• By Laura Lee

Free Legal Marketing Tool: Prepare Great Videos Online With EasyPrompter.com

I stumbled upon a great legal marketing resource the other day which has the potential to take the fear, anxiety and sheer excuses out of recording online videos so you can incorporate this media back into your overall law firm marketing plan.

The site is http://www.easyprompter.com and it’s just that—a web-based teleprompter that rolls a script across the screen as you record videos online.

With this tool, there’s no more stumbling for words or trying to figure out what to say next as you literally copy and paste your script onto their site, choose a comfortable font size, set the speed you want the words to scroll and start talking.

You can even insert pause brackets which physically stop the scroll for one second to remind you to slow down and take a natural break when you need to.

Not to mention, you won’t have the noise distraction of someone trying to hold a paper in front of your face or give away the fact that you’re reading a script by continually looking away from the camera.

It’s President Obama eloquence on a shoe-string budget.

I’m loving this tool and if you’re a lawyer hesitating to record videos, I know you’ll love it too.

But don’t just take my word for it, go over and try it and let me know what you think.  I’ll tackle WHY you should be doing videos as part of your law firm marketing strategy anyway in next week’s post.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Online Marketing and Sales Resource for Lawyers: SocialTriggers.com

As part of our team’s commitment in staying on top of the trends and tools you need to effectively market your law firm, Legal Marketing Maven’s Content and PR Director, Amber, recently came across a site that I believe holds tremendous value for lawyers seeking to market themselves, their firm or their speaking engagements online.

The site is SocialTriggers.com run by SEO and web marketing guru, Derek Halpurn.  Over the past 5 years, Derek’s pushed more than 60 million page impressions for his own sites, maintained top rankings for competitive keywords, and most importantly, built a profitable online business with that knowledge (which many ‘self proclaimed’ gurus have yet to do!).

Here are some key things you’ll learn from socialtriggers.com about marketing your law firm online:

1. The true psychology behind how and why people buy online–  While you may not sell physical products through your website (although some of you do),  as a lawyer you ARE using your website to sell the legal services of your firm.  So it would behoove you to know what marketing elements immediately grab a reader’s attention and what elements will make your prospective client click off the page faster than you can say “hey get back here!”
2. How to increase contact form submissions and phone calls from your site—  It’s one thing to drum up traffic or clicks to your site. It’s an entirely different ballgame to get those same prospects to fill out the contact form or call the office.  Socialtriggers.com will teach you the simple psychological cues and tricks necessary to increase conversions and get more people to say YES passively through your website.
3. Data, data, data—Derek has a knack for data.  He knows what’s working online, what elements of a website test well, convert well and what seemingly clever and hot fads FAIL user tests every time.  You need this data and it’s conveniently broken down into English (not tech or geek speak) on this site.

So after talking to Derek (he personally gave us some great tips for our OWN site which you’ll see come to life in a few weeks) and reading the online sales strategies at socialtriggers.com, I truly believe the information there is vital to your online marketing strategy and I suggest subscribing so you don’t miss a beat.

And of course we’d love to hear what other resources out there have been beneficial or influential to your online legal marketing strategy.  Feel free to leave any useful links or product information in the comment section below!

As always, we’ll continue to share the resources we come across to benefit those lawyers not directly working with our marketing implementation team.   Stay tuned!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Officially Re-launching LM2- Coaching, Implementation and Marketing Support for Lawyers

Wow—it’s been long time coming in writing this post!

As I explained last week, I am turning the page and no longer working with Alexis Martin Neely and the Family Wealth Planning Institute.

Instead, I’ve realized it’s time to re-open the doors of my own business, which was extremely successful before my  decision to commit to one client in 2007—and ultimately one that changed the lives of many attorneys and practices all over this country.

So I’m excited to announce that I’ll once again be providing private coaching and high-end implementation services for qualified attorneys and attorney membership organizations in the US and Canada.

But here’s the really exciting part.

My company, Legal Marketing Maven, is now partnering with my good friend and well-respected implementation Goddess, Paula Woolley of Progressive Office Solutions and other incredible team members to provide full-service, complete marketing support for lawyers who are really serious about exploding their business this year.

