🎥 The 90-Second Fix That Makes Your Website Feel Human
Here’s something I say often: People don’t hire law firms. They hire people they trust.
But so many firm websites are cold. Professional? Sure. Informative? Maybe. But human? Not always.
And when someone is nervous about planning for death, incapacity, or a loved one’s care, cold doesn’t convert.
That’s why I love this easy, high-impact win:
Record a 90-second “welcome” video and place it right on your homepage or About page.
Don’t overthink it. You don’t need a studio or perfect lighting. Just look at the camera and speak to the person who’s hesitating. Let them see your face. Let them hear your voice. Make them feel like they’ve found the right person to guide them through something hard.
You might say something like:
“Hi, I’m [Name]. If you’re here, you’re probably thinking about how to protect your family, stay in control, or avoid a mess down the road. That’s what we help with. And I promise, we make the process simple and personal. You don’t have to have it all figured out—we’ll walk through it together.”
That’s it. No legal jargon. No hard sell. Just connection.
Cheers to a calendar full of consults!
Laura Lee