds the time to implement what they’ve learned on their own. They have discovered that creating and implementing marketing takes quite a bit of time.
- They turn marketing over to their staff that did not have the benefit of the coaching or mentoring. They simply do not have the know-how to move forward creating technical email marketing, direct response marketing and online marketing campaigns.
The good news is there are solutions to these issues. You can get the benefit of great attorney coaching programs and get things implemented. Here’s a little help.
1. Involve key team members in your coaching and training programs.
If you go to a marketing or practice management event, bring your staff! The extra cost will be well worth the benefit of having the team all on the same page and receiving the training that you have gone out of your way to receive. You can’t do it all yourself but you also can’t expect your staff to be mind readers or overnight gurus either…so bring them!
2. If you are a solo and don’t have staff, you must start blocking time to work ON your business and not just in it.
Having all of that knowledge in your head and doing it sporadically when you can find the time is not going to bring results. If you want your pipeline full, you need to set aside regular time to implement your marketing campaigns. Block off an hour to make phone calls and touch base with new referral sources. Set aside a Saturday morning to write your email newsletter and print newsletter for the month. If you don’t start intentionally making time for it, it will never happen.
3. Get a head start by getting help.
We created our Done-For-You program to get you over the barriers. We give attorneys and their teams a “head start” on creating their marketing each and every month. As much as you may hate marketing, it’s a necessary evil and has to get done if you want new business. With a program like DFY, you don’t have to worry anymore about more starting from scratch and expecting your team to be marketing gurus and wasting hours that should be better used servicing your clients. We create the campaigns, have everything designed by a professional designer, write the blog posts, do the newsletter so all you are doing is editing and making tweaks where you see fit. It’s easy for you and easy for your team, and it is affordable! Take a look.
If you’ve felt frustrated by the lack of clients coming in the door, don’t blame your coach or mentor. Just take the necessary steps to turn all of the terrific training into
reality and make it happen!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.