So what does a full-service, complete virtual marketing team look like?

Basically, you’ll have a private coach, marketing director, copywriters, graphic designers, IT gurus, client service directors and administrative support staff virtually at your fingertips… devoted entirely to the growth, prosperity and vitality of your small or solo law firm.

You’ll also get the benefit of working with me as your personal mentor, coach and business strategist.  I’ve helped multiple businesses surpass the million dollar mark and I’m happy to give you the tools and strategies to do the same.

You will  also benefit from my network of service providers, marketing professionals and business gurus as I’m out there continuing my own personal education and staying up to date cutting edge strategies both in the legal and non legal communities. which of course is needed for long-lasting growth.

However, as I said this is a major time commitment on our part and we can only take a limited number of these high level relationships.  They are also limited geographically to ensure fairness and a true competitive edge to the lawyers we serve.

If you’re interested in becoming one of the few lawyers we serve at this level (and FYI a number of spaces are already filled—and filling fast just via word-of-mouth) please email me directly at help@tremendous-arm.flywheelsites.com

Yet for those of you simply looking for a la carte legal marketing , virtual administrative services or regular marketing support on a less-intensive level, we still have plenty of options to meet the growing needs of your small or solo firm.  You can see all of our services or request more information by visiting our services offered page.

Again, I am so excited to embark on this journey with you and look forward to completely transforming law firms across the country this year.

To your success & productivity!

Laura Lee

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Turn the Page

For the past several years, I put my own businesses on the back burner and devoted my time and energy to a mission, one to help small/solo lawyers build a business with systems, consistent marketing and developing a lifelong relationship with their clients.

That mission was, and is very dear to my heart, not because it is the means to my monthly income but because I know from personal experience the importance of that relationship with a lawyer.

You see, I grew up middle class, my dad was an electrician with his own business, my mom a waitress and yet, they had a lawyer who played a role in our life.  It wasn’t a transactional role, it was one of a caring trusted advisor…and I recognized the importance of this even as a child.

Fast forward a few years.

After high school, I began working for a local GP lawyer that had relationships with his clients and worked from a converted house that he turned into an office.

I started as a file clerk and thought that one day, perhaps I would become a lawyer as well.  But that wasn’t what was in store for me.  Instead, by the age of 21 I was working in a larger firm with 3 partners as the senior paralegal/office manager.  It was an estate planning/tax law office and the lawyers were awesome lawyers.  They gave excellent council to the clients, but they were stuck in the traditional model of billing by the hour and many times, it was me that had the relationship with the clients—NOT them.

I always knew there were better ways, and I have been fortunate to work, and learn from, some of the greatest trendsetters in the legal industry  (especially over the past 6 years), that are making a difference in the way attorneys in small firms are running their businesses.

In August of 2007, I made the decision to focus completely on one budding program to help build, create and coach the members. Unfortunately, over the course of the past 8 months it became clearer and clearer to me that the partner I was working with had very different views on the direction the business and what the various roles and responsibilities I typically held were…. and would be going forward. I found myself in the unsustainable position of having my reputation tied up into a program that was moving in a direction that I couldn’t agree with and could no longer effectively influence.

Despite my love for the members of that program, and my passion for what we were teaching, it became clear that it was time for me to go back to my own business of helping lawyers in the way that I always have in the past, in my own way,  bringing even more experiences to the table.

I believe that everything happens for a reason. Was this the perfect time in my life to make a change? (definitely not, – but is it ever?) I am absolutely certain of one thing, when one door closes many will open, and my needs will always be met.  I do not regret the experiences that I have had over the past 2 ½ years, and I’m proud of the many accomplishments that were made.  I have made some of the best friendships of my life, some with people that I have never even met in real life.

Spring is the perfect time for transitions, changes, and as much as it excites me, it saddens me at the same time.  I will miss the lawyers that I worked with so closely, the team members that I helped grow professionally, and working in the program that I put my heart and soul into growing that has helped many lawyers and made a difference in their lives.  I truly believe I was part of building something that will continue on, and will continue to be a resource for lawyers and make a difference in their practice and their clients lives.

