From there, I started growing the team. I only hired core staff members who had legal backgrounds. Some were practicing attorneys, others had been to law school, paralegal school, or worked in-house at firms before transitioning to a virtual career. I think it’s also important to tell you that during the years of building my business, I was a full-time caregiver for my aging father, mother, and mother-in-law before they passed.

Shortly after, my husband was diagnosed with cancer, and I cared for him until he passed from cancer. Finally, I’m very transparent that I lost my son a few years ago because we could not get the resources or help we needed to deal with his grief over losing his dad.

I do not hesitate to tell you that the years of tragedy, struggle, and hardship that I went through have become the fuel for everything that I do and the purpose for this company.

Remember, I had a legal background and yet I still struggled to access benefits to offset care costs. I left resources on the table because we hadn’t planned in advance for that type of illness. I was told I couldn’t communicate with doctors on my son’s behalf because I didn’t have the right legal documents in place, even though I was paying all of the bills. I practically had a nervous breakdown as a burnt-out caregiver and discovered first-hand that having a rock-solid estate or elder law plan in place before a crisis strikes really changes everything.

With everything I learned, I knew I could use this company to make a difference for other families who were in my shoes.

That’s why you’ll find that everything created by LM2, whether it’s blog content, social media content, email marketing, web content—whatever, comes from my passion and firm belief that estate planning is critical for every adult over 18. This mission allows our team to market our attorneys from a place of true service, not “selling” so the tone is always pitch-perfect for the lawyer and the consumer alike.