Tag Archives: free legal marketing tips

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When Thanking Colleagues for Referrals, Go Old School

Referrals are very valuable. If you aren’t actively and consistently taking action to give and receive them, do something now! But, here’s a little tip that I wanted to share with you that many lawyers either don’t take the time … Continue reading

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Open Rates are Over-Rated

“Ack! My open rate is 25%!” I’ve heard this a few times from lawyers who believe that they are shooting for a 100% open rate. The thing is, the open rate is not an accurate measure for determining how many … Continue reading

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Ramp Up Speaking Engagements to Promote Your Law Practice in Multiple Ways

It’s pretty common for lawyers to be advised to incorporate speaking engagements into their overall marketing strategies, and we don’t mind jumping on that bandwagon…because it works! Continue reading

Posted in Business of Law, Free Resources, Law Firm Marketing, Marketing, Sales Strategies, Speaking Engagments | Tagged , , , , | 1 Comment

How To Book Legal Speaking Engagements Without Making Cold Calls

Regular speaking engagements are a key piece of any good legal marketing strategy.  The more you can get out and educate the public about your practice area and the value of your services, the more quality leads you’ll see flowing … Continue reading

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Pick Up the Phone and Follow Up

Legal Marketing Tip of the Week I’ve been doing a lot of hands-on outreach for our private clients lately to get them speaking gigs in front of referral sources orother relevant groups. I literally spent hours on the phone this … Continue reading

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Three Things You Should NOT Include in Your Law Firm Newsletter

If you dread writing your law firm newsletter each month because a) it’s not fun or b) clients are generally unresponsive to your efforts, you’re probably committing one of three legal marketing sins. Remember, the point of your newsletter is … Continue reading

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