It’s time to turn the page and close that chapter for me, knowing that I made a difference that mattered and will have a lasting legacy.

The exciting part is that with this new chapter the difference can be bigger and better, because of the lessons learned, experiences had, the relationships created and how they have all played a role in who I am today and the difference I can continue to make going forward.

I love new beginnings and look forward to sharing my opportunities with you.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

The Importance of Team Meetings and 4 Things you MUST Do To Keep Them Productive

As an attorney is important to have a team; be it in house, virtual or a combination of both,  and in order to manage your team effectively, it’s critical to implement weekly meetings so the team stays productive and your business keeps moving forward each month.

These team meetings can be done in person, via phone, or on a video platform like skype.  Yet no matter which platform you choose, the key is to ensure they happen each week without fail….schedule it at the same time every week as if it is your most important client.

That’s because your team needs at least an hour of your undivided attention to ask questions, go over open items, provide feedback and discuss future projects in a way that’s organized. And by setting aside a specific time each week for this to occur doesn’t interrupt your daily work flow on a regular basis.

You, in turn, need these meetings to check up on the progress of your team, give them the time to hear their feedback and answer questions, hold everyone accountable, brainstorm future projects and keep everyone informed of the happenings in the firm.

Having a weekly team meeting, is a great way to do this in a controlled and focused environment where everyone gets their needs met and your team is empowered to tackle their work load without struggle, confusion or lack of clarity each week.

If you’re not already holding weekly team calls for the employees or subcontractors of your firm, now is a great time to start.  Here are a few things you should ALWAYS do during a team meeting to ensure it is always a productive and efficient use of your time:

1. ALWAYS have an agenda– This keeps the meeting focused and on track.  Essentially, one person should be in charge of compiling the agenda and gathering talking points (from every person that attends the meeting) that they would like to cover in advance of the call.  You’ll then use this to guide the conversation and ensure all issues are discussed and resolved appropriately.
2. ALWAYS Share the Stage– It’s important that meetings are a collaborative and safe space and not just what you want, need or expect from your staff.  While that will ultimately be addressed on the call, it’s equally vital to make sure everyone has a chance to voice their needs, questions and/or concerns for feedback from the group.  In fact, I recommend starting each call by celebrating the successes of the week so it naturally pulls everyone into the conversation.  You can then proceed into the agenda from there.
3. ALWAYS look ahead two weeks in each meeting– This gives everyone the big picture as to what’s coming up so no one is scrambling at the last minute…or worse…misses an important deadline for your firm.   This two week run down should include everything significant on the company calendar—and if you don’t have a company calendar, now’s a great time to start one!
4. ALWAYS take notes– meeting notes are a great point of reference…and even a refresher as your team moves through their work load for the week.  It’s also a great point of reference for you or your manager to stay on top of what was assigned and to whom.

So there you have it….4 things you should ALWAYS do during a team to ensure they become an effective…and extremely beneficial use of your time.  Once you get started with these simple tips, you’ll be on your way to having more productive, efficient and happy team and hence a more productive business in no time.

Be sure to leave a comment below with any team meeting tips you find beneficial for you and your team.  Next week we’ll discuss the top things you should NEVER do on a team call, so stay tuned!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Lawyers: Get Listed, Get Links and Get Reviews With Yelp.com

As you may know from previous posts, I’m a big fan of getting your law firm listed in as many local search directories as possible on the web.

That’s simply because consumers now search for EVERYTHING online, and lawyers who aren’t savvy to this trend (or sadly believe people under 50 still use the yellow pages) are missing out on business because of it.

Not to mention, getting listed in local directories gives you extra links back to your site and takes up more real estate  in Google, both which are great for SEO and standing out in an oversaturated legal market.

So with that said, one of the most popular local directories right now is yelp.com.  Yelp.com provides hyperlocal results for people actively looking  for services in their immediate area.  The site also allows consumers to leave reviews of your services—which can quickly help you stand out (for the better I hope) in the crowd.

