Online Marketing and Sales Resource for Lawyers: SocialTriggers.com
As part of our team’s commitment in staying on top of the trends and tools you need to effectively market your law firm, Legal Marketing Maven’s Content and PR Director, Amber, recently came across a site that I believe holds tremendous value for lawyers seeking to market themselves, their firm or their speaking engagements online.
The site is SocialTriggers.com run by SEO and web marketing guru, Derek Halpurn. Over the past 5 years, Derek’s pushed more than 60 million page impressions for his own sites, maintained top rankings for competitive keywords, and most importantly, built a profitable online business with that knowledge (which many ‘self proclaimed’ gurus have yet to do!).
Here are some key things you’ll learn from socialtriggers.com about marketing your law firm online:
- The true psychology behind how and why people buy online– While you may not sell physical products through your website (although some of you do), as a lawyer you ARE using your website to sell the legal services of your firm. So it would behoove you to know what marketing elements immediately grab a reader’s attention and what elements will make your prospective client click off the page faster than you can say “hey get back here!”
- How to increase contact form submissions and phone calls from your site— It’s one thing to drum up traffic or clicks to your site. It’s an entirely different ballgame to get those same prospects to fill out the contact form or call the office. Socialtriggers.com will teach you the simple psychological cues and tricks necessary to increase conversions and get more people to say YES passively through your website.
- Data, data, data—Derek has a knack for data. He knows what’s working online, what elements of a website test well, convert well and what seemingly clever and hot fads FAIL user tests every time. You need this data and it’s conveniently broken down into English (not tech or geek speak) on this site.
So after talking to Derek (he personally gave us some great tips for our OWN site which you’ll see come to life in a few weeks) and reading the online sales strategies at socialtriggers.com, I truly believe the information there is vital to your online marketing strategy and I suggest subscribing so you don’t miss a beat.
And of course we’d love to hear what other resources out there have been beneficial or influential to your online legal marketing strategy. Feel free to leave any useful links or product information in the comment section below!
As always, we’ll continue to share the resources we come across to benefit those lawyers not directly working with our marketing implementation team. Stay tuned!
Would you like to talk about how we can help you save time on your marketing and help you turn ideas into action? Simply schedule a time on my calendar for a no-strings virtual cup of coffee.