Laura Lee Sparks
Monday - Friday | 9am - 5pm Central
Laura Lee Sparks
The holiday season is upon us, and that means for the next eight weeks our schedules are going to be hectic, offices will be closed and our professional and personal calendars are going to become chaotic!
On the list of things to do before the end of year is show appreciation to top clients and referral sources, and I know you WANT to make that happen.
However, I can’t even tell you how many times I have talked with attorneys about the holidays and showing appreciation to top clients and referrals sources and heard, “Well, I really wanted to do that, but time just got away from me,” or “I just didn’t know what to send,” or a plethora of other excuses why year after year their good intentions remained just that and never got implemented.
In fact, that is the story I hear about a lot of great marketing ideas…but let’s stick with this one.
Your top clients and referral sources should be feeling the love from your firm this holiday season and since there is PLENTY of time to make this happen, I’m *giving * you THIS RESOURCE to help you knock this task off your to-do list in less than a week!
Just click the link: you’ll find my personal holiday gift guide with options for every budget. There are even links that go directly to the product order page. It couldn’t be easier!
So let’s break this down into action steps.
Choose your list of top clients and referral sources and export their names and addresses into a spreadsheet.Choose the gift you would like to send (from my recommendations)or your own but if your own go ahead and put the order link on the spreadsheet).
Write what you would like the gift card to say.
Decide the date you would like your gifts delivered.
Give the list and your credit card to your assistant to place the orders.
Isn’t that easy?! Don’t put it off, get it done early…even if your delivery dates are in December. Keep this holiday season as stress free as possible and show your appreciation to your top clients and referral sources! They are an important part of your business and deserve to be celebrated.
Happy Holidays!!!
PS: This is just one of the many services we provide to the clients that
work with us. We are the marketing team that they hand these types of
tasks off to so that they know it is handled without having to worry about
it.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
I’ve been doing a lot of hands-on outreach for our private clients lately to get them speaking gigs in front of referral sources or
other relevant groups.
I literally spent hours on the phone this week following up with every organization we sent a pitch or speaker packet to, just to see what they thought and if they were interested in moving forward.
For every unfriendly voice on the other end of the line who couldn’t be bothered with my call (which would probably be discouraging if I didn’t have such thick skin!), there was another who was thrilled that I took the time to follow up.
Many had further questions (and real interest) about the materials we sent, but they just never found time to pick up phone and call us back (you know how that goes).
We eventually did land a few speaking engagements and invites to lunch as a result of our efforts–which shows how important follow up is during any marketing campaign.
If you can make one shift in your marketing plan this week, I would encourage you to assign SOMEONE on your team to follow up by phone, email or preferably both when you are reaching out for speaking gigs.
To make things even easier, send something tangible first (i.e a speaker packet, letter, postcard) and you’ll find the follow up call isn’t so “cold,” as you are already on the group or organization’s radar.
Now what are you waiting for–get to it!
Do you have more questions, or would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.