Fortunately, getting your business listed on yelp is free and can be done in 3 easy steps.  They are as follows:

1.       Get Started

Simply click here to get started on yelp.com’s business page.   The screen should look like the one below:

2. Find your business

Enter the name of your law firm and city to “claim” your business.  If your business can not be found by yelp, you’ll come to the screen below and have the ability to create your own business profile:

3.       Complete your company profile

Simply fill out as much information that you can regarding your law firm.  Once you’ve done that, check your email address, confirm your listing and you’re firm will be live on yelp!

As a bonus (and for even better results), ask a few happy clients to leave a detailed review about their experience working with you.  You’ll also want to make the review process as easy as possible for your clients, which means giving them the direct link to your profile page and offering a “gift of thanks” (i.e. a gift card, discount on future services, etc) as an incentive for following through with your request.

That’s it!  Now go claim your business and get listed on yelp.com!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Happy Teams Make More Money!

It’s so easy to get caught up in the day-to-day operations of running a law firm that you’ve probably overlooked a HUGE component to your success—and that’s team morale.

Remember happy teams make more money—and boosting team morale is one of the easiest ways to help them do this…hands down.

That’s because an employee treated well by her boss will radiate a “you must spend your money with our firm because this place is the best!” energy to prospective clients on the fence about signing with your law practice.

Not to mention, happy team members are more productive, they won’t drag their feet on the clock, nor will they cut corners or blatantly disregard tasks out of sheer loyalty and gratitude for all you do for them and the great work environment you’ve attempted to provide.

So what can you do to boost team morale and create loyalty among your staff?

Try some of the following:

• Order lunch (or even breakfast) for your team often. Or just give your office manager permission to take the team out to a nice restaurant on you.  Even if you can’t be there, the gesture goes a long way.
• Surprise your team with ice-cream or water ice at 4 pm as they are finishing up their day.
• If your team is pulling 15 hour shifts helping with trial prep or upcoming litigation, hand out a few $50 bills to say thanks for burning the midnight oil with you.
•  Institute a policy on Fridays that if everyone’s work is done, the team is can get a two hour start on the weekend by leaving early.
• Say thank you and give praises often.  Your team needs to hear a balanced message from you—not just criticism when things are messed up and stress is rising high.

Taking steps to boost team morale is a time-tested principle that can’t go wrong and will easily turn into more dollars for you as your team works harder, projects a better image of your firm to prospective clients and morphs into your own little “word-of-mouth army” that constantly sings your praises to their family and friends.

So what are you waiting for—make it your goal to boost morale this holiday season and get ready to grow!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Give the Gift of Gratitude to Your Clients This Holiday Season

As we head into the season of giving, now is a great time to show appreciation to your clients and customers. Taking the time to give thanks to your clients will set you apart, increase loyalty, improve retention, inspire more sales, and deepen relationships that last long after the initial sale.

Here are 10 easy ways you can say thank you to your clients:

1. Greeting Cards

My husband often teases me that I should own stock in Hallmark for the amount of money I spend a year on cards. I love to send cards, for a specific reason or for no reason at all.

For business, you’ve probably heard of SendOutCards (and no, I’m not an affiliate or a distributor). I get a lot of cards this way, from colleagues, and it definitely deepens the relationship for me. And it is a super-easy way for you to do that with your customers too.

2. Personal Notes

I love to send personal notes too. I have specially designed notecards that I send when I just want to connect with someone after a particularly powerful coaching call, when someone makes an investment in Platinum, when I’ve made a special connection with someone in person, or when a client just needs a little cheer.

3. Invitations

One of the things you can do for your top clients is to invite them to a special event just for them. It can be a lunch or dinner at an event you’ll all be at, or carve out a portion of your own live event to spend time just with them.

You can also invite them to special teleseminar or webinar where you offer them free content just for being your top clients.

4. Small Gifts

Flowers, books, a mug, or something more specific are all thoughtful gifts for clients. They can be sent for certain occasions or just because (that’s actually my favorite way to send a gift).

Click here to keep reading more ideas.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Free Legal Marketing Resource: Setting up a Google Profile

If you’ve ever tried Googling yourself and find that a bunch of other people share your name and it’s hard to distinguish yourself on the web, you’ll want to get a Google Profile set up ASAP!

