20 Ways to Get Other People to Market Your Law Practice for You
20 Ways to Get Other People to Market Your Law Practice for You
Putting together a smart marketing plan takes some balance. After all, there are only so many things that you have the time and budget to make happen. If you can harness your good reputation and other hard work in ways that make it so others market for you, then you can extend your law firm marketing to even deeper levels without a ton of extra effort on your part. Here are 25 ways to do that, with varying amounts of resources required from you.
Promotional Products
Designing, ordering, and distributing promotional products will cost both time and money, but once they’re released “into the wild,” they continue spreading the word about your law practice, even when you’re nowhere in sight. Promotional products can—and should—double as gratitude gifts for clients, but in order for them to be effective lawyer marketing, you need to make sure that the items you choose are ones that will actually get used.
1. Travel coffee mugs
2. High-quality sweatshirts
3. Personalized pens
4. Funny bumper stickers for clients
5. A unique, branded item relevant to your area of law
Helping Others
There’s not much in this world that feels better than helping someone in need, and by engaging in these kinds of activities you can benefit your law practice, not just by marketing it, but also by building a culture of caring and loyalty amongst your staff and the organizations your law firm supports. It’s a win-win.
1. Underwrite a charity event
2. Sponsor a youth sports team
3. Donate services to fundraising auctions
4. Put together a volunteer team
5. Run a food/coat/toy drive for a good cause
In Writing
When someone quotes you in an article or provides you with a testimonial, others see it as a direct endorsement of your skills. When it comes to lawyer marketing, it doesn’t get much better than that. Even if you put in the work to write a press release, once it’s picked up by media, they suddenly become the ones doing your marketing for you.
1. Ask for testimonials for your marketing materials
2. Send out press releases
3. Provide clients with referral cards (and a referral program)
4. Join HARO (Help a Reporter Out)
5. Exchange brochures with a non-competing colleague
Online
Every time you comment on a blog or Facebook post, you are getting your name (and probably a link to your business) in front of a new audience. You can also gain the attention of those you admire by retweeting or sharing something they’ve posted, and oftentimes all of their followers or “friends” will also see what you’ve had to say due to the networked nature of social media.
1. Encourage others to share or retweet your posts
2. Share and retweet others’ posts
3. Purchase advertising on targeted websites
4. Run an ad campaign through Google
5. Comment on relevant blogs and sites with a link back to yours
As you can see, these are just 20 marketing ideas out of THOUSANDS you could put in place this fall. My advice is to focus on 4-5 and follow the tasks all the way through to completion. You can even recruit staff members who have a little bit of extra time on their plate to help. The time and effort you spend now will be well worth it to have a full calendar when 2017 comes!
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Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.