As you may know from previous posts, I’m a big fan of getting your law firm listed in as many local search directories as possible on the web.
That’s simply because consumers now search for EVERYTHING online, and lawyers who aren’t savvy to this trend (or sadly believe people under 50 still use the yellow pages) are missing out on business because of it.
Not to mention, getting listed in local directories gives you extra links back to your site and takes up more real estate in Google, both which are great for SEO and standing out in an oversaturated legal market.
So with that said, one of the most popular local directories right now is yelp.com. Yelp.com provides hyperlocal results for people actively looking for services in their immediate area. The site also allows consumers to leave reviews of your services—which can quickly help you stand out (for the better I hope) in the crowd.
Fortunately, getting your business listed on yelp is free and can be done in 3 easy steps. They are as follows:
1. Get Started
Simply click here to get started on yelp.com’s business page. The screen should look like the one below:
2. Find your business
Enter the name of your law firm and city to “claim” your business. If your business can not be found by yelp, you’ll come to the screen below and have the ability to create your own business profile:
3. Complete your company profile
Simply fill out as much information that you can regarding your law firm. Once you’ve done that, check your email address, confirm your listing and you’re firm will be live on yelp!
As a bonus (and for even better results), ask a few happy clients to leave a detailed review about their experience working with you. You’ll also want to make the review process as easy as possible for your clients, which means giving them the direct link to your profile page and offering a “gift of thanks” (i.e. a gift card, discount on future services, etc) as an incentive for following through with your request.
That’s it! Now go claim your business and get listed on yelp.com!
Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and virtual assisting for lawyers on the web. Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement. For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com
