For lawyers entering the world of legal marketing, social media and web 2.0, the concept of blogging is a tough thing to grasp. You may be wondering “Why do I need a blog?” or “Who in the world will even read my blog?” Better yet, “I just don’t have time for a blog” is something that frequently gets thrown out there in regards to online marketing efforts
Well this article from Kevin O’Keefe of LexBlog may just convince you to make time for your blog once and for all.
Essentially, Kevin’s article explains the “whys” behind the “what” of legal blogging, while offering concrete steps on how to make the most of a blog to bring in clients and media opportunities.
Here’s a short snippet from the article:
The results of such effective blogging are far reaching. People conducting relevant Internet research, both lawyers and prospective clients, will see your name over and over again. You’ll receive regular calls from reporters looking for commentary from a knowledgeable lawyer. Ultimately, word of your passion and expertise as a trusted authority in your niche will spread by word of mouth – both on and offline.
“Easily 80 percent of my new business comes from people who found me through my blog,” says Seattle lawyer Philip Mann, who publishes the IP Litigation Blog (www.iplitigationblog.com). “The Internet and blogs are the great equalizer. No longer do the large, established firms have a monopoly on the power to get their name out and attract business.”
One hundred years ago, lawyer marketing was all about entering into conversations with opinion leaders, business associates, and the public to spread word of one’s passion, expertise, and care and to further enhance one’s reputation as a trusted authority. Today, it’s still the same, except that the conversation has moved online.
You, too, can enter the conversation through blogging.
Canadian Bar Association Website.
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