Essentially, your Google Profile will show up in the search results when someone looks for you by name.  However, the profile contains more detailed information about your background, current location, alternate names, etc. so people can distinguish you from the other people that pop up on the same page.

For example, a Google search of an attorney friend of mine from New Jersey by the name of  “Joel Schwartz, esq.” pulls up a personal injury attorney from Boston AND  an estate planning attorney in Ohio. 

I hope you can see how a potential client who’s not too tech savvy may end up calling the wrong attorney looking for your services if you share the same name of someone else in your immediate practice area!

And of course that’s never a good thing.

But, what is good is that you can put links back to your firm, which is an added benefit for SEO purposes and your current link building strategy. 

Likewise, having a Google Profile set up gives you yet another spot on the first page of Google—which means your “importance factor” goes up and there’s less room for the competition on page 1!

Not to mention, setting up a Google Profile is so simple and literally takes 5 minutes—so there’s no reason not to do it.  Just go here and start filling in your personal information.   You can even include an image or a branded logo for your firm to further distinguish yourself from neighboring competition.

Then give it a few hours and your profile should be showing on the first page of Google when you search for your name.

It’s that easy!  Now go do it!

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

How to be a “Legal Expert” in National Publications and on TV

Understanding How Legal PR Impacts Legal Marketing Efforts

For any client browsing an attorney website, the words “As featured in the New York Times” or “as Featured on the TODAY Show” really brings a sense of credibility to the table.

After all, if the “unbiased” media considers you a credible source, the client is inclined to feel that way too.

Getting Estatblished as a Legal Expert on a Budget

So now you must be wondering, “what exactly does it take to get a quoted in a national publication or land an interview on TV without hiring an expensive PR firm?”

Well it’s quite simple actually—it just requires a plan, a team in place to carry out the work you need done and a budget for pitch-related expenses.

To start with one of the free resources you can tap into, I suggest setting up Google Alerts for any topic you feel qualified to speak on should a story break.  For example, a medical malpractice attorney should set up alerts on the words “medical error” or “medical neglect” to stay abreast of relevant stories as they hit the mainstream media.  A divorce lawyer may want to keep the words “custody battle” on alert to stay on top of that subject as another example.

The second and relatively-low cost thing you should do is hire someone with media and writing experience to pump out press releases or story pitches when something breaks in your area of expertise.  This person can work either in-house or virtually, but it should be someone that knows how to write a pitch that’s not only newsworthy, but interesting enough to catch a journalist’s eye as they wade through hundreds of pitches and releases every single day.

Remember, your press release or direct pitch is the key to landing a spot in high profile publications or a TV segment.  After all, how can the media invite you to speak on their TV show or to give a quote in a magazine/newspaper if they don’t know you exist or why you’re qualified to speak on the subject in the first place!  So to ensure you’re on their radar, you must find someone media savvy enough to know what journalists are looking for and how to write in a way that doesn’t get your content rejected the minute it hits a news desk.

Finally, you’ll need to invest in a press release service like PRNewswire or a similar database that offers paid access to contact information to writers, editors and producers.  This can be a rather expensive task (In the case of PRNewswire, there is a yearly fee plus a $400-$650 charge per press release), but it is much more effective than sending out blind pitches to the “contact us” section of a publications’ website.

The Key to Great Legal Marketing Through Legal PR:  JUST GET STARTED!

So if you’re ready to get some good publicity and you haven’t taken any of the steps listed above, I suggest you start implementing what you can immediately (after all, your competition is doing it—might as well get started!).

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Legal Marketing Tip: Quick Ways to Ensure Your Legal Copy is Not Being Plagiarized

For all you legal marketers and ambitious attorneys out there, I just wanted to post a brief update reminding you just how important checking your work for “content scraping” is.

This has been happening a lot lately in the cyber world, but I was really inspired to write on this after my friend and renowned Virginia personal injury lawyer, Ben Glass,  had content directly stolen off his website by another Personal Injury attorney.  You can read more about the unauthorized use of Ben Glass’s legal marketing and informational materials here.

