presents... "To Do" to "Ta Da!" Training
Behind the Scenes Secrets of Great Legal PR Campaigns that You or Your Staff Can Implement Now


Ever wonder how some attorneys keep getting quoted in the paper or wind up with informational segments in the local news?

(And have you ever wondered what the benefits of such free publicity are to their bottom line?)

Free publicity is HUGE for a number of reasons:

So why listen to us?

Our clients have been featured in a number of high profile publications, including People Magazine, Fox News Channel, CNN, Good Day Sacramento, LifetimeTV.com, in addition to being quoted and featured in a number of local publications.

More importantly, our PR guru, Amber Watson-Tardiff and I know exactly what it takes to run a completely DIY, bootstrapped PR campaign --without the help of a 6 figure PR firm.

We are going share with you the specific techniques that we use with our clients to get media attention, no fluff, no explanations and coaching about why you need PR (you already know that), this is hands on how to training for you and your staff on how to get it from a "To Do" to a "Ta Da" in your law firm.

We have 20+ years working with lawyers and their staff and we "get" that you and your staff may need some insights and training to enable successful implementation of the marketing in your law business (it's changed by leaps in bounds in the past 10 years and that old yellow page just doesn't cut it anymore).  Plenty of people are teaching you what you need to do, we are here to show you how to get it done.
Specifically, in this DIY publicity kit, you will discover:
  • Why free publicity is such a vital piece of any good legal marketing campaign (and did we mention it's FREE?!)

  • How to write a press release that gives journalists information they actually want to publish (and hence doesn't end up in the trash!)

  • Why your pitch letter is THE most important part of the press release process, and how to sell your story before your pitch ever gets read.

  • Surefire ways to get your press release ignored or deleted and how to avoid them!

  • How to guarantee call-backs when pitching queries on PR list-servs such as HARO and Media Connections

  • How to best leverage media exposure once you get it!
We'll also give you actual examples of PR copy that we've used to score our clients free publicity that you can use to model from when writing PR materials for your firm! (a $497 value alone!)

PR Kit includes:
                  Recording of live training call for you and your staff
                  Transcript of the Call
                  Samples of PR Copy & Pitch Letters that WORK!
                  BONUS: Resource Guide with links and contact info for
                  the best of the best PR Resources including Free PR  
                  Directories




Click Here to Order Now!
Only $97

2011 Legal Marketing Maven
  1. It's FREE

  2. It's more believable than advertising and establishes your credibility

  3. It pays itself forward and opens the door for more opportunities down the road

And fortunately, ANYONE can get free publicity! Not just the guy with the huge track record of 7-figure settlements and a 6 figure PR firm behind his back.