For all you legal marketers and ambitious attorneys out there, I just wanted to post a brief update reminding you just how important checking your work for “content scraping” is.
This has been happening a lot lately in the cyber world, but I was really inspired to write on this after my friend and renowned Virginia personal injury lawyer, Ben Glass, had content directly stolen off his website by another Personal Injury attorney. You can read more about the unauthorized use of Ben Glass’s legal marketing and informational materials here.
Whether you write your own web copy/ marketing materials or you may pay someone a nice fee to do it for you, I’m sure you don’t want someone else reaping the benefits of your work.
So to ensure other people aren’t using your content, I recommend you visit www.copyscape.com every now and again and test out some “unique” phrases from your work. You can also use http://www.fairshare.cc to ensure your blog copy is not published illegally by someone else.
Either way, be proactive with your web copy and assign someone in your office the task of keeping tabs on this. When you stop someone from making money with your copy, you’ll be glad you took the time to do this.
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Online Business Manager and law firm marketing expert, Laura Lee Sparks, is one of the most authoritative and well respected voices on attorney outsourcing, legal marketing and being a virtual assistant for lawyers on the web. Her advice and legal marketing campaigns have helped lawyers reach and surpass the million-dollar mark in their businesses numerous times thanks to her straight-forward advice and ability to make legal marketing principles easy to understand and implement. For further information on lawyer outsourcing programs or to contact Laura Lee directly, please email help@legalmarketingmaven.com