Whether you write your own web copy/ marketing materials or you may pay someone a nice fee to do it for you, I’m sure you don’t want someone else reaping the benefits of your work.

So to ensure other people aren’t using your content, I recommend you visit www.copyscape.com every now and again and test out some “unique” phrases from your work.    You can also use http://www.fairshare.cc to ensure your blog copy is not published illegally by someone else.

Either way, be proactive with your web copy and assign someone in your office the task of keeping tabs on this.  When you stop someone from making money with your copy, you’ll be glad you took the time to do this.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

Lawyers: Still Not Sold on Blogging as Part of Your Legal Marketing Strategy? This Post is For You.

For lawyers entering the world of legal marketing, social media and web 2.0, the concept of blogging is a tough thing to grasp.  You may be wondering “Why do I need a blog?” or “Who in the world will even read my blog?” Better yet, “I just don’t have time for a blog” is something that frequently gets thrown out there in regards to online marketing efforts

Well this article from Kevin O’Keefe of LexBlog may just convince you to make time for your blog once and for all.

Essentially, Kevin’s article explains the “whys” behind the “what” of legal blogging, while offering concrete steps on how to make the most of a blog to bring in clients and media opportunities. 

Here’s a short snippet from the article:

The results of such effective blogging are far reaching. People conducting relevant Internet research, both lawyers and prospective clients, will see your name over and over again. You’ll receive regular calls from reporters looking for commentary from a knowledgeable lawyer. Ultimately, word of your passion and expertise as a trusted authority in your niche will spread by word of mouth – both on and offline.“Easily 80 percent of my new business comes from people who found me through my blog,” says Seattle lawyer Philip Mann, who publishes the IP Litigation Blog (www.iplitigationblog.com). “The Internet and blogs are the great equalizer. No longer do the large, established firms have a monopoly on the power to get their name out and attract business.”One hundred years ago, lawyer marketing was all about entering into conversations with opinion leaders, business associates, and the public to spread word of one’s passion, expertise, and care and to further enhance one’s reputation as a trusted authority. Today, it’s still the same, except that the conversation has moved online.You, too, can enter the conversation through blogging.

To continue reading the entire article, visit the  Canadian Bar Association Website.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.

• By Laura Lee

How to Create a YouTube Channel For Your Law Firm

For law firms seeking to market their practice through social media and search engine optimization (SEO), creating a YouTube channel is one of the easiest and cheapest ways to get started.

Brief YouTube videos are sort of like mini-commercials for your firm– without the $50,000 price tag. They allow you to create a personal and visual connection with potential clients as you show off your personality, expertise or educate the public on a particular area of law.

Similarly, YouTube videos can also help with your SEO campaign, as Google continues to add more videos directly above the regular search results. And while having YouTube videos may not directly bring in clients, seeing your video next to a pay-per-click ad or a  few organic search listings helps further dominate the page and reinforce your branding efforts.

So How Do I Get Started?

Setting up a YouTube channel for your law firm is easy and requires approximately 10 minutes of your time.  To get started, go to the YouTube homepage and click “Sign Up” in the upper right hand corner, as the arrow shows below:

You will then be taken to a page where it asks you to create a username and password for the account.  Fill out the prompts as directed and confirm your registration via email when you are done.

The link to confirm your registration via email will take you back to the main page, where you can then click on your username at the top right hand side of the page.  You should end up at the page below that gives you the option to click the “Edit Channel” button:

Click on the “Edit Channel” button and you’ll  be taken to a page that allows you to enter some vital  information about your firm.

Optimize Your Page Wisely

When entering a title and description for your firm, remember to keep good SEO practices in mind.  The keywords you use in this section will determine how you are found by clients or by search engines that display videos before their rankings.

Therefore, use the most specific and keyword rich description as humanly possible.  If you’re not sure what I mean by this, see the example i’ve created below:

In addition to optimizing videos, you can also use the links on the left to organize the placement of your videos or customize the background colors on the channel page itself.

When you’re finally done customizing, save the information and start uploading videos by clicking the yellow “upload” button at the top right side of the page.

It’s really that easy!   Now relax, have fun and start creating videos as part of your overall Internet marketing strategy.

Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.