Laura Lee Sparks
Monday - Friday | 9am - 5pm Central
Laura Lee Sparks
It’s good to be validated.
Not that we needed it, but it is a good thing to find a widely-respected publication affirm the very advice that you have been giving for years. That happened to us recently when the online publication Search Engine Watch published an article about the future holds for effective marketing.
In short, the article points out the fact that “being found” is much more than writing articles with the appropriate keywords and meta tags. It is about integrating SEO tactics into marketing. What this means is that it is simply not possible to focus heavily on one aspect of marketing and expect it to be effective.
This is not news to us at Legal Marketing Maven. Even back in the day when everyone else was pushing rankings, we recognized that this was just a small part of a commanding online presence. We recognized that marketing tactics should be looked at as holistic, integrated approach and not individual parts. It was with this idea that we developed our Done-For-You marketing program.
We recognized a long time ago that an effective marketing program only works if you include Branding, PR, and demonstration of thought leadership through articles, videos and social participation. We put a package together that allowed estate planning attorneys to easily implement this marketing strategy on their own and managed to keep the cost very low. That was 2 and ½ years ago.
Are we tooting our own horn here? Probably. But, sometimes when you are leading the pack you should let people know about it. In fact, we hope you are doing the same! Toot away!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
I was having a conversation with one of my awesome team members yesterday about the role that social media plays in marketing a law firm and the impact it has when trying to land potential clients. It really got my mind to thinking (scary I know), and now I want to address just ONE of the things I believe lawyers should be thinking about sooner rather than later as it relates to their “public persona” online.
Authentic conversation on social media is great, transparency is awesome – but you have to remember that you are a professional.
Just like the big law firms telling law school students to watch what they are putting on social media sites because it will be reviewed as part of the hiring process, you also need to pay attention to what you are putting out there on the public platform. There are some attorneys (many that I know and like) that simply share TOO MUCH information online and run the risk of alienating clients.
I know I’m going to get some flack for this, but blogs and social media are the new yellow pages. And of course it’s also where clients are going to get to know professionals BEFORE they contact their office.
(Just like what you would do before YOU would hire someone to work for you).
So let me ask you, is the image that you portray online something that would make a good “first impression” to potential clients? If it is not, I really want to encourage you to re-evaluate your social media plan and create a guidelines and policies handbook for your law business. Yes, written guidelines for how your law office handles social media (even if it is JUST for you right now!)
Now don’t get me wrong– I’m not saying you can’t have personality and must make social media all about business without any viewpoints or friendships. What I am saying, however, is the same thing I tell my daughter who is in college – think before you hit submit or post.
I know you can set privacy levels for your Facebook profile, but who knows how long that will be good for, and twitter is not protected at all. Google your name + twitter and read through your tweet stream as if you were a potential client because trust me, more and more people will be doing just that before they call your office.
So bottom line—remember, YOU are a professional. Convey that each and every time you post.
PS- On a final note, if you are spending all day on twitter I highly encourage you to stop that too. I know “I” don’t want to see that my attorney spends most of their day chatting on social media sites (ok so I shared 2 things!) instead of working on client matters. If you have content you want to share, consider pre-scheduling it with another platform so you can focus solely on interacting with your friends/followers when you do have a chance to chat.
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.
